the market for the organisation of sporting events | France

1.1 Presentation and definition of the sports events market in France

A sports event can be defined as a sporting performance event organised in a specific place, limited in time, publicised in the media and involving different types of spin-offs, in particular in terms of marketing of advertising of rights television and economic benefits to the country ( O. Bessy, A. Suchet, 2015) . The aim is to create, around a sport, the widest possible media coverage and the greatest possible economic spin-offs

Little affected by the economic crises, the world sports market is characterized by a both rapid and cyclical growth, based on the organization of major media events. These events represent real economic and sometimes even geopolitical stakes for the organising countries. Hosting major sports events is indeed an opportunity to showcasing the country, not just in sports but also tourist, cultural and economic, with the increased contribution to job creation (mostly temporary) and the collection of significant tax revenues

Over the period 2017-2021, the the compound annual growth rate (CAGR) of the market is estimated to be 3.58% based on Technavio .

In France, the market is relatively buoyant, driven by the organization of recurring events such as Roland Garros or the Paris marathon and the more exceptional organisation of events such as the Euro Football Championship in 2016 and the 2024 Olympic Games in Paris .

The market is also structured around some major players in the organization (ASO, TV Sport Events, OC Sport), the sponsoring events (e.g. BNP's commitment to tennis) and the often decisive public authorities to enable the holding of an event (organization and financial support).

As is the case worldwide, market growth is also being driven by the digitalisation boom The new programme will focus on the development of new sports and disciplines, already popular, and on new practices such as e-sport . The digital broadcasting segment is of increasing interest to the GAFA The company is in direct competition with the traditional market players.