Name: the swimsuit market
Brand: Businesscoot
Price: 89 EUR
Availability: InStock
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INFORMATION ON THE STUDY

Price: 89€ HT
Last update: 15/12/2021
Language: English
Category: Clothing, Accessories, Fashion
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Content of the study

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MARKET SUMMARY

1.1 Definition and presentation

The swimwear market can be considered a sub-segment of the wider market for apparel and can be divided into two main categories:

- “Technical” swimwear used by swimmers or sportsmen;

- “Leisure” swimwear

In Italy, the swimwear market has recently recorded an exceptional performance, driven by a supply in continuous innovation and research. Undoubtedly, the market is characterized by a seasonal demand and a greater push from female consumers, who are responsible in part for the transformation of the swimsuit into a real fashion item.

Historically dominated by a few national brands, the image of the market today is highly fragmented, driven by growing demand in the low and high end segments, to the detriment of the middle-end. As a result, fast fashion giants are also gaining market share in the swimwear segment, while on the other hand luxury brands continue to perform well attracting a different type of clientele.

The Italian industry is therefore facing a series of challenges coming both from the progressive incidence of the online channel and from the stringent competition of an increasing number of players, in a market that is becoming highly driven by materials, designs and fashion trends.