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- Number of pages : 30 pages
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- Last update : 13/06/2023
Summary and extracts
1 Market overview
1.1 Definition and presentation
Ski equipment as a whole comprises two distinct markets:
-the market for ski clothing (pants, jackets, socks, hats, etc.).
-the market for ski equipment itself (skis, snowboards, poles, etc.).
This market research report covers the two aforementioned segments in the Spanish market. Here we are dealing with all types of skis (alpine, touring, cross-country, etc.).
Globally, the ski equipment market is growing steadily. Europe is the largest market in the world, and skiing is very popular in some countries. Some 35% of Austrians skied at least one day in 2019, as did 35% of Swiss, 23% of Finns, 22% of Norwegians, 18% of Germans and 13% of French. However, North America is recording strong growth in ski equipment sales. In the United States and Canada, there are more and more skiers. At the same time, it is in Asia that government policies are more proactive in promoting skiing, as in India, China and Japan.
In Spain, skiing is common in the country's mountain ranges. The resorts of Baqueira Beret, Formigal and Panticosa, as well as La Molina and Masella in the Pyrenees, are examples. It is also possible to ski in Sierra Nevada, in Andalusia, or in Cantabria, in San Isidro, for example. Sales of ski equipment in Spain were greatly affected by the health restrictions in 2020, with a strong impact on demand in the domestic market. It is exports that have allowed local companies to hold their own, as well as the development of other activities such as cross-country skiing or snowshoeing
1.2 The world market
The global ski equipment and supplies market is estimated at USD *.* billion in **** and will reach USD *.* billion by the end of ****, at a CAGR of *.*% in ****-****. [***]
According to the outdoor Industry Association, the number of skiing participants in the Americas isthe number of ski participants in America reached **.** million ...
1.3 The domestic market
In terms of ski resort turnover, it can be seen that between **** and **** turnover experienced significant fluctuations. There was a decrease of **.*% in ****-****, followed by an increase of **.*% in ****-****. Turnover remained stable in ****-****, but increased by *.*% in ****-****. In ****-****, a *.*% drop was observed. However, in ****-****, there ...
1.4 Imports and exports
Between **** and ****, imports of ski products (***) experienced a decrease of *.*%, from €**.* million in **** to €**.* million in ****. On the other hand, exports also decreased by *.*% in the same period, from €**.* million in **** to €**.* million in ****. Despite these decreases, the trade balance remained relatively stable, with a slight decrease of **.*% from €**.* million in ...
2 Demand analysis
2.1 The profile of eski practitioners
As for the profile of the skiers, it can be seen first of all that the majority are men. Also, in terms of age, **% of skiers in **** were under ** years old, and the average age of skiers was ** years old.
Profile of skiers Spain, ****, %, age Source: ****
During the last decade, the ...
2.2 A ski season in Spain
Between **** and ****, the number of snow tourists in Spain experienced several fluctuations. From *.@* million in ****-****, it decreased by *% to *.* million in ****-****. Then, it increased by *.**% to *.* million in ****-****, but decreased again by *.**% to *.* million in ****-****. Between ****-****, the number of tourists grew by **.*% to *.* million and continued ...
2.3 Buying or renting ski equipment ?
In ****, *.*% of Spaniards had skis at home. However, in ****, a decrease in this percentage was observed, reaching *%. By ****, there was an increase in the number of Spaniards with skis at home, reaching *.*%. In summary, between **** and **** there was a decrease of *.* percentage points, while between **** and **** there was an increase of ...
3 Market structure
3.1 Map of eski stations in Spain
The following map shows the geographical distribution of the ** eski stations in Spain. Of these, ** are located in the Catalan Pyrenees, * in the Aragonese Pyrenees, * in the Cantabrian mountain range, * in the Central System, * in the Iberian System and * in the Penibetic system.
In ****, tourists visiting mountain systems in Spain were ...
3.2 Market shares of brands
In the ski shoe brands market , Head in **** led the market with a **.*% share and was followed by Salomon with **.*%. Nordica was in third place with **.*% and Lange was in fourth position with **.*%. Atomic and Dalbello had shares of *.*% and *.*%, respectively, while Rossignol had *.*%. Fischer and Tecnica had market shares of ...
