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1.1 Definition and presentation

The swimwear market can be considered a sub-segment of the wider market for apparel and can be divided into two main categories:

- “Technical” swimwear used by swimmers or sportsmen;

- “Leisure” swimwear

In Italy, the swimwear market has recently recorded an exceptional performance, driven by a supply in continuous innovation and research. Undoubtedly, the market is characterized by a seasonal demand and a greater push from female consumers, who are responsible in part for the transformation of the swimsuit into a real fashion item.

Historically dominated by a few national brands, the image of the market today is highly fragmented, driven by growing demand in the low and high end segments, to the detriment of the middle-end. As a result, fast fashion giants are also gaining market share in the swimwear segment, while on the other hand luxury brands continue to perform well attracting a different type of clientele.

The Italian industry is therefore facing a series of challenges coming both from the progressive incidence of the online channel and from the stringent competition of an increasing number of players, in a market that is becoming highly driven by materials, designs and fashion trends.






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Reviews (5)

The costume jewelry market - France

Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS

Très bien fait.

Businesscoot Response:

Merci Philippe pour votre retour et pour la confiance accordée. :)

The children's clothing market - France

Publicado en 29/10/2022 by Amina Mellal

J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.

Businesscoot Response:

Merci infiniment Amina pour votre retour ainsi que la confiance accordée.

The men's ready-to-wear market - France

Publicado en 29/10/2022 by Client Anonyme

Très complet!

Businesscoot Response:

Merci pour votre retour et la confiance accordée. :)

The baby clothing market - France

Publicado en 07/09/2022 by Dan

I found this study to be very complete yet concise. It gives the main trends of the market and does not limit itself to "basic" figures such as sales figures, but also deals with pricing strategies and trends according to the positioning of the players. It's a study that has really served me well and that deals with marketing, the regulatory side, the offer, the competition and the pricing. Bravo!

Businesscoot Response:

Thank you Dan !

The sportswear market - France

Publicado en 08/08/2022 by Domaine Saint Roch - Domaine Saint Roch