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Summary and extracts
1 Market Summary
1.1 Definition and presentation
The website development market includes website design and enhancement services. This includes a variety of professions, from creating the site itself to graphic design, improving the overall user experience, or database security.
In 2021, more than 1.84 billion websites were identified worldwide, while the number of e-commerce sites is estimated at 12 to 24 million. At the same time, an increasing number of people are using the Internet, totaling more than 4 .7 billion users at the beginning of April 2021.
In Italy, the market has significant potential, as a significant number of companies have not yet developed a website. In fact, out of 6 million Italian companies, less than 20,000 are geared toward e-commerce. Mostly composed of SMEs, only 15.9 percent of these companies sold a product online in 2019. Among large companies, 26.3% use artificial intelligence. On the other hand, the sector is very dynamic, with an impressive increase in online shopping estimated at 78% in the first quarter of 2021, which puts Italy in fourth place worldwide in terms of online shopping growth.
In Italy, web agencies not only create websites, but also offer other services related to web marketing, communication, or commerce.
These agencies cater to clients from all sectors and offer a variety of services tailored to the size and needs of different businesses. They rely mainly on their expertise in digital communication and marketing. However, the website creation market is highly competitive , and the technological skills associated with website creation are becoming more commonplace.
Faced with these developments, service providers need to develop their skills in marketing strategy and digital communication. They must also adapt their content to the advent of the cell phone as a web browsing tool. The rise of new technologies with strong technical skills, such asartificial intelligence or Progressive Web App, will also be criteria for differentiation
1.2 World market
The number of internet users is growing
The success of the Web development market directly depends on the growing share of Internet users worldwide: in April ****, there were about *.** billion Internet users This represents **.*% of the world's population connected to the Web, **% more than the *.* billion in ****, which represented **% of the ...
1.3 Italian market
More than ** million people in our country access the Internet every day and ** million are active on social media. The report, produced in collaboration with Hootsuite, a social profile management platform, shows that of the six hours each Italian spends online, an average of one is dedicated to video games, a ...
1.4 Impact of Covid
The market for websites and the internet in general has been positively affected by the Covid pandemic having accelerated the digitization of businesses.
On the business side, domains of Made in Italy companies have increased by *.* percent compared to ****. According to data updated to July ****, there are *,***,*** domains registered in Italy, ...
2 Demand analysis
2.1 Increasingly digital sectors
As mentioned above, companies and freelancers are using the Internet to promote their business, and the need to have a website is increasing.
Companies themselves are increasingly connected to the internet in order to communicate and expand their business. According to Istat data, in ****,the sector with the fewest businesses with ...
2.2 Services used
There are several services required and used by various companies in their websites.
Websites can be associated not only with the presentation of the company and its products or services, but also with online shopping, catalogs or price lists, order status tracking, product customization and design, customization of site content, the ...
2.3 Social Presence
social presence is considered necessary for many companies so much so that,in ****, **% of Italian SMEs say that a presence on social networks is essential to remain competitive and **% plan to increase their use of these platforms in ****, while **% are already present on more channels than last year.
Specifically, **% of companies ...
2.4 E-commerce
The need to open one's own website is also due to the fact that online commerce has exploded in the utmost years and, in particular, following the Covid pandemic.
According to a survey conducted in March ****, ** percent of Italian digital shoppers make, on average, at least one online purchase per month, ...
3 Market structure
3.1 Profile of an IT developer
AGE
The age groups of Italian developers are quite varied. Compared to ****, **** the percentage of developers over ** has increased: developers between the ages of ** and ** account for **.*% of the total, while **.*% claim to be between the ages of ** and **, and only *.*% are under **. These data do not take into conisderation students ...
3.2 Developers in Italy
It is estimated that there are a total of ** million developers worldwide, of which *.* million are in Europe. [***].
Number of developers by country European Union, ****, thousands Source: ****
Italy has a shortage of IT developers, according to Unionecamere there is a shortage of about ** percent of the workers needed, the number rises ...
3.3 Web agencies and freelancers
To design a website one normally relies on a web agency or freelancer developer.
According to research by Prometeia, carried out for UNA (***).
In terms of the areas of offerings that are most commonly manned, the top three include the web (***).
Services offered by Web agencies Italy, ****, percentage Source: ****
A sector, ...
4 Supply analysis
4.1 Offer
Summary of web development solutions
Turnkey web development solutions
Deployment of an open-source CMS
This solution is aimed at Internet users with basic knowledge of HTML/CSS and FTP, who want to spend as little as possible to create a site and are ready to invest their time. It consists of ...
4.2 Prices
Due to the fragmentation of the web development market, the lack of industry-wide figures, and the extreme diversity of web development projects, there are no figures for the costs of personnel, services, and infrastructure. While it is commonly accepted (***) that the domain name of a classic site costs an average of ...
4.3 Mobile Commerce
The rise of m-commerce
The growth of the web development market also lies in the new services offered by websites. First of all, it is the mobile commerce market This is the first time that m-commerce, otherwise known as e-commerce, is taking off. Commerce conducted from a tablet or smartphone, after ...
5 Rules and regulations
5.1 Regulations
There are guidelines for the design of interent sites drafted by Agid (***).
Based on the ISO/IEC Directives, Part * standards for the drafting of technical documents, the Design Guidelines provide indications that must be compulsorily met for the creation of PA websites and digital services, those that are optional and those ...
6 Positioning of actors
6.1 Segmentation
- Monogrid
- Awd Agency
- StudioGusto
- Aquest
- Addlance
- Upwork
- Wix
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