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1.1 Definition and scope of study

As fashionable as the latest pair of sneakers, the swimsuit has become in recent years a clothing and a fashion object in its own right . Swimsuits, tankini, monokini and bikini are the different variations that customers can find.

The swimwear market can be divided into two main categories:

  • The "technical" swimsuits "used by swimmers or pool sportsmen and women;
  • Recreational swimsuits, modern and summery, to swim in the sea and on the beach.

Men and women consume differently from bathing suits, 75% of the world market being women's swimwear. [ Kantar Worldpanel ] The latest market trends are UV-resistant swimwear, quick-drying swimwear and stretch swimwear. There are also ecological trends in the consumption of beachwear. In addition, a new outfit made by a Portuguese brand that doesn't leave a suntan mark is successful at home and abroad.

Surrounded by the sea and beaches, Portugal has great potential in this market. Once dominated by international brands, mainly Brazilian, Portuguese products are now gaining ground.






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Reviews (5)

The costume jewelry market - France

Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS

Très bien fait.

Businesscoot Response:

Merci Philippe pour votre retour et pour la confiance accordée. :)

The children's clothing market - France

Publicado en 29/10/2022 by Amina Mellal

J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.

Businesscoot Response:

Merci infiniment Amina pour votre retour ainsi que la confiance accordée.

The men's ready-to-wear market - France

Publicado en 29/10/2022 by Client Anonyme

Très complet!

Businesscoot Response:

Merci pour votre retour et la confiance accordée. :)

The baby clothing market - France

Publicado en 07/09/2022 by Dan

I found this study to be very complete yet concise. It gives the main trends of the market and does not limit itself to "basic" figures such as sales figures, but also deals with pricing strategies and trends according to the positioning of the players. It's a study that has really served me well and that deals with marketing, the regulatory side, the offer, the competition and the pricing. Bravo!

Businesscoot Response:

Thank you Dan !

The sportswear market - France

Publicado en 08/08/2022 by Domaine Saint Roch - Domaine Saint Roch