Content of the study

Available languages


1.1 Definition and scope of study

Men's fashion includes different categories of clothing, accessories and shoes. Distribution can occur through different channels: physical, online, hybrid (such as "click and collect"). The global clothing and footwear market is growing slightly, driven in particular by the dynamism of sportswear and children's fashion segments. Men's fashion is also very dynamic thanks to an increased purchasing power in emerging countries and the continuous development of sales points.

Competition is fierce in all segments of men's fashion, and marketing and communication campaigns are more than crucial to stand out. For example, increasing the presence on social media, getting involved with associations for sports or cultural events and recruiting brand ambassadors all represent actions aimed at gaining a competitive advantage. Innovating in how to distribute and reach the final customer is also a clear trend in the market, as demonstrated by the growth of pop-up stores and the customization of articles.

In Brazil, the players' strategy is based on constantly renewing collections, focusing on affordable prices and encouraging consumers to increase the frequency of their store visits. In general, 54% of Brazilian men are interested in fashion. For the male public in particular, premium and exquisite products still do not make men's heads: almost 90% do not look for this characteristic, while 75% do not make a point of buying renowned brands. At the same time, the strongest driver seems to be comfort, being valued by 63% of men. Another relevant factor is price sensitivity, since 60% of male consumers stated that low price is not a priority in their purchasing decision process. [SEBRAE]






To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Consult our offers ConsultingSubscription, Press & Education.
Buy this market study 89€

Availability within 5 business days


Analysts 1 sector analyzed
in 40 pages


  • Top Universities
  • Expert opinion


  • Databases
  • Press
  • Company reports


  • Continuously updated
  • Permanent watch


  • Synthetic structure
  • Standardized charts


chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2

PhD Industrial transformations

Robin Charbonnier

Robin Charbonnier logo 1 Robin Charbonnier logo 2


Pierre Doussau

Pierre Doussau logo 1 Pierre Doussau logo 2

President Ross Alumni Club France

Arnaud Walter

Arnaud Walter logo 1 Arnaud Walter logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2


Pierrick Cudonnec

Pierrick Cudonnec logo 1 Pierrick Cudonnec logo 2

Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2


Imane Essadiq

Imane Essadiq logo 1 Imane Essadiq logo 2


Vincent Defrenet

Vincent Defrenet logo 1 Vincent Defrenet logo 2

Eva-Garance Tison

Eva-Garance Tison logo 1 Eva-Garance Tison logo 2

Market Research Analyst

Michela Grimaldi

Michela Grimaldi logo 1 Michela Grimaldi logo 2

Market Research Analyst @Businesscoot

Azelie Prigent

Azelie Prigent logo 1 Azelie Prigent logo 2

Market Research Analyst @Businesscoot

Cantiane Gueguen

Cantiane Gueguen logo 1 Cantiane Gueguen logo 2


Jules Decour

Jules Decour logo 1 Jules Decour logo 2
Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti