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MARKET SUMMARY

1.1 Definition and scope of the study

Cloud computing is a service referring to the remote operation of the storage and/or computing power of computer servers. Cloud computing is characterized by its flexibility of use allowing both the most competent users to manage the server themselves, or to focus exclusively on the development and operation of applications based on this server. These services can be provided either by shared servers (public domain) or by servers strictly dedicated to a customer (private cloud).

The main cloud computing services can be categorized according to the following three sub-segments:

  • SaaS (Software as a Service) ;

  • PaaS (Platform as a Service - Platform as a Service) ;

  • IaaS (Infrastructure as a Service - Infrastructure as a Service).

The rise of cloud computing is part of a movement of concentration and gathering of computer services and data to improve the efficiency of a company through cost reductions and automation.

The global cloud computing market, dominated by American, is exploding in growth. Recently, the market is driven by the dynamism of Paas and IaaS services. However, SaaS still accounts for the larger share within the industry.

The French market is more immature than its' European neighbours, but remains extremely dynamic. Similar to the global outlook, the SaaS offer dominates the French market (accounting for around 50% of sales), although growth in the PaaS and IaaS segments should quickly reach similar levels of usage and revenue generated.

Finally, in this study, global data and statistics is many times extrapolated onto France, since the domestic cloud computing market is very insignificant. Indeed, global giants in the likes of Google, Amazon and Microsoft lead this playing field, and thus their actions apply to any geographical market.

1.2 A booming global market

Cloud computing market value for businesses World, ****-****, in € billion

North America leads the way with regards to the largest market share for cloud computing; indeed, so far in **** the industry's turnover amounts to €** billion. This is remarkable considering the fact that in **** the equivalent value for the entire year was ...

1.3 Adoption rates in France relatively low, but growth it strong

According to Eurostat, the share of companies which buy cloud services over the internet in France increased from **% in **** to **% in ****. That is equal to a **% increase. Meanwhile, in a EU-** perspective this figure is actually lower than average; in **** **% of companies in the EU (***) scope had purchased such services. 

Below ...

DEMAND ANALYSIS

2.1 Demand for cloud services is dominated by IT industries

Penetration of cloud computing among enterprises France, ****, in % Source: ****

In ****, the wide majority of companies which used cloud computing services were IT companies in industries related to communication and repair. A significant chunk were also administrative companies. In essence, any firm which are able to bring down costs through automation benefit ...

2.2 Demand for cloud services varies depending on company size

The majority of companies which use cloud computing services are larger firms, and indeed there is a positive correlation between size and penetration rate of cloud services. In ****, **% of small companies (***) it was **%.

The explanation behind this is first of all accessibility. Many times, large companies have offices around the world, ...

2.3 Cloud service confidence relatively weak

Confidence among internet users, by service France, ****, in % Source: ****

Cloud computing as a service was still regarded as somewhat dubious among respondents in a survey from ****. Only **% trusted the service compared to for example **% in e-administration. This could be related to the fact that consumers use cloud computing services for personal ...

2.4 Type of cloud services in demand

Types of services subscribed to by companies paying for cloud computing EU and France, ****, in % Source: ****

Finally, in a study from ****, it was revealed that the French prioritises file storage as the number one service provided by cloud computing. **% of usage derived from this. E-mails (***) were also popular services. 

In relation ...

MARKET STRUCTURE

3.1 Typology of cloud computing activities

Cloud computing is still a recently sprung industry, thus the value chain is non-static and in constant change. Nevertheless, according to the "Cloud White Paper" the following main activities have emerged: [***]

Cloud Providers:  Company providing remote access to computing and/or storage resources, offering IaaS and/or SaaS services. Cloud Builders:  ...

3.2 Overview of who does what

Source: ****

3.3 Evolution and positioning of the actors

Segmentation Activity Growth (***) Players Cloud Infrastructure Services IaaS & PaaS  +**% Amazon, Google, Microsoft Hosted Private Cloud +**% IBM, Rackspace, NTT Other Cloud Services Enterprise SaaS +**% Microsfot, Adobe, Salesforce UCaaS +**% RingCentral, Mitel, *** Infrastructure and Hardware Software Public Cloud +**% Dell EMC, Cisco, HPE Private Cloud +**% Dell EMC, HPE, Microsoft Hybrid Cloud SW +**% VMwre, BMC, Micro ...

3.4 AWS dominates market shares

Market share based on cloud infrastructure spending World, ****, in % Source: ****

The chart above depicts global market shares based on investment (***). Other companies account for over **%. 

This data can be extrapolated onto France as the leaders shown in this graph are present and leaders in all cloud computing markets. 

3.5 Case study: Amazon Web Services

Amazon Web Services (***) has over *,***,*** active users. The ten most notorious customers, based on monthly spend, include the following: 

Netflix: $** million Twitch: $** million LinkedIn: $** million Facebook: $** million Turner Broadcasting: $** million BBC: $* million Baidu: $* million ESPN: $* million Adobe: $* million Twitter: $* million

[***]

Netflix started using AWS in ****; today it is fully invested ...

ANALYSIS OF THE OFFER

4.1 B2C market overview

The consumer cloud offer is mainly composed of SaaS and storage solutions. Offers are generally free or use a "freemium" model: the offer is free up to a certain limit of use and then becomes payable. 

Overall, cloud market prices have decreased amid competition. For instance, Google reduced their prices by ...

4.2 B2B market analysis

For the B*B market, offers are more varied and complete, covering all categories of solutions including IaaS, PaaS and SaaS.

The differences between SaaS, IaaS, and PaaS are explained on the next page. Below is an overview of what services each subsegment provides. 

Text in cursive=managed by user

Text ...

4.3 The government's role in cloud computing

Digitalisation is a cornerstone to the government who are investing vast amounts in order to enhance this transition. For instance, since **** France has committed to a €** billion investment plan with the ultimate goal to provide the entire nation with high speed broadband by ****. [***] Another €*** million has been deployed for R&D ...

RULES AND REGULATIONS

5.1 A regulation that creates obstacles?

Indeed, according to BSA/The Software Alliance - an association of major software manufacturers such as Microsoft and Adobe- which recently published the **** edition of the ranking Global Cloud Computing Scorecard believes that the french legislation and policy are not adapted to the favourable development of cloud computing on its territory ...

COMPANIES

6.1 Segmentation

  • Microsoft Azure
  • Google Cloud
  • Amazon Web Services
  • Orange Business Services

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Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu L.

Associate Consultant

Mathieu L.

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Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

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Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

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Imane E.

EDHEC

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Vincent D.

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Market Research Analyst

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Market Research Analyst @Businesscoot

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Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

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Alexia V.

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Emil O.

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Anna O.

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Gabriel S.

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