The music streaming market - France

The global music streaming market has witnessed remarkable growth, with annual revenues increasing by an average of 887% in 2020, and a specific surge of 20% in 2020, indicative of the market's resilience even during the health crisis. In France, streaming followed a similar trajectory, averaging 45% growth annually in 2020. Dominated by Deezer and Spotify, the French market also sees competition from GAFAs such as Apple Music, YouTube Music, and Amazon Music. In 2020, approximately two-thirds of French consumers listened to music regularly, with 88% among 16-24 year-olds, reflecting a strong penetration of streaming services among younger demographics. The market is also experiencing tension over artist remuneration, with no current regulations addressing this issue. Despite the success and consumer shift towards streaming, controversies surrounding fair pay for artists suggest potential regulatory changes ahead.

Streaming Resonance: Analyzing the Vibrant Demand for Music in the Digital Era

In recent years, the music streaming market in the concerned country has experienced a robust expansion, speaking directly to the evolving consumer habits towards digital consumption. Observing the period in 2020, the music streaming revenue has soared remarkably, with an average growth rate approaching a staggering 900% annually.

This momentum continued unabated in 2020, with a notable 20% increase in market growth, illustrating a sustained appetite for online music services. Evidence of this strong demand is crystal clear within the streaming landscape. Statistics show that over two-thirds of the population in the country held a passion for music or engaged in regular listening – a figure that soars to nearly 90% amongst the younger demographic of 16-24-year-olds. On average, individuals spent between 12 and 14 hours per week tuned into their favorite tracks, with relaxation, household chores, and public transportation cited as notable contexts for music consumption.

Breaking down the preferred musical genres, French chanson, international pop/rock, and urban music emerged as the favorites, with urban music dominating among the youth. These trends point to an eclectic mix of tastes that streaming platforms cater to, fulfilling the demand for a variety of musical experiences. Notably, both French and global markets reflected a penchant for local artists, with homegrown talent dominating national charts and international sensations like BTS leading worldwide album listens. Despite a digital pivot, an interesting counter-trend is the resurgence of vinyl, which enjoys a robust sales figure, indicating a more textured marketplace where digital streaming coexists with traditional formats.

The streaming platforms' user base is expansive, reaching nearly 20 million users, indicating a sharp 33% increase when compared to the previous year. This includes both premium subscriptions, the primary driver of revenue, and ad-supported freemium models, adding layers to the overall structure of streaming demand. It is noteworthy to observe that premium subscriptions skyrocketed, with a compound annual growth rate of approximately 30% in 2020.

While the streaming market dazzles with promise and growth, controversies surrounding artists' remuneration simmer in the background, perhaps signaling the need for an eventual shift towards more equitable distribution models in future regulatory landscapes. However, despite these growing pains, the demand for music streaming in the digital age remains not just alive, but vibrantly flourishing.

The Heavyweights of the Music Streaming Arena

In the dynamic world of music streaming, several key players have established their dominance, each with unique features and strategic partnerships that appeal to a wide range of audiences. Among these, two homegrown giants, Deezer and Spotify, have carved out their territories, setting the stage for what can be described as the battle for auditory supremacy.

• Deezer, a French-origin service, stands out with its robust partnership with telecom giant Orange. This strategic alliance has propelled Deezer into a comfortable position, offering Orange Deezer subscribers attractive packages and benefits. Deezer's commitment to high-fidelity sound, through its Deezer HiFi offer, distinguishes it from many competitors, catering to audiophiles seeking a premium listening experience.
• Spotify, on the other hand, is synonymous with music streaming for many. It's the platform that redefined the music listening experience with its early adoption of the 'freemium' model, blending ad-supported accessibility with premium subscriptions. Spotify's expansion into podcasting further differentiates it, offering exclusive content and creating a diverse audio ecosystem for its users.

As the digital landscape evolves, we also see the influence of tech titans, collectively known as the GAFAs (Google, Apple, Facebook, and Amazon), each making significant inroads into the music streaming market.

• Apple Music leans into its ecosystem, providing seamless integration across Apple devices, while **Youtube Music**, under Google's umbrella, leverages the video platform's massive music video collection and user base.
• Amazon Music adds value to Prime subscriptions and has also made a splash with its quality-focused streaming options.

These platforms have not just changed how we access music but are redefining the entire music industry. They find themselves at the center of debates surrounding artist remuneration and regulatory needs, shaping the future of entertainment consumption. Their positioning in the market reflects a blend of innovation, strategic partnerships, and a deep understanding of the evolving demands of music listeners globally. As they continue to vie for dominance, it is clear that their impact will resonate far beyond just the notes and chords of the songs they stream.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 06/07/2023

Summary and extracts

List of charts

• Chiffre d'affaires de l'industrie musicale enregistrée totale et du streaming musical
• Répartition du chiffre d'affaires de l'industrie de la musique
• Chiffre d'affaires du streaming par régions du monde
• Places to listen to music
• Main genres listened to
• Contribution of digital platforms to the turnover of the three majors
• Development of the structure of the streaming turnover
• Number of audio streaming users
• Music listening modes used
• Share of devices in music listening time
• Les modes de découverte des nouveautés musicales et des artistes
• Evolution of the number of streams
• Generations of streamers
• The advantages of audio streaming
• Types of playlists listened to by audio streamers
• Breakdown of music industry sales
• Turnover of the recorded music industry and the music streaming industry
• Répartition du chiffre d'affaires du streaming
• Market share of audio streaming platforms
• Market share of subscribers to music streaming platforms
• Les services de streaming musical les plus populaires en France