the smartphone accessories market
Portugal

MARKET OVERVIEW

1.1 Definition and scope of study

Smartphone accessories include all products that complement and are compatible with a smartphone in terms of aesthetics, protection, efficiency, performance enhancement or additional functions. Among the many accessories, some of the best known are;

  • Hulls, protections ;
  • Tripods, stands (car, bicycle), hands-free kits;
  • Helmets, headphones, watches.

The segment of accessories for recharging smartphones is the subject of a specific study by Businesscoot. Within this market, there is a need to clearly define the headset sub-sector, which, due to its added value, is an important segment of the smartphone accessories sector. Headsets are electronic devices that allow listening to a variety of audio content.

In the wake of the iPhone, other manufacturers such as samsung or sony are developing increasingly demanding ranges of accessories, with a growing trend towards personalisation and design.

Despite a reduction of 7.4% compared to 2018, 2.5 million additional mobile phones were sold in Portugal in 2019 . With the increasing purchasing power of the Portuguese population, coupled with the increasingly short cycle of aircraft renewal, the outlook for the accessories market is very positive. Indeed, the sale of smartphones is strongly correlated to the sale of their accessories.

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