German market
The market for skiwear in Germany
The ski apparel market includes all garments used for exercise, including ski gloves, thermal underwear and functional clothing. The ski apparel market is a sub-segment of the overall winter sports market .
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The ski apparel market includes all garments used for exercise, including ski gloves, thermal underwear and functional clothing. The ski apparel market is a sub-segment of the overall winter sports market .
Skiing is a popular winter sport among Germans with an increasing trend. Skiing is ranked the 8th most popular sport, represents the second most consumed sport in Germany with private spending of 10.8 billion euros, and is thus the most economically important sport in Germany. While 13.42 million Germans favored a skiing vacation in 2018, the figure was as high as 13.63 million in 2022. 14.6 million Germans say they ski occasionally.
The rising trend is also reflected in the production of ski equipment in Germany. in 2022, Völkl, the only German manufacturer of ski equipment, reported having produced 60% more than in the previous year and achieved record sales in the same year. For 2023, the company expects further growth in sales.
The market poses risks, but also opens up new opportunities. In Germany, increasing climate change poses a risk, with less and less snow falling in November and December. At the same time, in the U.S. there are increasingly long-lasting snowfalls and lower and lower temperatures in winter, which explains an increase in U.S. skiers. There are 25 million skiers in the USA. This puts the U.S. ahead of Germany as the number one skiing nation. China is in 3rd place, followed by Japan, France and Italy.
Sustainability is playing an increasingly important role in the production of skiwear. More and more manufacturers are recycling their products to ensure the longest possible product life cycle. In addition, eco-friendly materials are increasingly being used in production.
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