Summary

The global cloud computing market has experienced significant growth since 2020, spurred by factors such as digital transformation, the adoption of 5G, AI, IoT, and big data consumption. Estimated at $483.98 billion in 2022, the market is projected to reach $1,554 billion by 2030, with a CAGR of 14.06% from 2023 to 2030. The pandemic acted as a catalyst for cloud adoption, accelerating digital transformation across industries, as reflected in the investment, such as Accenture's $3 billion into Cloud First. The Russian-Ukrainian conflict also impacted the market, leading to an increase in cybersecurity demand. In Italy, cloud market growth continued at a rate of about 20%, reaching a value of €5.51 billion in 2023, with significant investments in IaaS and PaaS reflecting trends towards AI and analytics integration. Global market leadership is held by Amazon AWS (32% market share in 2023), Microsoft Azure (23%), and Google Cloud (10% after Q1 2023). Regional trends show North America leading with over 35% market share, while the Asia-Pacific region is the fastest-growing due to the influence of China and India and the expansion by major providers.

Evolving Trends in Italian Cloud Computing Market

The Italian cloud computing market has shown impressive resilience and growth amidst the challenges posed by global economic and geopolitical events. In the year 2023, we have seen the market experience a healthy expansion rate of approximately 20 percent, with a valuation reaching between 5 and 6 billion euros. This growth trajectory is a testament to the robustness of the cloud transformation strategies undertaken by domestic companies, a movement that has taken a firmer position, given the context of "the cloud." One of the most significant growth dynamics within the cloud spending spectrum is the Public & Hybrid Cloud segment, which has seen an increase of 24 percent compared to the previous year, touching a spending mark of between 3.5 and 4 billion euros. This segment's notable upsurge is in large part due to infrastructure services (IaaS), which itself expanded by 29 percent to reach between 1.5 and 2 billion euros, showcasing its increasing importance equal to Software services (SaaS) – the traditionally dominant service type in the cloud market. As for end-use sectors, the banking, financial services, and insurance (BFSI) sector continues to maintain the largest share, having accounted for over 20 percent of the market in the preceding year. The banking sector's move to online services has augmented reliance on cloud services to store and manage customer data efficiently.

The cloud market's growth is driven by key factors such as the shift in work culture towards remote and hybrid models, sustainability goals, the use of artificial intelligence, and the rise of sovereign and industry-specific clouds. Further influencing demand is the multi-cloud strategy adoption that offers organizations greater flexibility and redundancy. FinOps has emerged as a new trend reflecting the industry's emphasis on optimizing cloud expenditure to strike a balance between cost, speed, and quality. This approach encourages cross-departmental collaboration, with a firm emphasis on making cloud-related financial decisions that align closely with business interests. From the geographical perspective, Google Search Queries indicate a homogenous interest in cloud computing across most Italian regions, with both Molise and Abruzzo showing particularly strong engagement. These regions appear to be driven by concerted regional efforts toward public service modernization and innovation, with local initiatives supporting cloud computing adoption. The cloud computing industry's landscape is vigorously shaped by the presence of leading global providers such as Amazon, Microsoft, and Google, which have captured substantial market shares. Italian companies, including Aruba S.p.A, CDLAN S.p.A, Netsons S.r.

Italy's Key Players in Cloud Computing Services

The Italian cloud computing landscape is not only shaped by the influence of global giants but also bolstered by homegrown enterprises that have cemented their reputation in this technologically advanced field. Below is a glance at some of the main players in Italy's cloud computing market that significantly contribute to the industry's growth and innovation.

Aruba S.p.A. With its inception in 1994, Aruba has evolved into one of Italy's premier cloud service providers, dominating the market with an extensive portfolio that includes web hosting, email services, Certified Electronic Mail (PEC), and domain registration. Beyond these, Aruba offers a fortress of security solutions, such as SSL certificates and digital signatures. Renowned for its expansive data center capabilities, the company boasts a network of centers within Italy and beyond, distinguishing itself with an infrastructure that promises both resilience and cutting-edge performance.
CDLAN S.p.A. Situated in the heart of Milan, CDLAN S.p.A. carves its niche in telecommunications and IT solutions, with special emphasis on hosting, cloud computing, and connectivity. Committed to delivering services imbued with reliability and innovative technology, CDLAN is a go-to source for businesses in need of data centers, bespoke cloud solutions, and seamless connectivity, with a keen focus on the security and uninterrupted operation of the services they offer their clientele.
Netsons S.r.l. Emerging from the province of Pescara in Abruzzo, Netsons has been a competitive force in the hosting and cloud services domain since 2005. What sets Netsons apart is their dedication to exemplary customer service and an array of offerings that cater to diverse business sizes and needs. From shared hosting and dedicated servers to VPS hosting and domain registrations, Netsons crafts scalable solutions that can be tailored to meet the unique requirements of their customers.
Genesys Informatica S.r.l.: With a history stretching back three decades, Genesys Informatica is a testament to longevity and expertise in the IT sector. Hailing from Florence, this company has carved out a significant presence by providing robust hosting services and cloud solutions. The range of services they offer is comprehensive, offering solutions like shared hosting, dedicated servers, and cloud hosting tailored to fit a variety of business needs.

These key Italian players not only supplement the services provided by global leaders but also enrich the cloud computing ecosystem with local expertise, customized solutions, and a client-centric approach that helps maintain Italy's competitive edge in this ever-evolving.

The cloud computing market - Italy

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Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 20/12/2023

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Summary and extracts

1 Market Overview

1.1 Definition and presentation

To better understand the definition of "Cloud Computing," let's break down the term into:

-Cloud i.e., a technology that enables the use through remote servers of software and hardware reserves (such as, for example, data storage systems) whose service is given as a form of subscription

-Cloud Computing i.e., a business model in which a product is not purchased but the fact that it can be used remotely without physically disposing of it

There are several services that can be delivered in the Cloud but generally we refer to SaaS (Software as a Service), PaaS (Platform as a Service) and IaaS (Infrastructure as a Service).

As for the global market, according to a study conducted by Grand View Research, the global Cloud Computing market is expected to reach $1,554 billion by 2030, registering a CAGR of 14.06 percent from 2023 to 2030. Several factors are driving this growth: digital transformation in many sectors, the growing adoption of 5G, artificial intelligence, the Internet of Things (IoT), and the consumption of big data.

Compared to the Italian market, its value in 2021 increased by 16 percent from the previous year. The service that grew the most was PaaS (+31%), followed by Iaas (+23%) and finally SaaS (+13%). This remarkable growth is due to the fact that, thanks in part to the pandemic, in large Italian companies 44% of the application fleet is on the Cloud.

As for future trends within the industry, more and more companies are adapting their business models to this technology that makes many business practices cheaper and more efficient. In addition, many small and medium-sized Italian companies are focusing their attention on organizational change with the intention of incorporating Cloud Computing into their business logic.

2 Demand analysis

3 Market structure

4 Supply analysis

5 Regulations

6 Positioning of actors

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Aruba s.p.a

Cdlan s.p.a

Netsons s.r.l

Genesys Informatica s.r.l

Coretech s.r.l

Amazon Web Services

Microsoft Azure

Google Cloud

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