Summary of our market study

The French smartphone market is estimated at 6.7 billion euros in 2020, for 16 million devices

The global smartphone market is estimated at 1.5 billion devices sold by 2023. Demand in emerging economies is driving global growth in the sector.

Despite an overall decline in growth, due to consumers opting for higher-quality phones with a longer lifespan and the scarcity of low-cost alternatives for basic phone users.

The market is concentrated between major players such as Samsung, Huawei, Apple, Xiaomi and OPPO, Honor.

After technological innovations, the market is turning to applications and services, with the widespread deployment of 5G

brand plays a decisive role in purchasing decisions.

Regulatory measures, particularly in France, remain strict with specific absorption rate standards to protect consumers from electromagnetic emissions.

Specific features of the French smartphone market

Smartphones have become an irreplaceable part of our lives.

The market's evolution is not linear, for example, dropping by 8% in 2019 to 22 million units.

Buyers prefer high-quality smartphones, which they try to keep for longer, thus reducing the replacement rate.

More than half of buyers consider brand to be a decisive factor in their purchasing decision.

The refurbished smartphone market is booming. Nearly half of French consumers would consider buying a refurbished device.

Among young people aged 18 to 24, the smartphone penetration rate is around 98%. Among people over 50, this rate has risen from 22% in 2015 to over 60%.

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Summary and extracts

1 Market summary

1.1 Market definition and scope of the study

Smart phones are mobile devices with advanced software similar to a computer. Smart phones offer a wide range of services which go beyond messaging and calling; for example, a smart phone can run applications, send e-mails, and connect to the web.

The first smartphone was invented by IBM in 1992 and made available in 1994. Fast forward to 2019, and 2.71 billion people in the world are smartphone owners. [Leftronic] Moreover, according to a survey by Crédoc 82% of the French population uses their smartphone every day, up 3% since 2017.

List of charts presented in this market study

  • Total des ventes de smartphones en volume
  • Part de la population possédant un smartphone par pays
  • Chiffre d'affaires de la vente de smartphones
  • Envois totaux de smartphones
  • Part de consommateurs possédant un smartphone selon leur catégorie d'âge
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Latest news

Xiaomi prepares its grand entrance into the automotive world - 22/11/2023
  • Xiaomi will launch its first electric vehicle model early next year.
  • The vehicle will be a five-seat sedan.
  • The car, dubbed "SU7", will be powered by batteries from CATL or BYD. Xiaomi has partnered with several manufacturers, including BAIC.
  • The vehicle could be manufactured in a new Xiaomi factory on the outskirts of Beijing, which would have an initial annual production capacity of 150,000 units.
  • Huawei, seeking to diversify its activities, has also entered the automotive sector.
Samsung launches a real-time translation tool on a future smartphone - 13/11/2023
  • Technology giant Samsung Electronics plans to roll out an artificial intelligence-based real-time translation tool for a new smartphone in 2024.
  • The feature will be available on the next Samsung Galaxy, due for release in early 2024.
  • The translation process will take at least three to four seconds, during which the AI will understand the original content, translate it into another language and verbalize it to the listener.
  • Samsung is also developing its own generative AI model called Samsung Gauss, capable of producing language, code and images.
  • Samsung Gauss will be integrated into a wide range of Samsung products in the near future, although specific details have not been provided.
  • Samsung is the world's biggest smartphone producer, accounting for a fifth of total market sales between July and September, ahead of Apple (16%), according to specialist Counterpoint.
Crosscall's shockproof smartphones gain momentum abroad - 03/11/2023
  • The digitization of mission-critical communications is about to explode worldwide
  • Crosscall intends to take advantage of this to deploy its ruggedized smartphones in countries anticipating the massive migration of public safety telecoms tools to high-speed broadband.bit like France's Radio du Futur network, scheduled to go live in 2024, Spain's Sirdee, the UK's ESN and Saudi Arabia's sovereign mobile defense network
  • Crosscall has won several major tenders, including one from the SNCF and the French Ministry of the Interior to equip 300,000 police officers and gendarmes.
  • Crosscall's sales in 2022 amounted to 134 million euros.
  • Crosscall employs 187 people.
  • Crosscall devotes 20 million euros a year to its research department, which employs around 60 people.
  • The BtoG and BtoB markets currently account for two-thirds of Crosscall sales.
  • Crosscall hopes to sell 500,000 units of its new range of consumer smartphones, in addition to the 4 million already sold
  • Crosscall is aiming to double its sales by 2027, half of which will be generated internationally.
Samsung mobile details its foldable ambitions - 27/07/2023
  • Samsung sold around 10 million foldable smartphone models in 2022.
  • The head of Samsung hopes to pass the 30 million mark in foldable device sales in 2023.
  • Samsung is aiming for total sales of 100 million foldable devices in the next few years, which would represent almost 10% of total smartphone sales worldwide.
  • The market for foldable smartphones is growing by 64% year-on-year.
  • Samsung has a market share of almost 70% in the foldable smartphone sector.
Xiaomi: 18.9% drop in sales - 24/05/2023
  • Telephony market decline in China in Q1 2023: 11% (according to Canalys)
For Samsung, the global recession in electronics has already begun - 22/01/2023
  • The world's largest producer of memory chips, smartphones and flat screens

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Samsung Electronics France
Apple TV
Huawei Technologies France
Sony
Pixmania
Crosscall
SPC
Xiaomi
Nokia
Indexia Group - ex SFAM
Oppo
Honor

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