Content of the study:MARKET OVERVIEW
1.1 Definition and presentation
A backpack is a bag worn on the back that holds the weight of its contents on the shoulders with padded and adjustable straps and sometimes even on the hips with a belt. Its volume capacity is expressed in liters and varies from half a dozen liters for running bags to several dozen liters for trekking and mountain models. Different types of backpacks are included in our market analysis:
- School, sports and hiking backpacks;
- Daily use and urban backpacks;
- Leather backpacks.
The backpack market is driven by several elements:
- tourism and outdoor activities
- schooling and employment
- innovations and new technologies that make the offer evolve
The backpack market is part of the larger market for bags and luggage which, after having experienced a decline at the time of the pandemic, is on an upward slope. Thus, between 2020 and 2021, the backpack market grew by +10.1%.
1.2 The global market
The global market for bags and luggage
global Bag & Luggage Sales Development World, ****-****, in billions of dollars Source: ****
The global market for bags and luggage will reach $***.* billion in ****, showing that the market is starting to recover without yet catching up to pre-crisis levels.
The global backpack market
The global ...
1.3 The backpack market in the UK
The bag segment revenue is expected to reach USD *.** billion by ****. The market is expected to grow at a CAGR of *.**% annually (***).
In global comparison, most of the revenue is generated in the U.S. (***).
evolution of bag sales revenues in the United Kingdom United Kingdom, ****-****, in billions of dollars Source: ...
1.4 International trade
UK trade balance in bags United Kingdom, ****-****, in billions of dollars and in % Source: UN Comtrade Code used: **** - Trunks; suit, camera, jewellery, cutlery cases; travel, tool, similar bags; Wholly or mainly covered by leather, composition leather, plastic sheeting, textile materials, vulcanised fibre, paperboard
The United Kingdom is an importer ...
ANALYSIS OF THE DEMAND
2.1 Demand and its determinants
Backpack consumers have various profiles
The demand for backpacks is generated mainly by * segments:
Travelers students Sports enthusiasts
Each of these segments has different preferences and habits, which are reflected in the type and style of backpack they purchase. Travelers are more likely to purchase a backpack with a larger capacity ...
2.2 British tourism
The demand for travel backpacks is strongly linked to tourism and travel data, and is highly variable depending on the time of year.
In ****, UK residents made **.* million visits abroad: a number that is **% lower than in **** - a direct result of pandemic restrictions.
Travel by UK residents abroad United Kingdom, ...
2.3 Students, another major segment of demand
Students represent a large segment of the demand for backpacks. In fact, most students prefer to use a backpack rather than a bag to bring their books to school to avoid back and shoulder injuries.
In the following graph, the number of students from elementary to high school and the number ...
MARKET STRUCTURE
3.1 Forces at work
Generally, backpacks are manufactured in Asia then transported to Europe or America. Afterwards, they are transported to the wholesalers where they are stored before being dispatching to stores and end users.
3.2 Backpack production in the UK
evolution of bag sales in the United Kingdom United Kingdom, ****-****, in millions of GBP Source: ****
The UK production of backpacks amounts to GBP **.* million in ****, and is volatile in nature, as shown in the graph above.
It can be assumed that this volatility is correlated with the presence of players ...
3.3 Backpack distribution in the UK
The distribution of backpacks is managed in * main types of players:
Own brands that distribute online and physically: luxury brands through their own boutique: Burberry sports brands: North Face, fast fashion brands: Primark, Zara... brands specializing in backpacks: Osprey, Eastpak,
Multi-brand distributors: physical and online generalist players. department stores: Harrod, Selfridges... general ...
ANALYSIS OF THE OFFER
4.1 Typology of the offer
Prices are directly linked to the type of product and the brand of the product. Generally, we find the following price ranges: School, sport and hiking backpacks : between ** and ** pounds for basic products, ** and ** pounds for mid-range products and between ** and *** pounds for high-end brands specialized on a particular segment; Everyday ...
4.2 Backpacks in the grip of innovation
A backpack can be equipped with a wireless charger and a built-in power bank to charge smartphone or any other wireless gadget while on the go. Smart backpacks may also have other useful options, such as built-in speakers, anti-theft zippers, a built-in LED light or even solar panels.
Jan Sport ...
4.3 A multitude of British players are positioning themselves in the urban asset niche
As the lifestyle of working people is changing: new means of transportation, new habits, new type of equipment; brands are trying to propose an offer always more adapted to their new needs, like the waterproof backpacks, protecting personal belongings,
Knomo whose positioning is bags made for urban people who need a ...
REGULATION
5.1 World Customs Harmonized System
Textile Products (***) Regulations
Importers and manufacturers of these products must ensure that the product bears a label that clearly communicates the composition of the textile fibres contained in the product if they intend to place these products on the UK market.
Thus, the Textile Products (***) Regulations still refer to the EU ...
POSITIONING OF THE ACTORS
6.1 Segmentation of actors
Student Backpacks
Travel backpacks
- VF Corporation
- Nike
- Converse (Groupe Nike)
- Lowe Alpine (Rab Equipment group)
- Osprey Europe
- Hedgren
- Samsonite
- Herschel Supply Co.
- Columbia Sports Wear
- Deuter (Groupe Schwan Stabilo)
- Go Sport France
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Reviews (1)
The backpack market - France
Publicado en 18/11/2021 by Philippe
The market study is easy and enjoyable to read. It is concise and provides a good basis for your work.
Businesscoot Response:
Hello Philippe, Thank you for your positive feedback. We are delighted to see that this study was useful to you.
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