4 Offer analysis
4.1 Sports included in skiing
Ski equipment includes the following sports and equipment:
Alpine skiing Freeride Snowboarding Nordic skiing Telemark skiing Monoskiing Snowshoes
These types of products vary according to the type of activity (***).
New disciplines regularly emerge among the snow activities. For example :
Snowbike, in which skiers sit on a small bike whose wheels have ...
4.2 Prices
The table below presents the ski equipment prices of the * most popular products for each category in Decathlon. Decathlon in ****, was the leader in Spain in equipment sales with a turnover of *.*** billion euros.
Source: ****
5 Regulation
5.1 ISO international standards for ski equipment
There are more than thirty standards on these materials. Most of these standards are descriptive only and establish definitions of the geometric and technical characteristics of the equipment and the methods to be used to define these criteria, on the one hand, and of the minimum interchangeability characteristics of the equipment, ...
6 Stakeholder positioning
6 Segmentation
- Decathlon Groupe
- Salomon (Amer Sport groupe)
- Skis Rossignol
- Head
- Atomic
- Nordica (Tecnica Group)
- Blizzard (Tecnica)
- Decimas
- Liken
List of charts
- Distribución porcentual de los turistas del esquí en España según la cordillera
- Porcentaje de personas que practicaron esquí en España
- Perfil de los practicantes de esqui
- Porcentaje de los turistas de la nieve que tuvieron un forfait esquí
- Porcentaje de la población española que tiene esquís en casa
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Latest news
Decathlon: all the 2023 performance figures - 05/04/2024
- - Worldwide sales 2023: 15.6 billion euros, up +4.4% on 2022
- - Decathlon presence: 78 countries.
- - Number of products sold worldwide last year: 1.19 billion.
- - Share of digital sales: 17.4%
- - Sales in France: 4.752 billion euros, up +1.24% on 2022.
- - Total number of stores worldwide: 1,749, including 319 in France.
- - Total number of employees: 101,000, including 24,000 in France.
Decathlon revolutionizes itself to become a global brand - 13/03/2024
- - Company sales: 15.4 billion euros
- - Number of stores: Over 1700
- - Presence in 69 countries
- - Number of brands developed by employees : Over 70
- - Number of disciplines covered by brands: Around one hundred
- - Focus on product-related services: rental, second-hand, subscription, recycling, etc.
Decathlon sells store premises for 600 million euros - 12/12/2023
- The network has 1,751 stores worldwide.
- Décathlon has just sold the walls of 90 of its stores for 600 million euros.
- The decision was taken to remove many of the company's brands from the shelves. Of the current 49 stores, only around 15 are expected to remain by next year.
- The recent acquisition of Bergfreunde.de, a German online retailer of mountain sports equipment.
Decathlon: camping aisles looted in Israel after Hamas raid amas - 17/10/2023
- Number of Decathlon employees in Israel: 500
- Number of Decathlon stores in Israel: 10
- Most popular sector: Camping
Decathlon changes strategy - 22/07/2023
- Decathlon intends to reduce the number of its brands from 49 to around 15 over the next year.
- The company aims to reduce the in-store offer by 20% by streamlining its brands.
- The company has 1,751 stores worldwide, including 325 in France.
- In 2022, Decathlon generated sales of 15.4 billion euros, including 4.7 billion euros in France.
- Decathlon's online sales accounted for 16.8% of total sales in 2022, rising to 20.8% in 2021.
- Over the past two years, Decathlon has begun to reduce the sales area of some of its stores from 500 to 1,500 m2.
- Its rival Intersport, with 800 stores and sales of 3.3 billion euros, is aiming for sales of 5 billion euros by 2025.
HEAD joins the world of padel: Andrea Ustero and Juan Zamora "Coquito". - 20/06/2023
- Press release announcing the renewal of Andrea Ustero's contract and the signing of Juan Zamora at HEAD Padel.
- Andrea Ustero: 16-year-old world champion, European champion in 2022, three-time Spanish champion in the youth category, world champion in 2019.
- Juan Zamora "Coquito": age 16
- Promising talent in the world of padel; starts playing at age 5.
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