Content of the study:
The website development market - Brazil

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MARKET OVERVIEW

1.1 Definition and scope of study

The website development market includes services for the creation and improvement of websites. This includes a variety of jobs, from web development itself to graphic identity design, improving the overall user experience or database security. In 2019, the number of sites in the world surpassed 1.7 billion, while the number of e-commerce sites in Brazil reached more than 930,000, according to internetlivestats.

Currently, there are two main types of service providers active in the website development market :

  • Site hosts, which offer various options ranging from (cheap) shared hosting to so-called "turnkey" hosting, which allow a company to maintain control over the content of its site
  • Web agencies, which are part of a communication group or independent. They target clients in all sectors and offer a variety of services tailored to the size and needs of businesses. They depend mainly on their experience in digital communication and marketing.

Despite the recent shy figures, growth in the number of sites continues to accelerate. Special attention should be given to the development of website creation by companies, which is mainly based on the success of e-commerce and the development of Internet on mobile phones. However, the market faces threats such as the democratization (or even the trivialization) of technological competence related to website creation, which is being increasingly observed. Faced with these changes, service providers must develop their expertise in marketing and digital communication strategy. They must also adapt their content to the advent of mobile phones

According to the Brazilian Institute of Geography and Statistics (IBGE), Brazil has about 116 million people connected to the Internet, which demonstrates the importance of maintaining a quality website, regardless of the size of the company, to promote products and services. Among the newest trends are :

  • Single page templates : for their simplicity and clarity in the virtuous environment, as unnecessary redirections lead many users to give up shopping
  • Use of colors that represent the visual identity of the company
  • Mobile-friendly designs: since more than 79% of access is via mobile devices with Internet access

The development cost for a site depends a lot on the quality of the service offered, and can vary from less than a thousand Reais to tens of thousands of Reais.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (4)

Reviews (4)

The website development market - France

Publicado en 06/08/2022 by Fred Zieg

Very good study that helped me a lot in the elaboration of my business plan. I don't put 5 stars because nothing is ever perfect and even if it's not necessarily the author's fault, some of the data that were used are starting to be a bit dated. It remains an excellent basis for work that I recommend. Thank you

The website development market - France

Publicado en 30/12/2021 by Malick Ly - LYS Enterprise Solutions

Very precise and well documented market study, especially on the analysis of the supply and demand of this very rich market, very well informed tables, I highly recommend it to those who want to go fast and far. This study brought me a lot, that's why I don't hesitate to give it a five star rating. Malick LY CEO of LYs Enterprise SolutionS


Businesscoot Response:

Hello Malick, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The website development market - France

Publicado en 20/02/2021 by Claude Alvarez - Avem group

Good approach to the market. Allows to have an up to date vision.


Businesscoot Response:

Hello Claude, Thank you for your feedback which helps us to improve the quality of our studies. We hope you will give us a 5/5 for the next one ;)

The website development market - France

Publicado en 26/07/2021 by Nicolas Wasner

The study was really complete and helped me a lot in my steps


Businesscoot Response:

Hello Nicolas, Thank you for your feedback. We are happy to read that the content and structure of the study have completely satisfied you. :)

Customer cases and references

Customer cases and references
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BFM Business

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Boston Consulting Group

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Crédit Agricole, Information & Veille

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Metro

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Kroll (Duff & Phelps)

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