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Leisure

Tourism

The bicycle tourism market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

The bicycle tourism, or cycle tourism, is a way of discovering a territory or region by bike, in order to discover its main tourist attractions. Cycling tourism represents an important market, the majority of which is related to accommodation and restauration, with more than 100 million overnight stays registered in France in 2019. France is the second largest destination in Europe for bicycle tourism, just losing out to Germany. Overseas tourists represented 20% of the total number of cycle tourists in France in 2019, with the most represented nationalities for cycle tourists being Germany and Uk & Ireland. There are 7 different categories of establishments/ associations that make up the whole cycle tourism industry:

Accommodation establishments Restaurants Touristic attractions Tourist offices Bike rental companies Bike repair companies Cycle routes

All these establishments, with the exception of cycle routes, are mostly represented by the France Vélo Tourisme certification "Accueil Vélo". As of 2020, there are over 5,000 establishments with this certification in France. There are also other establishments (that do not have the "Accueil Vélo" certification) that also contribute for the cycle tourism industry in France. In terms of cycle routes, France is divided into 3 types of cycle routes:

Voies vertes (Greenways) Véloroutes (Regional cycle paths) EuroVelo (European cycling network)

Voies vertes are the most common in the country, while there are only 10 EuroVelo routes in France as of 2020. However, EuroVelo routes are the most popular for cycle tourists and here is where tourists spend the most money. The Atlantic Coast Route (La Vélodyssée in France) is the most popular route in the country, with economic benefits of over €100 million in 2018. The actors of bicycle tourism are counting on a diversification by taking advantage of local partnerships with tourist offices, hotels and restaurants to provide the richest possible tourist experience for tourists. There are no technological or legislative obstacles to be seen in this market, which just requires sporting ability, knowledge of cycling rules and a particular attraction for cycling.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

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Contents

Sommaire

1. Market summary
- 1.1 Definition and scope of the study
- 1.2 The growing role of bicycle tourism in Europe
- 1.3 A growing and strong French market
- 1.4 The impact of Covid-19
2. Demand analysis
- 2.1 The evolution of bicycle sales in France
- 2.2 Cycling, the most popular leisure activity in France
- 2.3 Profile of cycle tourists in France
- 2.4 Who are the overseas cycle tourists?
3. Market structure
- 3.1 The never-ending growth of bicycle routes in France
- 3.2 The growth of EuroVelo
- 3.3 The growth of Accueil Vélo
- 3.4 The importance of bike rental services
- 3.5 The role of tour operators
4. Analysis of the offer
- 4.1 Main tourist bicycle routes in France
- 4.2 The popularity of leisure cycling
- 4.3 Understanding the offer of bike rentals
5. Rules and regulations
- 5.1 Regulations