The padel market - Italy

The global padel market, valued at $327 million in 2022, is projected to grow to $459 million by 2030 with a CAGR of 4.31% during the forecast period from 2023 to 2030. This growth can be attributed to the sport's increasing popularity, seeing a tremendous surge in players and the number of padel courts worldwide. As of 2022, there are over 40,000 padel courts globally, with Spain leading the count at over 22,120 courts. Italy and Sweden, too, have witnessed a substantial expansion in the market with more than 300% growth in padel courts from 2019 to 2022. Italy's padel market, in particular, soared by 800% in revenue from 2019 to 2022, with 880,000 paddles sold in 2022 compared to 180,000, and a notable 25% increase in revenue compared to the previous year. The sport's inclusivity and minimal distinction between amateurs and professionals, coupled with its economic viability and sociability, are driving this impressive growth and market expansion.

Evolving Trends in Italy's Padel Popularity and Market Dynamics

The fervor for padel in Italy is an undeniable testament to its escalating popularity. This racquet sport, a hybrid of tennis and squash, has not only captured the interest of players but also drawn significant economic gains in the Italian market. A substantial growth in participation is evident, with competitive memberships to the Italian Tennis and Padel Federation (FITP) soaring. For instance, the surge in 2021 memberships by over 45,000, a 426% increase from the previous year, reflects this trend. The membership demographic tilts heavily in favor of males who play competitively, suggesting that the sport holds substantial allure for this group. The proliferation of padel facilities further solidifies the sport’s standing, with over a 50% increase witnessed in both courts and service facilities between 2021 and 2022. The sheer number of padel courts by early 2023 suggest an ongoing penchant for the sport, with thousands of new courts supplementing the already existing facilities. Italy's regions display varying degrees of padel enthusiasm. Lazio outstrips others in terms of court numbers, accounting for approximately 23% of the nation's total.

However, a noteworthy spread to other Italian regions suggests a geographical diversification in interest and investment. Demand drivers for padel's rise in Italy range from its pandemic-era viability—when it emerged as a continue-with-ease sport—to its inclusivity and minimal entry barriers in terms of skill, age, or economic demands. The sport's social dimension, benefitting the body without exorbitant costs, draws individuals seeking fitness and camaraderie alike. Thus, an estimated 1.2 million amateur players further dilate the ranks of enthusiasts beyond the competitive 103,941 FITP members. Modish trends shaping demand include a spiking interest in official competitions and a blossoming number of padel watchers, not merely players. The revenue from ticket sales for major events like the BNL Italy Major Premier Padel and robust social media engagement exemplify this shift. Italy's passion for padel stands only second to Spain's in the global scale, with multimillion enthusiasts keeping a keen eye on the sport. The padel market, under the ATECO code 9311, encompasses a variety of enterprises, predominantly limited liability companies, suggesting a sophisticated corporate structure capable of managing multifaceted sports facilities. The employment of data showcases a picture of market fragmentation, where growing enterprises feature a leaner employee base.

Key Players Dominating the Italian Padel Market Landscape

The Italian padel market has seen a surge in popularity, with several prominent facilities and companies paving the way for this racquet sport's growth. These entities not only cater to the demand for court spaces but also enhance the player experience, offering a range of services and amenities that go beyond just the game. Let's delve into some of the major contributors in this sector:

• Sisport S.p.a: Tracing its roots back to 1922, Sisport has established itself as a beacon for sports enthusiasts. Initially serving as a recreational center formed by Fiat employees, it has since transformed into a comprehensive sports hub. Located in Turin, the facility boasts a diverse range of sports disciplines, including advanced padel courts that cater to both amateur and seasoned players.
• Country Sport Village (Bordocampo s.r.l.): Standing out as the largest indoor padel center in Italy, Country Sport Village is a marvel located in Paderno Dugnano. Since its inauguration in 2014, it has rapidly grown into a favored spot for padel aficionados, offering 18 padel courts – 12 of which are covered – and a robust infrastructure for the game.
• Foro Italico Sports Park: Nestled within the monumental Foro Italico complex, this park provides a grandiose setting for various sports activities, including padel. With its full-scale services ranging from padel courts to wellness areas, it represents a holistic approach to sport and leisure.
• Due Ponti Sporting Club: With a history dating back to 1995, Rome's Due Ponti Sporting Club is recognized among the leading sports clubs in Italy. It features an extensive array of sports facilities, including seven dedicated padel courts, ensuring a premium sporting experience for members and guests.
• PadelArena Perugia: Opened in 2022, PadelArena in Perugia is a testament to the sport's burgeoning popularity in Italy. Its 10 well-designed padel courts, which include a combination of indoor and outdoor options, provide players with the flexibility to enjoy the game year-round.
• Pro Padel Club: Located amidst the verdant surroundings of Parma city, this club offers two state-of-the-art padel facilities. With a total of 18 courts, Pro Padel Club not only aims to promote the sport but also provides training opportunities for those looking to hone their skills under the tutelage of professional coaches. 

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 16/10/2023

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