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MARKET SUMMARY

1.1 Definition and presentation

The swimwear market can be considered a sub-segment of the wider market for apparel and can be divided into two main categories:

- “Technical” swimwear used by swimmers or sportsmen;

- “Leisure” swimwear

In Italy, the swimwear market has recently recorded an exceptional performance, driven by a supply in continuous innovation and research. Undoubtedly, the market is characterized by a seasonal demand and a greater push from female consumers, who are responsible in part for the transformation of the swimsuit into a real fashion item.

Historically dominated by a few national brands, the image of the market today is highly fragmented, driven by growing demand in the low and high end segments, to the detriment of the middle-end. As a result, fast fashion giants are also gaining market share in the swimwear segment, while on the other hand luxury brands continue to perform well attracting a different type of clientele.

The Italian industry is therefore facing a series of challenges coming both from the progressive incidence of the online channel and from the stringent competition of an increasing number of players, in a market that is becoming highly driven by materials, designs and fashion trends.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

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  • Expert opinion

Data

  • Databases
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  • Continuously updated
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Method

  • Synthetic structure
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.