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1.1 Definition and presentation

The website development market includes web site creation and improvement services. This includes a variety of professions, from creating the site itself to graphic design, improving the overall user experience, or database security.

In 2021, more than 1.84 billion websites have been identified worldwide, while the number of e-commerce sites is estimated at between 12 and 24 million. At the same time, an increasing number of people are using the Internet, totaling more than 4.7 billion users in early April 2021.

In Italy, the market has considerable potential, as a considerable number of companies have yet not developed a website. In fact, of the six million Italian companies, less than 20,000 are oriented towards e-commerce. Mostly composed of SMEs, only 15.9% of these companies sold a product online in 2019. Among large companies, 26.3% of them use artificial intelligence. On the other hand, the sector is very dynamic, with an impressive increase in online purchases estimated at 78% in the first quarter of 2021, which places Italy in fourth place worldwide in terms of online shopping growth.

In Italy, web agencies do not limit themselves to creating websites, but also offer other services related to web marketing, communication, or business.

The latter are aimed at clients from all sectors and offer a variety of services tailored to the size and needs of each company. They mainly rely on their expertise in communication and digital marketing. However, the market is extremely competitive, and the technological expertise associated with the creation of Internet sites is becoming more democratized.

Faced with these changes, service providers must develop their expertise in marketing strategy and digital communication. They must also adapt their content to the advent of the mobile phone as a tool for browsing the web. The rise of modern technologies with strong technical skills, such as artificial Intelligence or Progressive Web App will also be a criterion used for differentiation.






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Reviews (4)

The website development market - France

Publicado en 06/08/2022 by Fred Zieg

Very good study that helped me a lot in the elaboration of my business plan. I don't put 5 stars because nothing is ever perfect and even if it's not necessarily the author's fault, some of the data that were used are starting to be a bit dated. It remains an excellent basis for work that I recommend. Thank you

The website development market - France

Publicado en 30/12/2021 by Malick Ly - LYS Enterprise Solutions

Very precise and well documented market study, especially on the analysis of the supply and demand of this very rich market, very well informed tables, I highly recommend it to those who want to go fast and far. This study brought me a lot, that's why I don't hesitate to give it a five star rating. Malick LY CEO of LYs Enterprise SolutionS

Businesscoot Response:

Hello Malick, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The website development market - France

Publicado en 20/02/2021 by Claude Alvarez - Avem group

Good approach to the market. Allows to have an up to date vision.

Businesscoot Response:

Hello Claude, Thank you for your feedback which helps us to improve the quality of our studies. We hope you will give us a 5/5 for the next one ;)

The website development market - France

Publicado en 26/07/2021 by Nicolas Wasner

The study was really complete and helped me a lot in my steps

Businesscoot Response:

Hello Nicolas, Thank you for your feedback. We are happy to read that the content and structure of the study have completely satisfied you. :)