Content of the study
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MARKET SUMMARY
1.1 Definition and presentation
Coaching refers to the practice of providing personalized support to the client, which in turn must achieve a goal. Coaching has traditionally been associated with sport, although there are several areas that can be improved, such as the personal or professional sphere.
With reference to the most common type of coaching, sports, it is possible to associate the latter with fitness instructors or personal trainers. Although the definition of coaching is slightly different from that of a coach, for the scope and delimitation of the market study, we will refer to all three figures.
The sports training market in Italy has shown considerable growth in recent years - driven by the greater number of members in the gym - representing a rapidly expanding sector, as a series of macro trends that affect the behavior, lifestyle and choices of consumers have shown to have a positive impact on the development of the market. Nutritional changes and new consumer needs and expectations for physical activity are variables that will affect the industry's performance.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
RULES AND REGULATIONS
POSITIONING OF THE ACTORS
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1 sector analyzed in 40 pages |
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Analysts
chargé d'études économiques, Xerfi
Hugo Schott
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin Charbonnier
Analyst
Pierre Doussau
President Ross Alumni Club France
Arnaud Walter
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick Cudonnec
Project Finance Analyst, Consulting
Maelle Vitry
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane Essadiq
Auditeur
Vincent Defrenet
Eva-Garance Tison
Market Research Analyst
Michela Grimaldi
Market Research Analyst @Businesscoot
Azelie Prigent
Market Research Analyst @Businesscoot
Cantiane Gueguen
Consultant
Jules Decour
Alexia Vacheron
Emil Ohlsson
Anna Oeser
Gabriel Salvitti
