The sport mobile applications market - France

Sports apps can be defined as downloadable applications for smartphones, which enable users to measure their sports activities and performance, or to set goals for themselves via in-app programs. They can be used either on their own, by keeping the smartphone with you during exercise, or with a connected wristband that records the expected data, such as the Fitbit wristband. The sports app market is at the crossroads of the e-health market, i.e. all the technological innovations that help people stay in shape or assist healthcare professionals in their work, and the sports market. The market is relatively young, having only emerged with the true emergence of the first smartphones - less than a decade ago - but it has established itself as a particularly effective tool for sports enthusiasts. Whereas many applications developed independently, the market has now been penetrated by major sports equipment manufacturers, such as Nike with Nike+ Run Club.