the bicycle market
France

MARKET SUMMARY

1.1 INTRODUCTION

According to the highway code, the electric bicycle or electrically assisted bicycle (EAB) is defined as" Cycle equipped with an electric auxiliary motor with a maximum continuous rated power of 0.25 kilowatts whose power supply is gradually reduced and finally interrupted when the vehicle reaches a speed of 25 km/h, or earlier if the cyclist stops pedalling "(Article R311-1 of the Highway Traffic Act, Part 6.11).

In France, the electric bicycle market is a great success It drives the bicycle market, which grew by 1.3% in 2016 with several million bicycles sold, while sales growth in the electric bicycle segment was more than 33% in 2016 and approached 90% for 2017

The electric bicycle market attracts many companies . Some are starting out by specializing in EAB and others are diversifying their business, as is the case with Smart or IKEA.  

While it is true that the electric bicycle first and foremost attracted seniors, more and more 40-year-olds are being convinced by the VAE, which offers them an alternative way to go to work. As a result, many companies emphasize design and lightness

It is also important to note the sensitivity of a part of the clientele to questions of origin and quality of finished products. Many brands choose to locate or relocate their production in France

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Consultant BCG

Aurélien Russo

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Senior Implementation Project Manager, Lifion by ADP

Guillaume de Jenlis

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