Content of the study:MARKET OVERVIEW
1.1 Definition and presentation
Ski equipment as a whole comprises two distinct markets:
-the market for ski clothing (pants, jackets, socks, hats, etc.).
-the market for ski equipment itself (skis, snowboards, poles, etc.).
This market research report covers the two aforementioned segments in the Spanish market. Here we are dealing with all types of skis (alpine, touring, cross-country, etc.).
Globally, the ski equipment market is growing steadily. Europe is the largest market in the world, and skiing is very popular in some countries. Some 35% of Austrians skied at least one day in 2019, as did 35% of Swiss, 23% of Finns, 22% of Norwegians, 18% of Germans and 13% of French. However, North America is recording strong growth in ski equipment sales. In the United States and Canada, there are more and more skiers. At the same time, it is in Asia that government policies are more proactive in promoting skiing, as in India, China and Japan.
In Spain, skiing is common in the country's mountain ranges. The resorts of Baqueira Beret, Formigal and Panticosa, as well as La Molina and Masella in the Pyrenees, are examples. It is also possible to ski in Sierra Nevada, in Andalusia, or in Cantabria, in San Isidro, for example. Sales of ski equipment in Spain were greatly affected by the health restrictions in 2020, with a strong impact on demand in the domestic market. It is exports that have allowed local companies to hold their own, as well as the development of other activities such as cross-country skiing or snowshoeing
1.2 The world market
The global ski equipment and supplies market is estimated at USD *.* billion in **** and will reach USD *.* billion by the end of ****, at a CAGR of *.*% in ****-****. [***]
According to the outdoor Industry Association, the number of skiing participants in the Americas isthe number of ski participants in America reached **.** million ...
1.3 The domestic market
In terms of ski resort turnover, it can be seen that between **** and **** turnover experienced significant fluctuations. There was a decrease of **.*% in ****-****, followed by an increase of **.*% in ****-****. Turnover remained stable in ****-****, but increased by *.*% in ****-****. In ****-****, a *.*% drop was observed. However, in ****-****, there ...
1.4 Imports and exports
Between **** and ****, imports of ski products (***) experienced a decrease of *.*%, from €**.* million in **** to €**.* million in ****. On the other hand, exports also decreased by *.*% in the same period, from €**.* million in **** to €**.* million in ****. Despite these decreases, the trade balance remained relatively stable, with a slight decrease of **.*% from €**.* million in ...
DEMAND ANALYSIS
2.1 The profile of eski practitioners
As for the profile of the skiers, it can be seen first of all that the majority are men. Also, in terms of age, **% of skiers in **** were under ** years old, and the average age of skiers was ** years old.
Profile of skiers Spain, ****, %, age Source: ****
During the last decade, the ...
2.2 A ski season in Spain
Between **** and ****, the number of snow tourists in Spain experienced several fluctuations. From *.@* million in ****-****, it decreased by *% to *.* million in ****-****. Then, it increased by *.**% to *.* million in ****-****, but decreased again by *.**% to *.* million in ****-****. Between ****-****, the number of tourists grew by **.*% to *.* million and continued ...
2.3 Buying or renting ski equipment ?
In ****, *.*% of Spaniards had skis at home. However, in ****, a decrease in this percentage was observed, reaching *%. By ****, there was an increase in the number of Spaniards with skis at home, reaching *.*%. In summary, between **** and **** there was a decrease of *.* percentage points, while between **** and **** there was an increase of ...
MARKET STRUCTURE
3.1 Map of eski stations in Spain
The following map shows the geographical distribution of the ** eski stations in Spain. Of these, ** are located in the Catalan Pyrenees, * in the Aragonese Pyrenees, * in the Cantabrian mountain range, * in the Central System, * in the Iberian System and * in the Penibetic system.
In ****, tourists visiting mountain systems in Spain were ...
3.2 Market shares of brands
In the ski shoe brands market , Head in **** led the market with a **.*% share and was followed by Salomon with **.*%. Nordica was in third place with **.*% and Lange was in fourth position with **.*%. Atomic and Dalbello had shares of *.*% and *.*%, respectively, while Rossignol had *.*%. Fischer and Tecnica had market shares of ...
OFFER ANALYSIS
4.1 Sports included in skiing
Ski equipment includes the following sports and equipment:
Alpine skiing Freeride Snowboarding Nordic skiing Telemark skiing Monoskiing Snowshoes
These types of products vary according to the type of activity (***).
New disciplines regularly emerge among the snow activities. For example :
Snowbike, in which skiers sit on a small bike whose wheels have ...
4.2 Prices
The table below presents the ski equipment prices of the * most popular products for each category in Decathlon. Decathlon in ****, was the leader in Spain in equipment sales with a turnover of *.*** billion euros.
Source: ****
REGULATION
5.1 ISO international standards for ski equipment
There are more than thirty standards on these materials. Most of these standards are descriptive only and establish definitions of the geometric and technical characteristics of the equipment and the methods to be used to define these criteria, on the one hand, and of the minimum interchangeability characteristics of the equipment, ...
STAKEHOLDER POSITIONING
6 Segmentation
- Decathlon Groupe
- Salomon (Amer Sport groupe)
- Skis Rossignol
- Head
- Atomic
- Nordica (Tecnica Group)
- Blizzard (Tecnica)
- Decimas
- Liken
To keep reading, buy the full research
What is in this market study?
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What are the latest trends in this market?
- What is the positioning of companies in the value chain?
- How do companies in the market differ from each other?
- Access company mapping and profiles.
- Data from several dozen databases
This market study is available online and in pdf format (30 p.)- Consult an example PDF or online
Availability now
Our other products
5 reports pack (-15%) ES - Spain
378 €
- 5 reports at €75.6 excluding VAT per study to choose from our Spanish catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Tailor-made report pack (es) - Spain
1190 €
This 1-year package includes :
- 10 credits per year to carry out your customized reports
- Annual access to 5 reports per month, which you can choose from among our 1,300 studies
A complete range of sector-specific reports, combining standard reports at the best price with studies tailored to your needs.
Method
|
Data
|
|
Analysts
|
1 sector analyzed in 40 pages |
Method
|
|
Control
|
|
|
Analysts
|
Data
|
|
Control
|
Method
|
Reviews (5)
The sports coaching market - France
Publicado en 22/08/2022 by Louis-Matar Guèye - Market Partners Oü
Complete study, good value for money
The futsal and five's market - France
Publicado en 18/08/2022 by Mehdi Lamri
Nothing to say, good study
The sports coaching market - France
Publicado en 03/08/2022 by J Rowe
Very detailed study that takes into account the different aspects of sports coaching
The sports coaching market - France
Publicado en 18/07/2022 by Julien Leleu - Flandrin Finances
Very good quality-price ratio
The futsal and five's market - France
Publicado en 15/05/2020 by Pierre Hete
"Relevant, up to date, exhaustive informations , very useful to save us hours of research and thus allows us to move forward faster to the completion of our projects I strongly recommend!"
Customer cases and references
