The website development market - Portugal

Web agencies who are part of a communication group or who are independent. They target clients from all sectors and offer a variety of services adapted to the size and needs of companies. They rely primarily on their experience in digital communications and marketing.

The growth in the number of sites continues to accelerate. Particular attention will be paid to to the development of the creation of websites by companies This is mainly based on the success of e-commerce and the development of the Internet on mobile phones. However, the market is facing threats such as the democratization (or even trivialization) technological skills related to the creation of websites which is increasingly being observed. Faced with these changes, service providers need to develop their experience in marketing strategy and digital communication. They also need to adapt their content to the use of mobile phones. It is estimated that thousands of companies in Portugal still do not have a website, or at least a website adapted and able to help the company . This demonstrates a huge potential for expansion of this market in the country. Nevertheless, Portuguese companies are only devoting 10% of their marketing budget to online channels such as websites . They often focus on the issue of price as the main concern when choosing a service. As a result, players that can distinguish themselves through competitive prices are likely to stand out in this market.