The entertainment ticketing market - France

The entertainment ticketing sector encompasses the distribution of tickets for entertainment events such as sports, musicals, theater and others. The INSEE (Institut national de la statistique et des études économiques) activity number for ticket distribution is 7990Z. The entertainment ticketing market can be broken down into two distribution channels: physical outlets and online. Online sales dominate, but some players are nevertheless present in both channels. Online ticketing is currently experiencing the strongest growth, with a projected CAGR of 4.8% per year until 2025. Both worldwide and in France, the market is relatively concentrated. Nevertheless, the increasing dematerialization of tickets and the move towards online ticketing continue to change the way tickets are distributed. In particular, the emergence of online platforms to manage the flow of ticket purchases and sales has been particularly strong. Indeed, the major distribution companies have their own systems, and also offer show organizers the possibility of providing integrated solutions. Digitization plays a huge role in this industry. For example, smartphones have made it possible to reach different audiences, such as tourists, with applications like geolocation. Digitization is also improving the experience of mobile applications and increasing consumer accessibility, and therefore the revenues generated for market players. Finally, the industry continues to face headwinds as it attempts to combat the black market in ticket distribution. In France, the black market accounts for between 10% and 25% of all sales. Nevertheless, regulatory authorities are actively combating this parallel economy.