the smartphone accessories market | France

1.1 Definition and presentation

The smartphone accessories market includes all of the following accessories sales:

• Cases, covers, protections ;
• Portable speakers ;
• External batteries;
• Tripods, supports (car, bicycle), hands-free kits;
• Earphones, headphones;

The smartphone charging accessories segment is the subject of a specific Businesscoot study.

Initially driven upwards by the explosion of the smartphone market, it has gradually moved away from the latter to become a market in its own right, and has gradually gained its credentials in recent years. Thus it shows an estimated growth of 5.5% per year on average until 2023, while the smartphone market has experienced a slowdown in 2019.

Accessory outlets have multiplied in shopping malls, train stations and airports, making the smartphone accessory the target object of the consumer's drive par excellence, with a tariff halfway between quality and accessibility for the undecided consumer. At the forefront of this phenomenon: protective covers, which are one of the major segments of the market.

With an essentially imported market, some companies have specialized in importing and exporting Asian products, while others have turned to 3D printing to offer new designs and continue to produce in France.

In the wake of the iPhone craze, other manufacturers such as Samsung and Sony are developing ever more sophisticated ranges of accessories, with a growing trend towards customization and design.

The cases in particular, tend to be not only a complementary product to the phone, but also an accessory in its own right. Luxury brands have understood this by investing in the sector (Gucci cases, etc.), and sometimes cases are even intended to compensate for the inadequacies of smartphones, as in the case of cases that also act as back-up batteries