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1 Market overview

1.1 Definition and scope of the study

Cloud storage is a form of computer data storage used either by private individuals or by companies, where data is stored in logical pools. This data is commonly referred to as "stored on the cloud". Cloud storage is a technology that enables data to be stored on internal or external servers.

Cloud storage should not be confused with cloud computing, which enables the remote use of an IT tool such as a computer.

There are two types of cloud storage: public and private. Public clouds use infrastructures shared between individuals or companies (data is stored on the same servers), while private clouds are specific to a single company (one server per company).

The global market is dynamic, and is expected to grow at a CAGR of 22.4% between 2024 and 2032. The cloud market is dominated by American companies Amazon, Microsoft and Google, which together will account for 66% of the global market by 2022.

The cloud storage market in France is also growing, with an expected 42% increase in market size between 2021 and 2025.

Cloud sovereignty is a major issue for the years to come. French cloud service providers are currently lagging behind the big American players, and are striving to develop competitive offerings to reduce this gap. They must also rise to the challenge of guaranteeing the protection of corporate and institutional data against surveillance under US law. Indeed, the adoption of American cloud storage services exposes companies to two laws: the Patriot Act and the Cloud Act.

1.2 The global cloud storage market

In ****, Fortune Business Insight estimated the global cloud storage market at $***.** billion. The size of the global market is expected to grow from $***.** billion in **** to $***.** billion by ****, at a CAGR of **.*%.

Evolution of global cloud storage market size World, ****-****, in billions of dollars Source: ****

Worldwide market share of major ...

1.3 Cloud storage in Europe

In Europe, Sweden and Finland top the list, with **% of companies in each country using cloud storage. The Netherlands and Denmark follow closely behind with an adoption rate of **%, demonstrating the strong presence of this technology in these Nordic countries.

Norway, Italy and Estonia also boast relatively high usage rates, all ...

1.4 The French market

In ****, the French market for Cloud solutions and services amounted to almost ** billion euros, with growth of **.*%.this positive trend is set to continue through to ****, with business forecast to reach ** billion euros (***). This expansion represents an increase of over ** billion euros over a four-year period, taking the sector's market share ...

2 Demand analysis

2.1 How the French perceive the cloud

The rapid evolution of digital technologies has profoundly transformed the way individuals and companies store and manage their data. In this context, cloud storage has become an essential component of IT infrastructure, offering flexible, scalable and remotely accessible storage solutions. It's interesting to focus on how the French perceive the cloud, ...

2.2 Cloud usage by French companies

Since its emergence in the mid-****s, the Cloud market has evolved considerably, offering today a varied and dynamic landscape with the presence of numerous national and international players. Alongside the major American providers (***), several French companies have emerged, enriching the Cloud ecosystem. This diversification of supply reflects the growing demand ...

2.3 Corporate awareness of the ecological impact of IT

Moving to cloud computing not only offers companies cost and time savings, it also helps to reduce energy consumption and improve the sustainability of their IT infrastructure. Indeed, according to a WSP study of Microsoft Cloud, cloud-based business solutions are up to **% more energy efficient than traditional enterprise data centers. What's ...

3 Market structure

3.1 Cloud storage market value chain

A proposed value chain for the cloud storage market is shown below:

Infrastructure providers : They invest in the data centers, servers and network equipment needed to create a robust cloud storage infrastructure. Software developers : They design and develop the cloud storage management systems that enable users to store, organize and access ...

3.2 A highly concentrated market, in the hands of American giants

A market dominated by American giants:

The gap between American cloud giants and European cloud specialists continues to widen in France, according to a recent study by Markess by Exaegis. By ****, the three American giants - Amazon, Microsoft and Google, also known as the hyperscalers - will have captured **% of spending ...

3.3 Barriers to entry and key success factors

The cloud storage market presents certain barriers to entry, which can make it difficult for new players to enter. As a result, this market remains mainly in the hands of the giants, and it seems complicated for other players to gain a foothold in the years to come. Here is an ...

3.4 Cloud sovereignty, a major challenge for the years to come

The rapid evolution of the global digital landscape has placed the issue of data sovereignty at the heart of the concerns of companies and administrations, particularly in France and Europe. In ****, the CNIL's authorization for Microsoft to host French healthcare data, and EDF's decision to opt for AWS for part of ...

4 Offer analysis

4.1 Different types of data storage and hosting methods

The different types of data storage :

Data hosting options

According to the data in the chart above, businesses and government agencies primarily use private cloud solutions, accounting for **% of total adoption, followed by hybrid cloud at **%.

The public cloud, on the other hand, is less widely adopted, with only **% use by ...

4.2 The different features and functionalities offered by suppliers

Features and functions offered by suppliers

Cloud storage offers a variety of use cases in many fields. Here are just a few common examples:

Data backup and recovery: Users can back up their critical files and data in the cloud to protect them against hardware failure, disaster or accidental loss. If ...

4.3 The importance of a secure, reliable offering

In ****, ***,*** successful cyberattacks affecting businesses were recorded. Data protection is therefore a major concern for companies of all sizes, given the rise in cyberattacks and the financial consequences they entail. The average cost of a data breach can be very high, in excess of €* million, and the total cost of cybercrime ...

4.4 Pricing models and special offers

Several factors influence the cost of enterprise cloud storage:

Storage: Costs are generally expressed in terms of cost per gigabyte per month or price per terabyte per month or per year. Each cloud provider offers different levels of storage with varying costs, performance and levels of availability. Storage operations: API-based actions ...

