Buy the full study
Summary
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 22/06/2023
Summary and extracts
1 Market overview
1.1 Introduction
The sportswear market refers to all the clothing products designed for athletes. It includes all kinds of products, whether it's running, tennis, horse riding, golf, or soccer. There are as many market segments as there are sports. There are therefore numerous and diverse firms trusting the market, and competition is fierce.
The sportswear market is booming. Demand for sportswear has been rising steadily in recent years, and consumers are increasingly looking for top-of-the-range products to pursue their physical trainings and activities in optimal conditions. This market has grown at a 7% rate per year over the past 2 years and is forecast to continue growing. This market continues to be deeply impacted by global sporting events. For example, during the soccer World Cup, sales of sportswear for soccer increased.
The German sportswear market is one of the most developed in Europe. The German population has followed a global trend that has led to a growing awareness among individuals of the positive impact of regular physical activity on health. Athletic physiques are becoming more and more fashionable in Germany. Ecology also plays a role in German consumers' choice of sportswear brands. They are increasingly looking for sustainable, environmentally-friendly clothing that is ethically produced. The most regular customers in this market are health-conscious young people with a passion for sports. But this market also caters to older people who train to remain fit.
The companies with the strongest market presence in Germany are Puma and Adidas. Nike is also a major figure in this market. New local brands offering ethical and sustainable sportswear are also making progress, setting themselves apart from giants such as Nike, which have often been singled out as being among the brands that exploit vulnerable populations.
The latest developments in the German sportswear market, therefore, show that certain aspects are crucial for new companies wishing to join this market:
- Recycled and sustainable materials are in high demand,
- Personalization of sportswear is very important to customers,
- The pandemic has made sports habits evolve widely, leading Germans to train at home way more often.
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
The sportswear market | Germany
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) DE Germany
- 5 reports at €75.6 excluding VAT per study to choose from our German catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
