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1 Synthèse du marché

1.1 Introduction

The website development market refers to all activities related to the production of websites. This market segment includes the creation of websites for the development of e-commerce activities, websites for international companies, and websites for private individuals (blogs).

The global market for website development is growing quickly, mainly due to the increasing number of Internet users. Access to the Internet has been democratized worldwide in recent years. According to the latest analysis of the Worldometer algorithm, there are more than 1.5 billion websites online today.

The website development market in Germany is one of the largest in Europe. This upswing is due to the increasing demand for products available through e-commerce platforms. Nevertheless, there is strong competition between service providers that create websites. Platforms such as Fiverr make website production very easy and allow costs to be greatly reduced. This new form of competition is a problem for large companies that produce websites, as they face high fixed costs that can be avoided by using these new platforms to refer business partners.

Nevertheless, marketing agencies remain very important in this sector and large software companies also remain necessary, especially when it comes to developing secure websites for international companies.

Recently, the market for websites has evolved a lot. This is the outcome of the development of websites for companies. New software interfaces for multinational companies are increasingly designed in browser mode to be accessible at any time and from any workstation. This is especially true for the new software BTS (Business transaction Service), produced by an American company and delivered to companies as software installed on the workstation, but also as a specially designed web interface to allow better work from home without direct access to a workstation.

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The website development market | Germany

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