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Summary
The global swimming pool market is estimated at 3.41 billion dollars in 2021 and is expected to grow gradually over the next few years with a CAGR of 2.8% in the period 2023-2026, reaching a value of 3.91 billion dollars. North America is anticipated to lead this growth, accounting for 44% of the market expansion during this period. Despite the economic downturn caused by the COVID-19 pandemic in 2020, the swimming pool industry experienced a surge in demand, particularly for residential swimming pools. This growth, fueled by lockdowns and the desire for at-home leisure spaces, was notable through increased sales, with key market players such as Piscine Castiglione reporting a 40-60% increase in orders from 2018 to 2020. The Italian market reflects similar trends, where sales of pools grew 7.5-8% in 2019 compared to 2018, with an expectation for continued growth bolstered by rising quality of life, interest in personal wellness, climate change leading to hotter summers, and a growing number of secondary residences. Italy's pool market is also experiencing a shift towards prefabricated, eco-sustainable pools and customized solutions, emphasizing affordability, lower environmental impact, and sustainability.
The Italian Swimming Pool Market: Trends and Dynamics
The demand for swimming pools in Italy has seen a stable momentum with over 10,000 pools sold annually. The recent growth spurt can be largely attributed to socio-economic factors such as enhanced quality of life, improved disposable incomes, a burgeoning real estate sector, and an amplifying emphasis on personal wellness. One of the major contributors to this sustained demand is the burgeoning number of second homes throughout Italy, which reached roughly between 5 and 7 million in 2020. Given that 85% of Italian residents live in urban areas, these second homes often emerge as the most feasible locations for pool installation, away from the space constraints of the city apartments. Another factor driving demand is the country's climate trends, wherein the average maximum annual temperature was noted to rise from approximately 22.7°C in August 2011 to around 25.6°C in August 2019. Interestingly, Italy shows a high percentage of the population with access to appropriate spaces for pool installation — 88% of households have some form of outdoor living space, with about 40% boasting gardens and close to a quarter having vegetable gardens. Moreover, Italians have a strong inclination towards aquatic activities, with 21.1% of sports practitioners engaging in aquatic sports and a staggering 43.1% of children under 10 years old swimming as their primary sport. However, when it comes to the import and export of swimming pool equipment (under the code '9506'), Italy showed a net exporter's stance with a coverage rate that comfortably exceeded 100%. Yet, the tribulations of the COVID-19 pandemic in 2020 did reflect a dip in both imports and exports in comparison to the previous year, maintaining a consistent coverage rate nonetheless. The pool market in Italy is deeply diversified, offering a wide range of products from prefabricated, in-ground, above-ground, indoor, outdoor, and custom swimming pools to green and sustainable alternatives.
Key Players in the Italian Swimming Pool Market
As Italy's swimming pool market flourishes, several notable companies stand out for their contributions to the industry's growth and diversity. These market leaders are not just setting trends but are also ensuring that customers have access to a wide range of products and services to meet their varying needs.
Piscine Castiglione (A&T Europe Group) Piscine Castiglione, a subsidiary of A&T Europe Group, is renowned for designing, constructing, and installing pools in Italy. They have made a significant impact in the market, drawing attention with their comprehensive range of services. Their offerings encapsulate everything from luxury residential pools to large commercial aquatic facilities, demonstrating a high level of expertise and innovation in pool design and functionality.
Piscine Laghetto Acquired by Fluidra, the world's largest producer of pool equipment, Piscine Laghetto is another prominent player in the Italian pool market. Renowned for their above-ground pools, Piscine Laghetto has carved out a significant niche. While they primarily focus on production and sales, their contribution to the availability of high-quality, ready-made pool structures has shaped consumer preferences, especially among those looking for ease of assembly and disassembly.
CentroItalia Specializing in indoor pools, CentroItalia brings unique solutions to those looking for year-round swimming options. They cater to a specific segment of the market that desires tailor-made, all-weather pools. Their expertise in designing pools for indoor environments allows for customization that blends seamlessly with the interior aesthetics of homes and wellness centers.
Gruppo P&C Focusing on sustainable solutions, Gruppo P&C has made a name for itself by manufacturing solar pool covers. These covers not only help in reducing the energy consumption of pools by harnessing solar power but also contribute to environmentally friendly practices within the pool industry. Gruppo P&C is at the forefront of promoting pools that align with the growing consumer consciousness towards eco-sustainability.
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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 03/10/2023
Summary and extracts
1 Market overview
1.1 Definition and scope of the study
A swimming pool refers to a tank or a large artificial basin designed to hold water in order to enable swimming or other leisure activities. It is equipped with filtration systems (pump, filter...) that allow the user to maintain healthy water, as well as accessories (heating, shelters, cleaning equipment, etc.).
The swimming pool market thus covers all players in the industry concerning the manufacture, installation and distribution of new products as well as the maintenance and renovation of existing products.
There are different types of swimming pools depending on the final users (private, public) and their use (family, hotel, leisure, therapeutic, sports training, Olympic, diving, etc.). In addition, the shapes and materials of swimming pools can vary: above ground pools, in-ground or semi-inground pools, wooden, concrete, steel, kit pools, etc.
The global market for swimming pools was valued at 34.2 billions dollars in 2019 and is expected to grow at a CAGR (combined annual growth rate) of 2% between 2020 and 2024 to reach 37.76 billion dollars in 2024. The market is dominated by North America which should account for 44% of the market growth during the same period. The growth of the market is mostly driven by the urbanization and the growing number of residential structures and hotels globally.
The Italian pool market is the third market in Europe and the sales of pools in volume remain relatively stable, estimated at over 10000 pools per year.
