Brazilian market
The footwear market in Brazil
The footwear market is a segment of the clothing market, which includes all types of footwear. These can be segmented by final user and by use/type. For the final user, the distinction is based on gender and age group, although the second parameter is more difficult to define. As regards the distinction by use, the following types can be mentioned: sport, beach, mountain, work. The global footwear market has doubled in recent decades and has experienced a real explosion driven by the continuous innovation of current and new operators, for whom the challenge is to attract and retain new consumers.
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The footwear market is a segment of the clothing market, which includes all types of footwear. These can be segmented by final user and by use/type. For the final user, the distinction is based on gender and age group, although the second parameter is more difficult to define. As regards the distinction by use, the following types can be mentioned: sport, beach, mountain, work. The global footwear market has doubled in recent decades and has experienced a real explosion driven by the continuous innovation of current and new operators, for whom the challenge is to attract and retain new consumers.
According to Abicalçados (Brazilian Footwear Industries Association), Brazil is in the fourth position among the largest footwear producers, behind China, India and Vietnam. What has kept Brazilian production so high is its huge domestic market, which has nevertheless been decreasing in recent years. The Brazilian footwear production continues to be guided by plastic or rubber products. From the 944 million pairs produced, 49% were from this material, 28.8% were of synthetic laminate and only 17.7% were of leather. In the country, there are 34 thousand points of sale of footwear and 6,400 industries of the sector, which employ 334 thousand people directly and indirectly. [FIESP]
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