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MARKET OVERVIEW

1.1 Definition and scope of the study

Film production refers to the implementation of film projects through budget management and the search for financial and technical means. Film producers thus ensure the production of cinematographic works which they then sell to distributors.

A distinction is made between film production and audiovisual production.

  • A film is defined as a work "that has obtained an exploitation visa in France or a foreign work that has been commercially exploited in its country of origin". [CSA]
  • An audiovisual work is a programme "not falling within one of the following genres: long-term cinematographic works; newspapers and news programmes; variety programmes; games; non-fiction programmes, mostly made on set; sports broadcasts; commercials; teleshopping; self-promotion; teletext services" [CSA].

More simply, cinematographic works are characterized by their purpose which is to be shown in cinemas. However, the worldwide success of video-on-demand platforms such as Netflix is now challenging the definition of film production, as it is fuelling a transformation in the way audiovisual content is consumed and produced, namely delinearization. The eviction of Netflix from the Cannes Film Festival in 2019, due to its refusal to release its films in cinemas, is a case in point.

However, this delinearization represents a huge opportunity, as shown by the coronavirus epidemic, during which the film industry was able to adapt by offering films released at the beginning of the year on VOD.

The global market continues to be booming, particularly with the development of the Chinese market, which now competes with Hollywood. According to Comscore, world cinema generated $42.5 billion in 2019, a historic record for box office.

The turnover of film producers for French cinema has fallen by 8% in 2019, but this drop must be put into perspective as it is mainly linked to the difficulties encountered by Europacorp, which usually represented half of international film sales. France thus remains the leading market in Europe and the market share of French films in cinemas is increasing (+1%). It now accounts for 40% of total seats sold in 2019.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti