The ski equipment market - Italy

Skiing is a popular winter sport with ancient origins. In order to enjoy this sport, in addition to the physical training that allows you to control your legs, you need good equipment. The ski equipment market can be divided into two main categories: clothing and the ski equipment itself, that is, skis, boots, poles, and helmet. Having already analyzed the ski clothing market in another study, we will focus here on ski equipment. All types of equipment related to the different sports included in the ski category (e.g., cross-country skiing, downhill skiing, snowboarding) will then be analyzed in the study. Skis are the most important piece of ski equipment and must be chosen carefully, especially since side cuts (carving skis) have been introduced. The choice of ski boots is essential for skier comfort; a mistake in the boot can lead to problems of varying degrees of discomfort when skiing, especially for beginners. Poles can help performance, but not everyone uses them; helmets are also strongly recommended for skier safety, but are not mandatory. The global ski equipment market was valued at $4207.2 million in 2020 and is expected to reach $5023.6 million by 2026, growing at a CAGR of 3.0% between 2021 and 2026. The size of the ski equipment market was estimated using 2020 as the base year and 2021 to 2027 as the forecast period in this study. There are more than 900 companies in the sports industry in Italy, of which 198 are related to winter sports; apparel, footwear and equipment, with a total turnover of several billion euros and a workforce of more than 9,000 people. Although there is still much ambiguity about the regulation of slope opening for the 2021-2022 season, the Italian market has resumed continuous development after the COVID-19 pandemic. The 2026 Winter Olympics will be held in Italy, in the Dolomites, and the market is expected to increase and grow accordingly. The largest specialized companies in the industry in terms of turnover and awareness are Atomic, Blizzard and Rossignol.