Coaching consists of personalised support aimed at helping the client achieve a goal . There are coaches in different fields such as personal and professional development or sport. In the latter case, the coach usually works in the following areas fitness room or home-based whether he is an employee or self-employed.
Thus, it can be said that virtual sports coaching is a sub-segment of the sports coaching market. This sub-segment encompasses several media: video, smartphone applications, live on social networks, digital networking platforms, etc
The European sports coaching market is booming with a growth of 3% in 2019 . Markets in this region of the world, as well as in North America and Oceania, are the most important because of relatively high per capita income and greater awareness of the the link between health and the practice of a sport activity . The French market is also on a positive dynamic with a growth of 1% in 2019.
The purpose of this study is to focus on the sub-segment of online coaching. A more general Businesscoot study on the coaching market is also available.
The COVID crisis, combined with the emergence of online coaching platforms, has contributed to the acceleration of the digitalisation of the coaching offer. Following the emergence of new coaching applications of performance measurement technologies and new forms of education to the practice of sports, the profession of sports coach is becoming more digital and is evolving towards more personalised offers.
The main players on the market are the networking platforms such as TrainMe or ABC Sports Coaching distance coaching applications such as FizzUp or Freeletics or sports halls such as Basic Fit or Neoness .
ANALYSIS OF THE OFFER
POSITIONING OF THE PLAYERS
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Publicado en 01/08/2022 by Clement Girard
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