The online sports coaching market


1.1 Introduction

Coaching consists of a personalised support to help the client achieve a goal . There are coaches in different fields such as personal, professional and sports development. In the latter case, the coach generally practices in sports hall or at home whether he is an employee or self-employed. The latest evolution of the profession is that of online coaching. This type of coaching can take many forms:

  • Remote coaching platforms or applications;
  • Platforms or applications for connecting coaches with their clients;
  • Digital communities based on a sporting practice where members advise and train each other

While the sports coaching market is currently difficult to estimate globally (sports coaching networks are generally local or national), it can be noted that the market is concentrated in the richest regions of the world, namely Western Europe, North America and Oceania. It is also in these regions that the link between health and the practice of a sporting activity is more aware of the issue. The democratization of digital tools in these regions also facilitates the development of online coaching

Through the emergence of new coaching applications , from performance measurement technologies and to new modes of education to the practice of sport, the profession of sports coach is evolving by offering more personalized offers.



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