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Summary of our market study
French market for smartphone accessories exceeds €300 million
The global market for smartphone accessories, which includes cases, portable speakers, external batteries, tripods and headphones (excluding charging accessories), has seen strong growth. While the smartphone market itself experienced a slowdown, the accessories segment continued to grow, posting average annual growth of 5.5%.
This expansion is fuelled by evolving consumer demand for personalization, design and enhanced functionality.
The market, heavily dependent on imports from Asia, has seen manufacturers such as Apple launch wireless headphones like the AirPods, which have contributed significantly to the segment's growth. By 2020, Apple's AirPods alone will account for a substantial share of the estimated $15 billion wireless headphone market.
Despite the predicted saturation of smartphone sales, due to the fact that almost three quarters of French households own a device, the accessories market remains buoyant, with consumers spending an average of around 60 euros per device.
Consumption of smartphone accessories
In recent years, mobile accessories have gone from being mere add-ons to indispensable products. The growing influence of technology in everyday life and the need to enhance both the functionality and fashion of our mobile devices have underlined the growth and dynamism of this sector.
From protective cases to headphones and tripods, consumers are buying a wide variety of smartphone accessories in a market that is growing by around 5.5% a year.
In the French market, mobile accessories accounted for almost €450 million in 2016, falling to around €320 million by 2021.
The average person spends around €50 to €70 on these utilities.
These accessories enhance the user experience, compensate for the limitations of smartphones, or manifest themselves as showpieces reflecting personal style.
In the younger age groups, smartphone ownership reaches 98%, and in the 25-39 age group, ownership is between 90% and 95%. The smartphone market is a renewal market.
The market is essentially made up of protective shells, cases, chokers, selfie poles and car mounts
Hulls and covers not only provide protection, they also offer a canvas for personal expression and style.
Key players in the smartphone accessories market
- Focal is a supplier of high-end audio products.
- Beats Electronic, renowned for its fashionable, performance-oriented headphones, represents a blend of style and high-quality sound.
- Bose is synonymous with cutting-edge audio technology, creating a range of products from noise-canceling headphones to mobile speakers.
- GN Netcom, which operates mainly under the Jabra brand, specializes in the design of professional and consumer headsets.
- Belkin offers an ecosystem of products designed to support and enhance the technological lifestyle. From charging solutions to protective gear, Belkin's offerings reflect an understanding of the essentials needed by the modern smartphone user.
- T'nb, a European market player, offers a variety of affordable and fashionable accessories. Its product range includes cases, screen protectors and audio accessories that appeal to budget-conscious consumers.
- Samsung and Panasonic extend their reach into the world of smartphone accessories, drawing on their expertise in electronics.
- Retailers such as Fnac, Boulanger and Cdiscount offer a vast selection of smartphone accessories from different brands, enabling customers to find everything from protective cases to high-end audio devices.
- Muvit is positioned in the niche of durable accessories.
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Summary and extracts
1 Market overview
1.1 Definition and presentation
The smartphone accessories market includes all of the following accessories sales:
- Cases, covers, protections ;
- Portable speakers ;
- External batteries;
- Tripods, supports (car, bicycle), hands-free kits;
- Earphones, headphones;
The smartphone charging accessories segment is the subject of a specific Businesscoot study.
Initially driven upwards by the explosion of the smartphone market, it has gradually moved away from the latter to become a market in its own right, and has gradually gained its credentials in recent years. Thus it shows an estimated growth of 5.5% per year on average until 2023, while the smartphone market has experienced a slowdown in 2019.
Accessory outlets have multiplied in shopping malls, train stations and airports, making the smartphone accessory the target object of the consumer's drive par excellence, with a tariff halfway between quality and accessibility for the undecided consumer. At the forefront of this phenomenon: protective covers, which are one of the major segments of the market.
With an essentially imported market, some companies have specialized in importing and exporting Asian products, while others have turned to 3D printing to offer new designs and continue to produce in France.
In the wake of the iPhone craze, other manufacturers such as Samsung and Sony are developing ever more sophisticated ranges of accessories, with a growing trend towards customization and design.
The cases in particular, tend to be not only a complementary product to the phone, but also an accessory in its own right. Luxury brands have understood this by investing in the sector (Gucci cases, etc.), and sometimes cases are even intended to compensate for the inadequacies of smartphones, as in the case of cases that also act as back-up batteries
List of charts presented in this market study
- Cumulative sales of the smartphone accessories market
- Worldwide smartphone sales
- Estimated value of the smartphone and accessories markets
- Volume sales of smartphones
- Share of households with a smartphone
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Latest news
Crosscall's shockproof smartphones gain momentum abroad - 03/11/2023
- The digitization of mission-critical communications is about to explode worldwide
- Crosscall intends to take advantage of this to deploy its ruggedized smartphones in countries anticipating the massive migration of public safety telecoms tools to high-speed broadband.bit like France's Radio du Futur network, scheduled to go live in 2024, Spain's Sirdee, the UK's ESN and Saudi Arabia's sovereign mobile defense network
- Crosscall has won several major tenders, including one from the SNCF and the French Ministry of the Interior to equip 300,000 police officers and gendarmes.
- Crosscall's sales in 2022 amounted to 134 million euros.
- Crosscall employs 187 people.
- Crosscall devotes 20 million euros a year to its research department, which employs around 60 people.
- The BtoG and BtoB markets currently account for two-thirds of Crosscall sales.
- Crosscall hopes to sell 500,000 units of its new range of consumer smartphones, in addition to the 4 million already sold
- Crosscall is aiming to double its sales by 2027, half of which will be generated internationally.
Smartphones: Crosscall prepares its industrial relocation with Ware ID - 02/01/2023
- Crosscall acquires 10% of Ware ID automatic identification expert
- Crosscall is the only manufacturer of ultra-resistant smartphones in Europe and plans to start production in France in 2025
- Crosscall has been awarded a contract by the French Ministry of the Interior to equip law enforcement agencies with 200,000 terminals
- The contract has already generated 55 million in sales this year, out of the 135 million forecast for the current financial year
- The company expects sales of 160 million next year
- Relocation of production from China to France
- Integrated circuits will eventually be produced in the new plant
Crosscall to produce its first smartphones in France - 26/11/2022
- Crosscall 900,000 smartphones sold in France in 2021
- Total market 15.7 million phones sold in France in 2021
- Outsourced production in Normandy
- Sustainable products and French-style manufacturing
- The group plans to increase its capacity to 2 million terminals per year
Jean-Émile Rosenblum (Pixmania): "There's room for improvement in the refurbished market" - 26/10/2022
- Foundedin 2000 Pixmania
- present in 26 countries with sales of 900 million euros in 2012
- 2006 Sold to Dixons
- Sold to the Mutares group and liquidity in 2016,
- 2020 Brand acquired by founder
- Project: Offerrefurbished high-tech equipment (10-20% of volumes)
- For new equipment, marketplace, with a commission of 6 to 15%.
- 11 million euros to be raised in June 2022
A Saint-Etienne, la croissance réfrénée de Focal dans les enceintes et casques audio - 26/09/2022
Audio: Bose's plan for survival - 13/09/2022
- Nearly 300 people laid off in Boston following discontinuation of hearing aid development.
- Sales down from $4 billion in 2019 to $3 billion expected this year.
- In 2020, the company had 250 boutiques around the world; today, only a handful remain in Asia.
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the smartphone accessories market | France
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