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MARKET OVERVIEW

1.1 Definition and scope of study

Sportswear is a category of apparel that initially covers clothing dedicated to individual or group sports practice and designed with features that enhance athletes' performance and provide comfort and technicality.

Increased awareness of a healthy lifestyle and the growing popularity of major sporting events are driving the growth of the market. However, over the past two decades, the use of these garments has increased and is no longer exclusively dedicated to sports activities.

The global sportswear market is very dynamic, with an estimated compound annual growth rate of 10.4% between 2019 and 2025. Although the U.S. dominates the sportswear market, notably due to the presence of key manufacturers such as Nike and Adidas, Asia-Pacific is expected to register the highest CAGR (11%) between 2019 and 2025, due to improved living standards, low manufacturing costs, and rising income levels in this region.

The Italian sportswear market revenue decreased by 16% in 2020. However, forecasts indicate a CAGR of 4% through 2025. Nike and Adidas dominate the market. These two brands are also ubiquitous in the world of Italian soccer, a key element for brand image. 

The Covid 19 pandemic has strongly affected the sportswear market in Italy. Italian consumers preferred to remain cautious and prioritize products considered essential. On the other hand, the sportswear segment withstood the crisis better than the fashion industry, with a smaller decline in sales than the overall sector's performance. In addition, the e-commerce channel has grown during the crisis, and confinements and the rise of smart working have led to a growing interest in sportswear.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.