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MARKET SUMMARY

1.1 Definition and presentation

The swimwear market can be considered a sub-segment of the wider market for apparel and can be divided into two main categories:

- “Technical” swimwear used by swimmers or sportsmen;

- “Leisure” swimwear

In Italy, the swimwear market has recently recorded an exceptional performance, driven by a supply in continuous innovation and research. Undoubtedly, the market is characterized by a seasonal demand and a greater push from female consumers, who are responsible in part for the transformation of the swimsuit into a real fashion item.

Historically dominated by a few national brands, the image of the market today is highly fragmented, driven by growing demand in the low and high end segments, to the detriment of the middle-end. As a result, fast fashion giants are also gaining market share in the swimwear segment, while on the other hand luxury brands continue to perform well attracting a different type of clientele.

The Italian industry is therefore facing a series of challenges coming both from the progressive incidence of the online channel and from the stringent competition of an increasing number of players, in a market that is becoming highly driven by materials, designs and fashion trends.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti