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MARKET SUMMARY

1.1 Presentation and definition of the serious games market

The serious game is" is software that combines a serious intention, of an educational, informative, communicational, marketing, ideological or training nature, with playful elements from video games "as defined in Julian Alvarez and Olivier Rampnoux

According to the the Ministry of National Education the serious game is a "training, communication and simulation tool that is a useful extension of video games for professionals" .

There are 4 main applications of the serious games are present in the world ( Allied Market Research ) :

  • Training simulations which is the first global application segment;
  • Advertising the second largest application segment in the world;
  • The research and the planning internal to the company;
  • The human resources to integrate serious games into recruitment processes .

Recently, PwC launched a serious game called "GameChangers" in May 2019 to give a new boost to its appeal among young graduates and thus find the best talent

Using a Serious game is also a way to infuse a new, younger image based on playful, digital solutions that rewards soft skills, as noted exclusiverh.com

This is one of the many examples that reflect the appeal and growth of the serious game, which is becoming more and more popular with a wide variety of players and fields.

The serious games market in the world is growing exponentially.

This tool was created in the United States in 2002 and has since been increasingly successful in most developed countries. Global growth forecasts between 2018 and 2023 are impressive according to Meetari with a a 5-fold increase in the market expected by 2023 to €17 billion

According to the Allied Market Research which provides less optimistic market forecasts that Meetari has 9.1 billion dollars by 2023 the region of the world that will experience the greatest growth in the serious games market by 2023 will be the south America, Africa and Middle East region with an average annual growth rate of 23.9%.

The main factors driving the growth of the global market are the increased need for user involvement in all companies, the growth in the use of mobile educational games and the improvement of learning outcomes.

 

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

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Reviews (5)

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by E Lemarois

Quite complete but lacks data on the categories of game buyers (age, gender, socio-professional category...)


Businesscoot Response:

Hello Etienne, Thank you for your feedback on our study. We are planning to update it taking into account your remarks, we will keep you informed as soon as it is available.

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


Businesscoot Response:

Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The performing arts market - France

Publicado en 30/12/2021 by Manuel Garry

The study is well structured and covers all aspects in a comprehensive manner. However, it is more like an aggregation of the main elements of a few studies than a real analysis of the sector (4 to 5 sources represent 90% of the study). The study is not aimed at connoisseurs but rather at people who are new to the sector, which makes the analysis a little expensive in relation to its contribution.


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Hello Manuel, Thank you for your feedback. It is precisely our positioning to make synthetic studies on targeted markets. We hope that it has been useful to you. :)

The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


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Hello, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)