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MARKET SUMMARY

1.1 Market definition

A backpack is, as its name suggests, a storage space that an individual carries on his back thanks to the use of adjustable straps or even sometimes a belt

The ancestor of the backpack is the wicker hood. From the 17th century onwards, the backpack took the form of wooden frames held to the shoulders by leather straps. So the backpack was first of all in wood, then in metal, then in leather and then in fabric

It was at the beginning of the 20th century with the Norwegian Ole F. Bergan that the backpack really took its name and shape. It was then two Frenchmen who innovated with marketable versions of backpacks, first Millet in 1921, then Lafuma in 1936. In the middle of the 20th century, it was mainly among European students that the product became more popular. The 1990s in Europe marked the return of the mountain style of backpacks by reusing shapes from the 1930s

There are currently different types of backpacks, which will be detailed later in this study, but are mainly grouped into the categories of sports bags, travel, .

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Reviews (1)

The backpack market - France

Publicado en 18/11/2021 by Philippe Moevi

The market study is easy and enjoyable to read. It is concise and provides a good basis for your work.


Businesscoot Response:

Hello Philippe, Thank you for your positive feedback. We are delighted to see that this study was useful to you.