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Leisure

Tourism

The sustainable tourism market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

With 2 billion international tourists expected by 2030, the Association des Acteurs du Tourisme Durable (ATD) warns of the many changes needed for tomorrow's tourism:"the tourism industry will not be sustainable without a definite evolution in all professions". Strictly speaking, sustainable tourism refers to "tourism that takes full account of its current and future economic, social and environmental impacts, by meeting the needs of visitors, professionals, the environment and host communities". But sustainable tourism also involves the individual responsibility of travellers in the behaviours they adopt and the choices they make. More generally, sustainable tourism is a generic term that encompasses other concepts referring to sustainable development: ecotourism, responsible tourism, slow tourism, ethical tourism, solidarity tourism and community tourism. Sustainable tourism covers many types of tourist accommodation, such as :

tourist hotels camping residential leisure parks tourist residences vacation village collective inns

But it also concerns the tourist activities on offer, such as hiking and cycling. Finally, sustainable tourism also concerns travel agencies, tour operators and the means of transport used during the trip. The players involved are many and varied. The tourism industry has recorded a total of 58 billion euros in revenues in 2022, a record in France. In 2021, around two-thirds of French people will take "sustainable tourism criteria into account when choosing their vacations". Beyond the necessary evolution of tourism towards sustainability, tourists also seem ready to make this transition, which augurs well for the future development of sustainable tourism. More than a constraint, sustainable tourism is an opportunity, a way for players in the tourism sector to stand out from the crowd and satisfy a relatively recent and booming demand.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Market definition and scope
- 1.2 The global market
- 1.3 The French market: a relatively new market with great potential
- 1.4 The threat of overtourism
2. Demand analysis
- 2.1 Early awareness of the need for sustainable tourism
- 2.2 Demand limited by higher overall costs and limited supply
- 2.3 Demand focused on preserving the environment
- 2.4 Characteristics of demand for sustainable tourism
3. Market structure
- 3.1 Multiple, protean players: tourism industry organizations
- 3.2 Associations and the public sector
- 3.3 Sustainable tourism value chain
4. Offer analysis
- 4.1 Sustainable tourism typology
- 4.2 Modalities of the sustainable tourism offer
- 4.3 Examples of travel packages
5. Regulations
- 5.1 General regulations
- 5.2 Labels