The smartphone market - France

The smartphone market analysis indicates several key trends shaping the industry as of 2020. Despite a global decline in growth, driven by consumers opting for higher-quality phones with longer lifespans and the scarcity of low-cost alternatives for basic phone users, the market saw a rebound in Q3 2019, mainly attributed to increased demands in emerging markets and unexpected demand in Europe. Market share is concentrated among major players like Samsung, Huawei, Apple, Xiaomi, and OPPO, with Samsung and Apple combined holding a 66% share in France, while challengers like Xiaomi are gaining traction with competitive pricing and unique features. The market is transitioning from hardware innovation to an emphasis on applications and services, with the pending widespread rollout of 5G expected to drive future growth, especially in emerging economies projected to see a CAGR of 13.6% from 2018-2023. The European smartphone market demonstrates volatility, with Western Europe seeing a slight revenue increase from $52.9 billion in 2015 to $56 billion in 2017. French consumers exhibit a growing preference for reconditioned smartphones, with brand recognition playing a significant role in purchase decisions. Regulatory measures, especially in France, remain stringent with specific absorption rate standards to protect consumers from electromagnetic emissions. In summary, while the global smartphone market faces challenges in developed regions, expansion in emerging markets, the advent of 5G, and evolving consumer preferences indicate dynamic shifts in the industry's future..Title: Trends and Characteristics of the French Smartphone Market Smartphones have become an irreplaceable part of our lives, offering far beyond the basic call and message functionalities. With a penetration rate of roughly 75% in 2018, France is not an exception to this global trend. The market, however, has been experiencing some shifts. A striking trend in the French market is the decreased growth in smartphone shipments, which reported a decline of about 7.49% in 2019, reaching around 22 million units. Contributing to this decline is the market's maturity and consumers' increasing preference for high-quality smartphones that they retain for longer periods, reducing the replacement rate. Another notable aspect of the market is the consumers' preference for brands. French consumers not only consider the brand important when selecting a smartphone, but over half of these consumers find brand to be a deciding factor in their purchase decision. Despite the trend towards higher-priced, high-quality smartphones, there is also a growing interest in reconditioned smartphones. Nearly half of the consumers in France would consider buying a reconditioned device, as reflected in surveys. Demographically, the younger population aged between 18 and 24 shows the highest smartphone penetration rate, approximately 98%, highlighting this demographic's significant role in the market. Smartphone ownership among individuals aged 50 and above saw a substantial increase from around 22% in 2015 to over 50% in 2018. This demonstrates the expanding reach of smart devices across all age groups. The smartphone market in France is also defined by its predominating players, Samsung and Apple, which together accounted for around two-thirds of the market share in 2019. These brands not only dominate sales but also heavily influence the models preferred by consumers. It's worth noting that the emerging brands of Chinese origin, such as Huawei and Xiaomi, are asserting themselves strongly in the market, with Huawei holding a significant portion of the European market share and Xiaomi gaining popularity since its entry into the French market in May 2018. Furthermore, Android is the most widely used operating system, occupying around 72% of the market, with Apple's iOS trailing behind. This duopoly leaves little room for other operating systems. When considering product features, Huawei and Xiaomi top the rankings for camera, video, and zoom capabilities, whereas Motorola leads in battery life, indicating consumers' diverse interests. In terms of pricing, the average consumer paid approximately €380 for a smartphone, showing that while the market may be slowing down in growth, the devices themselves.### Portraits of Market Titans and Emerging Contenders in the Smartphone Arena In the dynamic field of mobile technology, several key players have stood the test of time and continue to shape the trajectory of the industry. These stalwarts are none other than Samsung, Apple, and Huawei, each wielding influence and retaining significant market control through innovation, branding, and global reach. They represent the "Goliaths" in the smartphone market, leading the charge in defining consumer expectations and driving technological advancements. **Samsung** has long been a pioneer in the smartphone market, consistently pushing the boundaries of what mobile devices can do. Known for its diverse range of products catering to almost every segment of the population, Samsung has earned itself a reputation for versatility and innovation. For every budget and need, there seems to be a Samsung device, entrenching its place deeply within the consumer consciousness. **Apple**, the brand synonymous with iconic design and a rich ecosystem, continues to generate a loyal customer base willing to invest in the latest iteration of the iPhone. Apple's strength lies in its unified software environment, top-notch security, and a premium line-up of products that showcase meticulous attention to detail and an ever-evolving iOS that keeps users hooked. **Huawei** has emerged as a powerhouse, especially in Asia and Europe, despite facing challenges in the US market. They've won hearts with their competitive pricing, impressive camera technology, and feature-rich devices. Huawei's growth trajectory has been exemplary, carving out a significant share of the market even against the backdrop of stiff competition and regulatory challenges. Contrasting the industry juggernauts, companies like **Sony** and **Nokia** are the "Davids" of the smartphone market. Once leaders in their respective eras, these brands have been repositioning themselves to reclaim lost ground. **Sony** remains a familiar face, albeit with a niche market. With a legacy originating in quality electronics, Sony's smartphones often fly under the radar, focusing on delivering high-fidelity audio experiences and leveraging their expertise in camera and display technology. Sony's devices cater to specific segments of the market, offering refinement and performance backed by years of engineering excellence. **Nokia** is a brand that resonates with a history of durability and reliability in mobile phones. After a strategic pivot, Nokia-branded smartphones, now manufactured by HMD Global, have seen a resurgence with a focus on clean software through Android One and a commitment to timely updates – all while paying homage to the brand's legacy through a renewed emphasis on build quality. Finally

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 01/09/2023

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Summary and extracts

List of charts

• Total des ventes de smartphones en volume
• Part de la population possédant un smartphone par pays
• Chiffre d'affaires de la vente de smartphones
• Envois totaux de smartphones
• Part de consommateurs possédant un smartphone selon leur catégorie d'âge
• Part de propriétaires de smartphones
• Part de produits reconditionnés selon le type de produit
• Répartition des consommateurs prêts à acheter un téléphone reconditionné par catégorie d'âge
• Où seriez-vous prêt à acheter un téléphone reconditionné ?
• Principales marques par part de marché
• Modèles les plus populaires en part de marché
• Systèmes d'exploitation les plus utilisés
• Principaux acteurs du trafic Internet
• Comparaison de coûts

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