Content of the study:
The bicycle market - France

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MARKET OVERVIEW

1.1 Definition and scope of the study

A bicycle is a human-powered land vehicle that is classified as a cycle and has two in-line wheels, which give it its name. The driving force is provided by its driver, usually in a seated position, through two pedals driving the rear wheel by a roller chain. There are several types of bicycles, the best known of which are: Dutch bikes, mountain bikes, mountain bikes (VTC), folding bikes, cargo bikes and road bikes.

The global bicycle market is expected to grow at a steady rate of 2.4% per year between 2020 and 2027 . This demand is driven by Asia, which generates 20% of global sales, and mainly China, which is expected to experience a CAGR of 4.7% over the same period.

In France, the market is very dynamic, and is benefiting from the explosion in demand for EABs (electrically assisted bicycles), so the sector's sales increased by 10.1% in 2019. EABs have been the subject of a specific Businesscoot study available here.

The French market is in the process of being structured, with major multisport retailers integrated at all levels of the value chain, brands that are flourishing in cities thanks to the French market is in the process of being structured, with major multisport retailers integrated at all levels of the value chain, brands that are flourishing in cities thanks to the development of franchises, production companies that are focusing on high-end products to attract a public of enthusiasts, and lastly, companies that are trying to carve out a place for themselves in the booming electric bike niche.

If the confinement broke the market dynamics, the upward trend then recovered very quickly, with an explosion of demand after the crisis. This momentum is fueled by the government and local authorities in charge of developing urban space to allow this means of transport to expand.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (2)

Reviews (2)

The bicycle market - France

Publicado en 22/09/2022 by Pascal Languereau

This study gives a broad outline of market trends. I would have appreciated more information on existing players, SMEs in the sector and new entrants, for example.


Businesscoot Response:

Thank you Pascal for your valuable feedback! Our analysts will now update the study in line with your comments, and will send you the new version free of charge.

The bicycle market - France

Publicado en 29/12/2021 by Gregoire de Castelnau

Very complete study which shows the considerable evolutions that this market knows.


Businesscoot Response:

Hello Grégoire, We thank you for your very positive opinion and hope that you will trust us again in the future.

Customer cases and references

Customer cases and references
La pépite Interview
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BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
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Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
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Kea Partners

Marie Guibart

Elaine, Durand
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Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
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Initiative & Finance

Philippe Dilasser

Anne Baudry
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Metro

Anne Baudry

Amaury Wernert
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Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
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B-Smart

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