Content of the study:
The sports coaching market - Italy

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MARKET SUMMARY

1.1 Definition and presentation

Coaching consists of personalized support aimed at helping customers achieving a specific goal. It is possible to find coaches in different fields, including personal and professional development, and sport. In the latter case, coaches usually work in two different areas: either fitness room or home-based, depending on whether they are employees or self-employed.

The global market for sports coaching is expected to grow by $9.07 billion during the period 2021-2025, progressing at a CAGR of 4.83%. 

In 2018, almost the 35.3% of the Italian population was considered to be a regular or occasional sports practitioner. Even if this proportion counted for 20.7 million of Italian citizens, a significant part of the population did not carry out the minimum recommended level of physical activity. On average, adults should exercise at least thirty minutes each day, five days per week, while youngers one hour per day. However, due to other impediments including work, as people get older, they find it objectively difficult to perform physical activities on a daily basis. These negative facts are also reflected in the average amount of money spent by Italian families to do sport annually, which counts only for the 2.3% of total Italian consumptions.

Surprisingly, the pandemic played a positive impact on the proportion of people practicing physical activities. Most declared they wanted to exercise while being home because of the beneficial effects on both physical and mental health. Consequently, having experienced positive results for the well-being, a vast majority of the population continued to train even after lock-down was released. In addition, as the situation was still critical, only a part of the population decided to go back to gyms and fitness centers, while a relevant part opted for personal trainers who delivered home service.

Therefore, following the increasing demand for home services to practice physical activity, the profession of sports coach is evolving towards more personalized offers.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Analysts 1 sector analyzed
in 40 pages
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Reviews (3)

Reviews (3)

The sports coaching market - France

Publicado en 22/08/2022 by Louis-Matar Guèye - Market Partners Oü

Complete study, good value for money

The sports coaching market - France

Publicado en 03/08/2022 by J Rowe

Very detailed study that takes into account the different aspects of sports coaching

The sports coaching market - France

Publicado en 18/07/2022 by Julien Leleu - Flandrin Finances

Very good quality-price ratio

Customer cases and references

Customer cases and references
La pépite Interview
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BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
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Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
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Kea Partners

Marie Guibart

Elaine, Durand
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Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
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Initiative & Finance

Philippe Dilasser

Anne Baudry
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Metro

Anne Baudry

Amaury Wernert
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Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
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B-Smart

Smart Leaders Interview