The website development market - Spain

Website development is an activity that covers the design and improvement of websites (programming, architecture, navigation, site ergonomics, etc.).website development has played a key role in the development of the new economy in recent years, as digitalization and online sales have become increasingly important worldwide. On a global scale, the number of Internet users continues to rise: in 2021, an estimated 60.1% of the world's population was connected to the Internet, representing 4.72 billion people. The percentages vary widely by region of the globe, with 93.3% in Western Europe versus 24.4% in East Africa. At the same time, the number of websites has grown to provide information, but also to consume products or content, sustaining demand for website development. In Spain, website development has accompanied the digitization of the economy. In 2021, around 23% of Spaniards' total spending was carried out on the Internet, a percentage that is rising sharply and has been boosted by the pandemic. While the creation of websites fuelled most of the demand for developers when the market first emerged, the business has evolved considerably since then. The emergence of low-code or no-code platforms such as Wic, Wordpress, Magento, Drupal and Prestashop has forced web agencies and developers to move upmarket and offer new services. More tailor-made solutions, more applications, more content and sites optimized for mobile search... website development has not finished reinventing itself to avoid trivializing its skills.