Content of the study:
The sustainable tourism market - France

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1.1 Market definition and scope

With 2 billion international tourists expected by 2030, the Association des Acteurs du Tourisme Durable (ATD) warns of the many changes needed for tomorrow's tourism:"the tourism industry will not be sustainable without a definite evolution in all professions".

Strictly speaking, sustainable tourism refers to "tourism that takes full account of its current and future economic, social and environmental impacts, by meeting the needs of visitors, professionals, the environment and host communities". But sustainable tourism also involves the individual responsibility of travellers in the behaviours they adopt and the choices they make. More generally, sustainable tourism is a generic term that encompasses other concepts referring to sustainable development: ecotourism, responsible tourism, slow tourism, ethical tourism, solidarity tourism and community tourism.

Sustainable tourism covers many types of tourist accommodation, such as :

  • tourist hotels
  • camping
  • residential leisure parks
  • tourist residences
  • vacation village
  • collective inns

But it also concerns the tourist activities on offer, such as hiking and cycling.

Finally, sustainable tourism also concerns travel agencies, tour operators and the means of transport used during the trip. The players involved are many and varied.

The tourism industry has recorded a total of 58 billion euros in revenues in 2022, a record in France. In 2021, around two-thirds of French people will take "sustainable tourism criteria into account when choosing their vacations". Beyond the necessary evolution of tourism towards sustainability, tourists also seem ready to make this transition, which augurs well for the future development of sustainable tourism . More than a constraint, sustainable tourism is an opportunity, a way for players in the tourism sector to stand out from the crowd and satisfy a relatively recent and booming demand.

1.2 The global market

In ****, the global sustainable tourism market was worth ***.* billion USD. The exchange rate at the time was *.****[***], or around ***.* billion euros when converted at the current exchange rate (***).

As explained above, tourism in general is bound to evolve towards a model that respects the three dimensions of sustainable development. The sustainable ...

1.3 The French market: a relatively new market with great potential

According to a barometer published by Flower Campings & MadeInVote in ****, **% of French people say they take the sustainable dimension of their vacations into account. In ****, the tourism market (***) was worth **.* billion euros, or *% of France's GDP[***].

Estimates suggest that sustainable tourism represented *% of the tourism market in **** [***]. The size of the ...

1.4 The threat of overtourism

With its rich historical, cultural and natural heritage, France will be the world's leading tourist destination in ****.

Ranking of countries receiving the most international tourists World, ****, in millions Source: ****

far ahead of its competitors, France welcomed ** million international tourists in ****. Given the small size of France (***), this high level of tourism ...


2.1 Early awareness of the need for sustainable tourism

For the past ten years or so, the French seem to have been aware of their responsibility towards the environment and local populations during their travels.

Responses to the question "Are you very, rather, rather not or not at all attentive, when you go on a trip, to respecting the environment ...

2.2 Demand limited by higher overall costs and limited supply

At present, the generalized model is classic tourism, i.e. tourism with little regard for sustainable development issues, and it can be more expensive to opt for sustainable tourism. Price is therefore an obstacle for many tourists. For example, **% of travelers think that more sustainable travel options are too expensive, a ...

2.3 Demand focused on preserving the environment

Although sustainable tourism is not exclusively about preserving the environment, it is the primary interest that the French see in it:

Answers to the question: "For you, sustainable vacations are a way of:" France, ****, in % Source: ****

The environmental pillar is therefore the most important for respondents when it comes to sustainable ...

2.4 Characteristics of demand for sustainable tourism

It is possible to distinguish profiles that are more sensitive to sustainable tourism than others. First of all, in ****, **% of French people were sensitive to sustainable tourism, i.e. **.* million people. The main characteristics of this category are as follows:

**% live in households without children; **% are over **, which seems paradoxical ...


3.1 Multiple, protean players: tourism industry organizations

Sustainable tourism is a market driven by many different players, as mentioned in the introduction. These include travel agencies, tour operators, hotels, campsites , etc. The main players , however, remain travel agencies and tour operators, which we present as follows:

Travel agencies

Many travel agencies have embraced the principle of sustainable tourism, ...

3.2 Associations and the public sector

The associations

Numerous associations are committed to making the transition from the current tourism model to sustainable tourism. Among the most important are

Acteurs du Tourisme Durable Agir pour un Tourisme Responsable Global Sustainable Tourism Council Association pour le Tourisme Equitable et Solidaire (***)

These are the most generalist associations, aiming to ...

3.3 Sustainable tourism value chain

Finally, there are investors , whose decisions naturally influence the dynamics of all markets, local players such as town halls and tourist offices, and of course tourists. The following diagram illustrates the relationships between the players in this market:

The arrows describe the influence and commercial relationships between the various players. Their ...


4.1 Sustainable tourism typology

Climate Consulting by Selectra] distinguishes four forms of sustainable tourism:

responsible tourism, "minimizing the impact of travel on the environment and local culture"; and ethical tourism, which "includes a range of tourism activities based on fair trade principles"; slow tourism, "taking the time to discover travel destinations at your own pace, ...

4.2 Modalities of the sustainable tourism offer

As the players in sustainable tourism are many and varied, so are the services they offer. Indeed, tourism is an industry encompassing many fields. The same applies to sustainable tourism. To begin with, it is possible to distinguish the concrete practices and gestures proposed within the framework of sustainable tourism [***]:

having ...

4.3 Examples of travel packages

The following table lists sustainable travel offers and their prices, to give you an idea of the budget involved:

Inflation is not sparing the tourism sector in general. The travel sector is said to have seen a **% rise in prices since ****. Another trend in the tourism market concerns the duration of ...


5.1 General regulations

There is a World Charter for Sustainable Tourism. This was created at the World Conference on Sustainable Tourism in Lanzarote (***), drawn up in **** by the European Federation of Protected Areas. The latter has three objectives:

Toincrease interest in and support for protected areas as a fundamental part of our heritage, to ...

5.2 Labels

In order to guarantee the commitments of the various players involved, associations are setting up labels. These also serve to guide tourists as they plan their vacations.

One such label is ATR (***). It is based on three pillars: transparency, partnership and consistency, broken down into ** criteria. It is aimed at all ...


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The performing arts market - France

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Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.

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