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Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 06/02/2023

Summary and extracts

1 Market overview

1.1 Definition and scope of the study

Refurbished computer equipment includes all used computer products that have been refurbished and put on sale as such. One of the particularities of this material is that as soon as an object is used, it is considered as second-hand.The market of the reconditioned computer material includes several categories of products:

Cell phones
Computers, PCs and accessories (mouse, keyboard, etc)
Tablets
Connected watches
Headsets and earphones
Consoles, video games and controllers

The objects in question can be store display models, company computer stock takeovers, but also customer returns. The refurbished computer equipment market is a real success in France, thanks in particular to its extremely competitive prices, which allow consumers to access top-of-the-range computer equipment at very low prices.Another argument of the market is the ecological fight against electronic waste. Putting reconditioned computer equipment back on sale means reducing the carbon footprint and reducing electronic waste, thanks to the creation of a second-hand market.

2 Analysis of the demand

3 Market structure

4 Analysis of the offer

5 Regulation

6 Positioning of the actors

6.1 Segmentation des acteurs

Le secteur du reconditionnement est émergent, les acteurs qui y sont présents évoluent donc selon un positionnement parfois flou. Les reconditionneurs à proprement parler sont les acteurs qui intègrent toutes les étapes de la remise en état du matériel informatique : collecte, contrôles, réparation, emballage, vente, service-après-vente. ...

Apple
Cdiscount (CNova)
Recommerce
Largo
Save
Evernex
Keeep
Okamac - Sens technologie
ASWO
Codeo
Easy Cash
Smaaart - Econocom Factory (Econocom Groupe)

List of charts presented in this market study

Taille du marché des PC et téléphones reconditionnés
Refurbished phone market
Nombre de requêtes par produit dans la catégorie multimédia
Français de 18 à 65 ans ayant déjà acheté un téléphone reconditionné
Utilisation des ordinateurs reconditionnés pour la bureautique et internet
Indice Google Trends pour la recherche "reconditionné"
Sales of new and refurbished phones
Les motifs d'achat de matériel informatique reconditionné
La préservation de l'environnement chez les Français
Part des consommateurs de Back Market pour une raison écologique
Les étapes les plus polluantes dans le cycle de vie d'un smartphone
Répartition des ventes du secteur du reconditionné
Assessing green dynamics in tech
Etablissements enregistrés sous le code 9511Z
Etablissements enregistrés sous le code 9512Z
Base clients de Back Market
Surmonter les freins à l'achat de reconditionné
Assessing the lack of confidence in the refurbished computer market

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Latest news

The Save repairer regains his independence - 05/04/2024

- Sales: 35 million euros
- Total number of stores: Over 200
- Distribution of stores: 130 in France
- Expansion planned this year: 10 to 20 new stores in France
- Business: Smartphone repair, sale of accessories, BtoB activities (notably with mutual insurance companies)

In 2023, Cdiscount's sales volume continues to decline, but its Ebitda improves - 29/02/2024

Total activity of Cnova, parent company of cdiscount: sales volume of 2.8 billion euros.
Net sales of 1.196 billion euros.
the switch to a more profitable marketplace model is beginning to pay off, with Ebitda up 56%.

Anne-Catherine Péchinot has big ambitions for Easy Cash - 08/02/2024

French leader in the purchase and sale of used goods
Record sales for 2023: 263 million euros
Sales for 2022: 245 million euros
Number of outlets to be opened: 10
Total number of existing stores: 140
Proportion of network with repair workshops: 30%
Total number of employees: 1,200
Number of brand references: 10 billion Easy Formation, created in 2013, trains its franchisees every year in gemology and metals.
Development of corners at retailers such as Cora and Auchan.

Online commerce: French websites threatened by new rivals - 17/11/2023

Cdiscount is now in sixth position among the most visited e-commerce sites according to the Médiamétrie barometer.
FNAC is in ninth place among the most visited e-commerce sites.
E.Leclerc is now in fifth place and Carrefour in eighth.
The Chinese sites Shein, Temu and AliExpress enter and approach the Top 10 with ranks of 10th, 11th and 12th respectively.
Online sales are up 30% on 2019, according to the Fédération de l'e-commerce et de la vente à distance (Fevad).
FNAC Darty's figures show a 1.8% drop in online and in-store sales over the first nine months of the year.
Companies like Cdiscount stop loss-making promotional sales
ManoMano cuts a quarter of its workforce.

Cdiscount, the French champion that must change its business model in the midst of the Casino storm - 17/11/2023

Czech billionaire Daniel Kretinsky and Casinotake over French e-commerce champion
In the third quarter, sales volume plunged by 13.5% year-on-year, to 667 million euros, and direct sales (products bought and resold by the site, as opposed to sales by third-party merchants present on its marketplace) by 35%.
At the end of the first half-year, Cdiscount posted a net loss of 47 million euros
The marketplace hosts third-party merchants, charges a commission of 7% to 15% on each order, and sells logistics services and advertising.
Cdiscount relies entirely on its marketplace.
The marketplace generates 63% of business volume, compared with 55% a year ago. The aim is to reach 70%. This is the model used by Polish e-tailer Allegro.
Cdiscount ranks sixth among the most visited sites.
The 1,600 third-party merchants maintain a broad offering of 80 million items.
Revenues from subsidiary Octopia, Mirakl's competitor which sells solutions for creating marketplaces, rose by 54%
The C-Logistics subsidiary increased its number of external customers by a factor of 6.

Fnac Darty's takeover of Cdiscount may be dead in the water - 30/10/2023

Cdiscount sales down 25% on last year
Cdiscount direct sales down 35%
Fnac Darty offered to buy Cdiscount for 500 million euros two years ago

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Apple

Cdiscount (CNova)

Recommerce

Largo

Save

Evernex

Keeep

Okamac - Sens technologie

ASWO

Codeo

Easy Cash

Smaaart - Econocom Factory (Econocom Groupe)

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