1.2 The global and European markets
The world swimming pool market is estimated at **.** billion dollars in **** and is expected to grow gradually in the coming years with a CAGR of *% over the ****-**** period. It should eventually reach **.** billion dollars by ****. While the United States largely dominates the world market with * million pools, far ahead of ...
1.3 The Italian market
In Italy there are estimated to be around ***.*** private pools. Half of private pools in Italy are concentrated in the three regions of Lazio (***) [***].
This market is in strong growth, registering increased sales in the entirety of the peninsula at an average rate of between *.*-*% in **** compared to ****. There are ...
1.4 Imports & exports
The UN Comtrade database allows use to track global trade flows regarding numerous goods.
The trade of pools is registered under the following code :
**** : Articles and equipment for general physical exercise, gymnastics, athletics, other sports (***) or outdoor games, not specified or included elsewhere in this chapter; swimming pools and paddling ...
1.5 The impact of COVID-19
**** was exposed to the COVID-** pandemic and the economic effects that it caused. Extended periods of lockdowns, with businesses and commercial activities closed, and people at home wreaked havoc on the economy with thousands of people losing their jobs and businesses closing. Despite this grim reality, the pool market did not ...
2 Analysis of the demand
2.1 Determinants of demand for private swimming pools
Italians are a home-owning population, in fact **% of them own at least one residential property. Outdoor living spaces are quite common in Italy, even in cities. In fact, **% of households have either a garden, a terrace or a balcony. This phenomenon is distributed quite equally geographically speaking, Piedmont has the highest ...
2.2 Seasonal demand
The graph below represents the proportion of searches for a given keyword in a region and for a specific time period, compared to when the rate of use of that keyword was highest (***). Thus, a value of ** means that the keyword has been used less often in the region concerned, and ...
2.3 Secondary residences and rising temperatures as positive factors for demand
One of the factors that can also influence the pool market is the number of second homes in the country. Indeed, **% of the total population in Italy lives in urban areas, a phenomenon that is only accelerating and which pushes households to live in apartments [***].
Number and share of second ...
2.4 Latest trends in demand
The picture that emerges from the Italian private swimming pool sector offers many new trends. Among the innovations that have revolutionised the sector in recent years are prefabricated pools, which are more accessible at an economic level and equally high performance in terms of quality; cantilever/suspended pools, which are impressive ...
3 Market structure
3.1 Overview of the market's value chain
The diagram below illustrates the chain of actors involved in the pool installation process in Italy.
3.2 Services offered and market players
There are different types of players depending on the work required in the pool market, amplifying the diversity of players in the pool market. On this market, we find services such as (***):
Swimming pool design Swimming pool construction Swimming pool renovation Pool deck design and construction Changing the pool liner Sauna ...
3.3 Trade shows : a way for brands to promote their products
Two major exhibitions are dedicated to swimming pools in Italy: ForumPiscine and ForumClub.
ForumPiscine
ForumPiscine is an international trade show for pools and spas that takes place as a part of the Fair of Bologna. It has been going on for ** years and is the biggest pool trade fair in Italy, ...
3.4
4 Analysis of the offer
4.1 Typology of the offer
There are many different types of pools which can be categorised by their shape, technology, structure, materials used etc. Below is a non-exhaustive list which includes the most common pools in Italy. Pool types Semi in-ground pool In-ground swimming pool Outdoor swimming pool Indoor swimming pool Fibreglass swimming pool Cement swimming ...
4.2 Pricing
As we have seen above there is a very diverse offer regarding pools and therefore prices not only vary based on geographic location but also on some of the factors mentioned above. Additionally, size increases the cost. According to Assopiscine the average size of a pool is *x*x*.* metres. The ...
4.3 Pool maintenance and pool covers
The need for frequent pool maintenance
It is necessary to maintain a swimming pool frequently and this sometimes hinders its purchase, especially for individuals wishing to install a swimming pool in their garden. Water quality should be monitored two to three times a week, altered by outdoor temperature, solar radiation, location ...
4.4 Greener pools and pool sharing
Greener pools
In order to meet customer expectations regarding the ecological impact of swimming pools, the offer is adapting. Indeed, swimming pools have a negative image in this aspect, in terms of water and energy consumption. Moreover, by making their offer more eco-responsible, the maintenance cost of a pool decreases, making ...
4.5 New and alternative services offered and building your own pool
Substitutes and new entrants
The sector's suppliers also offer all kinds of products, in addition to the classic outdoor pools: above-ground pools, saunas, spas, pool heaters, accessories, cleaning robots, etc.
The above-ground pools which represents **% of all private pools from entry-level to more sophisticated products are a real brake on the ...
5 Regulation
5.1 World Customs Harmonized System
The Harmonized System is an international nomenclature for the classification of products. It allows participating countries to classify goods traded on a common basis for customs purposes. At the international level, the Harmonized System (***) for the classification of goods is a six-digit code system [***].
The HS contains approximately * *** item/product descriptions ...
5.2 National regulations
Private swimming pool standards in Italy
Between the end of **** and the beginning of ****, work was completed on the revision of technical standards related to the private swimming pool sector, which were already present in the European extra-legislative panorama; in detail, the standards that were revised and published, making them come ...
6 Positioning of the actors
6.1 Segmentation
- Piscine Castiglione
- Piscine Laghetto
- Vannini Acqua & Pool
- Ecoimpiantisti Piscine
- Tecnomat
- Bricofer
- Intex
- Alce
- Piscine Solaris
- Gramaglia Piscine
List of charts
- Taille du marché mondial de la piscine
- Parts de marché des principaux pays sur le marché européen de la piscine
- Nombre de piscines privées et taux d'équipement sur les principaux marchés européens
- Habitants par piscine privée
- Habitants par piscine publique
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