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Summary of our market study
The French fitness market reached 2.8 billion euros in 2023.
The global market is valued at over 91 billion dollars, and the European market at 28 billion euros .
The COVID-19 pandemic has accelerated the digitization of the coaching offer, with a growing emphasis on virtual sports coaching. This sub-segment includes various media such as videos, smartphone apps, live sessions on social media and digital platforms, with companies such as Freeletics and FizzUp leading the market.
Virtual sports coaching market trends in France
The French sports economy is valued at around 78 billion euros.
The French fitness market is growing at an estimated annual rate of 3%, reaching an estimated value of 2.8 billion euros. Nearly 58% of French people choose to practice "free" sports outside the traditional club setting.
Between 35% and 40% of the French population take part in fitness activities, defending the "sport-santé" ideology. This emerging ideology is particularly prevalent among people in their thirties, at a time in their lives when the importance of maintaining "health capital" is becoming increasingly apparent.
Every year, the French spend an average of 250 to 270 euros on sport.
Almost 57% of the population consider sport to be expensive, and are turning to affordable virtual coaching solutions.
As the digital space is enriched by a range of exercise apps and platforms, companies such as Freeletics and Strava are making their presence felt, auguring an imminent rise in the use of these digital tools for exercises ranging from performance tracking to personalized fitness regimes. Rates for online sessions can fluctuate, with an average price hovering around 45 to 50 euros per hour, depending on the sport, expertise and equipment required.
Virtual sports coaching is therefore on the cusp of significant innovation, underpinned by a confluence of digital penetration, a national penchant for virtual sports coaching, and a desire to improve people's quality of life.
Players in online sports coaching
TrainMe and ABC Sports Coaching have carved out a place for themselves in the virtual coaching segment as platforms for connecting customers and professionals. These companies are at the forefront, leveraging sophisticated algorithms to facilitate sessions perfectly tailored to the individual needs and goals of users seeking both fitness and skill development in a variety of sports.
FizzUp stands out for its comprehensive offering that combines the three elements of exercise programs, diet planning and mental well-being. The app not only guides users through personalized training programs, but also integrates nutritional advice and meditation practices to ensure an overall health transformation.
Freeletics has earned its place as the benchmark fitness app, thanks to advanced AI algorithms that create personalized training plans. The app promises a unique journey for each user, adapting to their progress and encouraging them to consistently commit to their personal fitness goals.
Basic Fit and Neoness, traditional fitness center chains, have expanded their offer to include digital coaching solutions. Complementing their indoor services, these establishments offer mobile apps that enable members to maintain their training regimen anywhere, anytime, enhancing the experience and value for the customer.
Leveraging the reach of platforms such as YouTube and Instagram, fitness influencers such as Sissy Mua and Tibo InShape provide accessible workout content to the masses.
Decathlon has launched its own coaching app, Decathlon Coach, which offers a range of training resources to help users stay motivated and track their performance.
Superprof has positioned itself as a marketplace for various subjects, including sports coaching, where independent coaches can offer personalized live training sessions online.
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Summary and extracts
1 Market overview
1.1 Introduction
Coaching consists of personalised support aimed at helping the client achieve a goal . There are coaches in different fields such as personal and professional development or sport. In the latter case, the coach usually works in the following areas fitness room or home-based whether he is an employee or self-employed.
Thus, it can be said that virtual sports coaching is a sub-segment of the sports coaching market. This sub-segment encompasses several media: video, smartphone applications, live on social networks, digital networking platforms, etc
The European sports coaching market is booming with a growth of 3% in 2019 . Markets in this region of the world, as well as in North America and Oceania, are the most important because of relatively high per capita income and greater awareness of the the link between health and the practice of a sport activity . The French market is also on a positive dynamic with a growth of 1% in 2019.
The purpose of this study is to focus on the sub-segment of online coaching. A more general Businesscoot study on the coaching market is also available.
The COVID crisis, combined with the emergence of online coaching platforms, has contributed to the acceleration of the digitalisation of the coaching offer. Following the emergence of new coaching applications of performance measurement technologies and new forms of education to the practice of sports, the profession of sports coach is becoming more digital and is evolving towards more personalised offers.
The main players on the market are the networking platforms such as TrainMe or ABC Sports Coaching distance coaching applications such as FizzUp or Freeletics or sports halls such as Basic Fit or Neoness .
List of charts presented in this market study
- Répartition du chiffre d'affaires du marché du fitness
- Estimation de l'évolution du marché des plateformes de coaching sportif
- Fitness market sales
- Évolution des lieux où les usagers font leur sport
- Attentes des Français en terme de développement technologique dans la pratique du sport
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Latest news
Adidas still going strong despite the Kanye West scandal. - 20/11/2023
- Adidas had a colossal stock of Yeezy sneakers, estimated at over a billion euros.
- Yeezy sneaker sales accounted for 7% of Adidas sales.
- Adidas organized two massive destocking operations, generating 400 million euros in the first online sale and almost the same amount in the second.
- Resale prices for Yeezy sneakers vary between 100 and 300 euros.
Vietnam: Nike and Adidas subcontractor lays off 6,000 workers - 13/05/2023
- Vietnamese footwear manufacturer produces for Nike and Adidas
- Vietnam is one of the world's largest exporters of textiles, footwear and furniture.
- 6000 permanent employees of PouYuen Vietnam will lose their jobs.
- PouYuen is Ho Chi Minh City's largest employer with almost 50,000 employees.
- The slowdown affected the footwear, clothing, construction and agri-food industries.
- More than 630,000 people lost their jobs or saw their working hours reduced in 2022, according to the Vietnamese Ministry of Labor.
TrainMe acquires La Pause Baskets to get more employees exercising - 13/02/2023
- TrainMe has acquired La Pause Baskets TrainMe claims 1,500 corporate customers (1,000 for TrainMe, 500 for La Pause Baskets)
- The national sport-health strategy promoted by the government aims to get 3 million more French people into sport by 2024, the year of the Olympic Games in Paris
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The online sports coaching market | France
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