the leisure park market | France

1.1 Definition

The leisure park market corresponds to the

• amusement parks and theme parks
• water parks
• animal parks
• playgrounds covered or indoor for children

Thanks to its attractiveness and the tourist enthusiasm it generates, France is one of the major European destinations for the leisure park market despite the strong competition from neighbouring countries like Germany or Spain.

Competition is fierce in the national territory where there are international players, foreign or French, such as Disneyland, Asterix Park, Puy du Fou With a large number of parks in the region, the market's growth drivers are in the continuous investment in facilities already in place

Innovation is an example and many parks are betting on new technologies to renew their offer, such as virtual reality. Similarly, in order to enrich the consumer experience before, during and after his visit and thus stimulate their sales, many players are taking the digital field through the creation of mobile applications

It is also necessary to count on the increasing complexity of the offer and in particular the phenomenon of "resortisation" parks that offer accommodation offers, i.e. including more or less high-end accommodation, in order to extend the length of stay, but also ancillary services such as the increased presence of restaurants, car parks and shops

Because the market is facing a strong seasonality of its level of activity, the actors of leisure parks also address a professional customers who can occupy the premises to organize seminars or team building workshops, for example

In parallel with the large-scale amusement park segment, the indoor playgrounds are growing rapidly . Requiring much less initial investment, they are rapidly developing into franchises and offer activities such as bowling, karting, "laser games" or "escape games"