The website development market - Italy

The website development market includes website design and enhancement services. This includes a variety of professions, from creating the site itself to graphic design, improving the overall user experience, or database security. In 2021, more than 1.84 billion websites were identified worldwide, while the number of e-commerce sites is estimated at 12 to 24 million. At the same time, an increasing number of people are using the Internet, totaling more than 4 .7 billion users at the beginning of April 2021. In Italy, the market has significant potential, as a significant number of companies have not yet developed a website. In fact, out of 6 million Italian companies, less than 20,000 are geared toward e-commerce. Mostly composed of SMEs, only 15.9 percent of these companies sold a product online in 2019. Among large companies, 26.3% use artificial intelligence. On the other hand, the sector is very dynamic, with an impressive increase in online shopping estimated at 78% in the first quarter of 2021, which puts Italy in fourth place worldwide in terms of online shopping growth. In Italy, web agencies not only create websites, but also offer other services related to web marketing, communication, or commerce. These agencies cater to clients from all sectors and offer a variety of services tailored to the size and needs of different businesses. They rely mainly on their expertise in digital communication and marketing. However, the website creation market is highly competitive , and the technological skills associated with website creation are becoming more commonplace. Faced with these developments, service providers need to develop their skills in marketing strategy and digital communication. They must also adapt their content to the advent of the cell phone as a web browsing tool. The rise of new technologies with strong technical skills, such asartificial intelligence or Progressive Web App, will also be criteria for differentiation