5 Regulations

5.1 Regulations

Regulations in the cloud storage sector may vary by country and region. However, there are certain international regulations and standards that apply Trend Micro.

Laws and regulations:

General Data Protection Regulation (***): The RGPD is a European regulation that aims to strengthen and harmonize the protection of personal data of European Union ...

5.2 Le Data Act

En juin ****, le Conseil et le Parlement européen ont conclu un accord sur le projet de règlement européen sur les données, le "Data Act", répondant à l'enjeu du rééquilibrage de la concurrence sur le marché de l'informatique en nuage, actuellement dominé par trois acteurs majeurs. Ce ...

6 Positioning the players

6.1 Player segmentation

*For OVH, market share and sales are those generated in France, as the company is not yet highly internationalized.

Note: the various worldwide sales figures have been calculated on the basis of existing data on the market shares of the various companies and worldwide cloud storage sales.

  • Google Cloud
  • Amazon Web Services
  • Microsoft
  • IBM
  • Tencent
  • Oracle
  • SalesForce
  • OVH
  • Antemeta
  • Sewan
  • Data4 service
  • Qarnot Computing
  • Outscale (Dassault System)
  • Adista
  • Oordrive
  • Orange Business Services
  • Oxya
  • Snowflake Computing

List of charts presented in this market study

  • Worldwide market share of major cloud players
  • Share of global data stored in the cloud
  • The most popular storage services
  • Proportion of people who consider cloud storage to be their primary means of storing data
  • Trends in the size of the global cloud storage market
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Latest news

The five key axes of OVHcloud's strategic plan to 2026 - 20/01/2024
  • OVHcloud employs 2,900 people worldwide, including around 2,000 in France
  • 2023: sales of €897 million, with annual growth of 14%.
  • Public cloud accounts for 62% of sales
  • The public cloud market is estimated to be worth between 230 and 250 billion euros worldwide by 2023, compared with 16 to 19 billion euros for the private cloud.)
  • Development of PaaS (Platform as a service), increasing their number from 10 to 40
  • Public cloud accounts for 18% of sales
  • by the end of 2023, there will be 32 data centers worldwide; by the end of 2024, the figure should rise to 45, including 22 in France.
  • OVHcloud is tackling edge computing, which involves processing data as close as possible to where it is generated.It plans to open 150 local zones
Data centers: Data4 strengthens its foothold in Essonne - 14/12/2023
  • Data4 has been based in Essonne for 17 years.
  • Its campus in Marcoussis (Essonne) comprises twenty data centers spread over 46,000 square meters.
  • The group is located on a 110-hectare site, 70 of which are classified as "protected forest".
  • within the next 5 years, Data4 plans to double the surface area of its park in the department to 100,000 m2.
Outscale, first company to obtain Anssi sovereign cloud certification - 13/12/2023
  • Outscale was founded in 2010 and employs around 130 people.
  • Outscale should end 2023 with sales of around 80 million euros.
  • Dassault Systèmes remains by far its biggest customer.
  • Outscale was awarded SecNumCloud 3.2 certification on December 11.
  • Thanks to the new qualification, Outscale is now open to business digital twin applications.
  • BNP Paribas uses Outscale's cloud to manage €12,000 billion in investment funds.
  • from June 2023, SecNumCloud certification will be mandatory for hosting sensitive data for a number of sectors, including government, healthcare, banking, insurance, vital operators and essential services companies.
AI training, diversification: the cultural revolution continues at Orange Business - 13/11/2023
  • Orange Business annual sales: 8 billion euros.
  • Number of employees concerned by the new training process: 5,000.
  • Annual growth rate of AI projects: 35%.
  • Proportion of sales generated by digital services: 44%.
OVHcloud withstands fierce competition from US giants | OVHcloud faces US competition - 25/10/2023
  • OVHcloud sales in 2023: 897 million euros.
  • Growth in 2023: 13.4%.
  • Company valuation: approx. 1.3 billion euros.
  • Share of revenues from cloud: 80%.
  • Growth in private cloud: 15.1%.
  • Growth in public cloud: 22.8%.
  • Share of sales generated outside France: 52% (of which 80% in Europe).
  • Number of servers operated by the company: over 450,000.
  • Number of data centers worldwide: 37
  • Number of customers: 1.6 million.
  • Investments in new data centers in India, Singapore, Sydney and Toronto
  • Global market share of cloud leader AWS according to Gartner: approx. 40%.
  • AWS revenues: around 22 billion in just three months.
  • AWS growth trend: from 27% in autumn 2022 to 12% in summer 2023.
Data4 raises 3.2 billion euros to quadruple its datacenter infrastructure - 21/10/2023
  • Raising of 2.2 billion euros, with the possibility of activating an option for up to a further 1 billion euros.
  • Investment plan of 5 billion euros by 2029, divided between France (2 billion euros), Italy (1 billion euros), Germany (1 billion euros), Spain (500 million euros) and Poland (500 million euros).
  • Existing data centers: 33 spread over five campuses: Marcoussis (20 data centers), Luxembourg (2 data centers), Milan (8 data centers), Madrid (2 data centers) and Warsaw (1 data center).
  • Investment plan to quadruple datacenter infrastructure capacity by 2029.
  • The aim is to add 500 MW of electrical power available to servers, on top of the current 133 MW, to reach 1 GW by 2030.
  • Annual growth: 30%.
  • 300 employees worldwide, including 200 in France.
  • Sales of around 200 million euros by 2022, with a target to quadruple in size to around 800 million euros by 2029.
  • New shareholder, Canadian investment fund Brookfield.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Google Cloud
Amazon Web Services
Data4 service
Qarnot Computing

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