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Digital

Technology

The smartphone market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

Smart phones are mobile devices with advanced software similar to a computer. Smart phones offer a wide range of services which go beyond messaging and calling; for example, a smart phone can run applications, send e-mails, and connect to the web. The first smartphone was invented by IBM in 1992 and made available in 1994. Fast forward to 2019, and 2.71 billion people in the world are smartphone owners. [Leftronic] Moreover, according to a survey by Crédoc 82% of the French population uses their smartphone every day, up 3% since 2017.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market summary
- 1.1 Market definition and scope of the study
- 1.2 The Global Market's Rapid Growth
- 1.3 The European Smartphone Market
- 1.4 France National Market
2. Demand analysis
- 2.1 Profile Analysis: The French Consumer
3. Market structure
- 3.1 The Smartphone Value Chain
- 3.2 Sales Dominated by Two Brands in 2019
4. Analysis of the offer
- 4.1 Product Features and Comparison
- 4.2 Prices - Smartphone Comparison
- 4.3 Price Breakdown – A Comparison
- 4.4 Supply Trends
- 4.5 Summary of Market Determinants
5. Rules and regulations
- 5.1 Overview of current Regulation