The reconditioned smartphone market - France (2024)

1.2 The global refurbished smartphone market

The global refurbished cell phone market is projected to reach over $*** billion by ****, compared with $**.** billion in ****. This market is expected to grow at a compound annual growth rate (***) of *. **% between **** and ****.

Evolution of the global refurbished smartphone market size World, ****-****, billions of dollars Source: ****

This refurbished trend has been ...

1.3 The European market

The size of the European refurbished cell phone market was estimated at $*.** billion in ****, and is expected to reach $*.** billion in ****. By ****, this market is forecast to reach around$** billion, with a compound annual growth rate (***) of *.**% over the period **** to ****.

Trends in the European refurbished smartphone market Europe, ****-****, in ...

1.4 The French market

The refurbished phone market in France is booming, so much so that the dynamic has given international stature to French companies, including the world leader in refurbished phones, Back Market. With sales of *** million euros in ****, and growth of **%, the phones segment is the most buoyant in the sector[***].

Sales trend ...

2.1 Motivations and disincentives for buying refurbished smartphones

Purchasing levers for refurbished smartphones France, ****, %, %, %, %, %, %, %, %, %, %, %, % Source: ****

The most decisive factor in the purchase of a refurbished smartphone, mentioned by **% of those surveyed, is the attractiveness of the price, underlining the fact that cost remains the overriding criterion for the majority of buyers. This finding is indicative of a trend to ...

2.2 Profile of refurbished phone buyers

Percentage of parents who have already bought a refurbished phone for at least one of their children France, ****, % Source: ****

In ****, **% of parents had already opted for a refurbished phone, demonstrating the growing acceptance of this type of product within the family setting. This figure indicates a growing confidence in refurbished phones ...

2.3 The most popular reconditioned phones: Apple in the lead

**** ranking of the most popular refurbished phone models :

Breakdown of top ** refurbished smartphone models by brand France, ****, %, %, %, %, %, %, %, %, %, %, %, % Source: ****

In ****, the refurbished smartphone market in France is largely dominated by two main brands, Apple and Samsung, representing respectively **% and **% of the top ten best-selling models.

This breakdown shows a clear preference for ...

3.1 Value chain: the stages of reconditioning

The table below gives an overview of the various stages in the reconditioning process:

Source: ****

However, the process will depend on the condition of the devices recovered. In some cases, when the product is almost new, reconditioning is limited to repackaging[***].

The reconditioning process is shaping up to be a veritable ...

3.2 A difficult supply of products for reconditioning

While the refurbished sector is developing rapidly, one of the major obstacles to its deployment is the scarcity of appliances and parts for refurbishing.

As far as devices are concerned, they are recovered in a variety of ways, as the previous section reminds us. However, a major source of phones for ...

3.3 Low margins

While the market is booming, refurbishers are struggling to remain profitable. Their margins are between **% and **%. Benoit Varin, co-founder of Recommerce, explains that his company, with a barely positive EBITDA, is barely breaking even, while its competitors are often making losses. Competition on the market is squeezing prices, especially as many ...

3.4 Distribution of refurbished smartphones

Main places of purchase for refurbished smartphones France, ****, % Source: ****

The chart above highlights the diversity of distribution channels used by consumers. The majority of purchases are still made in-store (***), underlining a notable preference for physical purchasing, probably due to the opportunity to see and try out products before purchase, as well ...

4.1 A diversified offering

The range of refurbished smartphones on the market is remarkably diverse, responding to a growing variety of consumer needs and preferences. This diversity manifests itself on several levels, including the range of brands available, the condition of the devices, the functionalities offered and the wide range of prices.

Brand diversity

Consumers ...

4.2 Sales prices

The purchase of a reconditioned electronic device allows you to acquire an almostnew product at a reduced price, between -** and -**%,and up to -**% in some cases. In the case of smartphonesthe iPhoneis the most popular product on this market. There are also the latest models, as well as ...

5.1 Very recent regulations

With the rise of the circular economy and trends towards second-hand and repair, a whole area of the law is evolving, to give rise to new regulations.the February **, **** law on the fight against waste and the circular economy provides for a decree whose aim will be to delimit the right ...

5.2 Standards in force

Companies in the sector may wish to comply with a number of international standards to guarantee the consumer of the quality of their work and thus gain their trust. Compliance with the following standards may be of interest:

The American R*:**** standard (***): recyclers of electronic equipment can thus demonstrate their concern ...

5.3 The different warranties

The legal guarantee of conformity:

In France, the legal warranty of conformity is a mandatory right that protects consumers when purchasing new, used or reconditioned goods, for a period of two years. It applies when the goods purchased are unfit for the use usually expected, do not correspond to the description ...

6.1 Player segmentation

The remanufacturing sector is still in its infancy, and the players in it are therefore evolving according to a sometimes blurredpositioning. Refurbishers in the strict sense of the term are players who integrateall the stages involved in refurbishingof computer hardware: collection, inspection, repair, packaging, sale and after-sales service. We propose the ...

• Back Market
• YesYes
• Largo
• Recommerce
• Cdiscount (CNova)
• Save
• Ecodair
• Itancia
• CEAT Electronique
• DPA Europe Reborn
• Keeep
• Mobile Club
• Orange Groupe
• Cordon Groupe
• ASWO
• Codeo
• Media Clinic
• Easy Cash
• Smaaart - Econocom Factory (Econocom Groupe)