The Serious Game Market | France - France

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The serious games market in France, although still poorly documented on a consolidated basis, can be estimated at €209 million in 2022, based on the worldwide average of 3.79% for the video game sector¹. This assumption of stability reflects a cyclical segment in line with consumer video games: after strong growth in 2020-2021, a slight erosion in 2022 and a new peak at 228 M€ in 2023, the market settles at 215 M€ in 2024. The rise of serious games is taking place against a backdrop in which professional training and skills development are top priorities fors for 77% of human resources managers, who are looking above all toimprove existing skills(77%),acquire new talent(63%) and promote internal mobility(47%). Despite the predominance of traditional formats (face-to-face: 90%, virtual classroom: 78%, scripted e-learning: 76%), playful and immersive approaches are gaining ground: 28% of companies have already integrated serious games into their systems, while 34% are experimenting with social learning and 14% with virtual reality. In economic terms, the distribution of studios reflects the vitality of theindie sector(41% of titles), the strength of the casual and AA/hybrid segments(35%), and the AAA niche(2.3%). The financing of serious game projects depends largely onself-financing(23.97%) and public subsidies (CIJV: 14.88%, regional subsidies: 14.88%), supplemented by publishers, FAJV advances and bank credit. Diversification of sources, notably via participatory financing(2.48%) or European aid(1.65%), appears to be a growth lever to support innovation and accompany the rise of this high-potential market.