The online sports coaching market - France

Coaching is a form of support designed to help a client achieve a goal. Coaches can be found in different fields, such as personal development, professional development or sport. In the latter case, the coach generally works in a gym or at home, whether salaried or self-employed. Online sports coaching is a segment of the more global sports coaching market. Customers use digital tools to program their training, monitor their workouts and measure the progress of their performance: video sites, mobile applications, platforms to put them in touch with a coach, videoconferencing lessons, etc. The sector is booming: the global market for sports coaching platforms could triple in size by 2031. While it's difficult to estimate the exact size of the French market, the increase in the number of companies belonging to the "coaching and sports teachers" segment within the sports sector, and the growth of the fitness market, which has picked up again following the Covid-19 crisis, are positive signs for online sports coaching. The democratization of technological tools in sports practice is another key factor in the sector's development: applications and connected objects are now part of the daily lives of many athletes, who are looking for better support and monitoring of their activity. The market is highly fragmented, with many different types of players involved: specialists who have developed dedicated tools, independent coaches present on platforms, influencers and videographers sharing their content online, etc. The big names in sport (equipment manufacturers, retail chains, gyms) are also present, as are tech companies. This abundant competition does not prevent new start-ups from trying their luck on the market. Each is trying to stand out from the crowd by focusing on differentiating elements: business models (free, freemium, subscription), content that goes beyond sport (health, lifestyle, cooking recipes, etc.), specific offers for businesses, etc.), specific offers for businesses, etc.