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MARKET SUMMARY

1.1 Presentation and definition of the online advertising market

According to emarketing.fr , online advertising, or digital advertising, or online advertising includes all advertising communication actions carried out on the Internet

There are two main types of actions

  • display advertising, which consists in inserting messages, banners, buttons, advertising communication videos for an advertiser on websites,
  • search advertising, which works with hyperlinks leading to an advertiser's website, offered to the Internet user when a request is made via a search engine

Online advertising purchases were made in different ways:

- through a classic contract specific to a communication operation, between advertiser and advertising network for example

- through auctions, say" real time bidding or RTB . This method has been in existence since 2000 But lately, it has been programmatic purchasing, a derivative that allows more complex mechanics to develop

The online advertising market has never performed as well in France as it does today, but it is now threatened by the popularity of advertising blockers since the use of blocking software has been constantly increasing since the creation of AdBlock Plus, for example

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Reviews (2)

The robotics market - France

Publicado en 01/08/2022 by Clement Girard

It covers the market and cites very interesting sources The study is well up to date with the information that can be found It is a precious time saver

The accounting software market - France

Publicado en 13/01/2022 by Claire Doin - Marque Prégérée

We can clearly see the importance that SaaS is taking on this rather traditional accounting sector. Are Fintechs disrupting the market?


Businesscoot Response:

"Hello Claire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market. We plan to update this study, so we'll keep you posted as soon as it becomes available. :)"