The bicycle market in France

A bicycle is a human-powered land vehicle that is classified as a cycle and has two in-line wheels, which give it its name. The driving force is provided by its driver, usually in a seated position, through two pedals driving the rear wheel by a roller chain. There are several types of bicycles, the best known of which are: Dutch bikes, mountain bikes, mountain bikes (VTC), folding bikes, cargo bikes and road bikes.

The global bicycle market is expected to grow at a steady rate of 2.4% per year between 2020 and 2027 . This demand is driven by Asia, which generates 20% of global sales, and mainly China, which is expected to experience a CAGR of 4.7% over the same period.

In France, the market is very dynamic, and is benefiting from the explosion in demand for EABs (electrically assisted bicycles), so the sector's sales increased by 10.1% in 2019. EABs have been the subject of a specific Businesscoot study available here.

The French market is in the process of being structured, with major multisport retailers integrated at all levels of the value chain, brands that are flourishing in cities thanks to the French market is in the process of being structured, with major multisport retailers integrated at all levels of the value chain, brands that are flourishing in cities thanks to the development of franchises, production companies that are focusing on high-end products to attract a public of enthusiasts, and lastly, companies that are trying to carve out a place for themselves in the booming electric bike niche.

If the confinement broke the market dynamics, the upward trend then recovered very quickly, with an explosion of demand after the crisis. This momentum is fueled by the government and local authorities in charge of developing urban space to allow this means of transport to expand.