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MARKET OVERVIEW

1.1 Market definition

The hardware leasing market covers all types of hardwares, i.e. laptops or fixed computers, printers, scanners, installation, etc. A company pays an external service provider to supply it with all the hardware it needs for a specific period, often between 18 and 60 months

Paradoxically, the financial crisis has benefited the IT leasing industry. The tightening of bank credit has prompted companies to opt for alternative financing solutions

Apart from this phenomenon, leasing of IT equipment has become a popular operational management choice . The advantage of renting is that companies can obtain a permanent renewal of their computer equipment. At the same time, renting a computer park is also a time and productivity saver for companies, because as Guillaume Martin explained in our podcast, which you can find here the computer equipment rental market The average employee loses 109 hours of work due to computer problems

This is a concentrated sector dominated by about ten players, half of which are subsidiaries of banking groups. The continuous decline in the price of IT equipment has forced operators to reduce their rates on pure rental contracts

New services (maintenance, consulting, facilities management) are emerging and largely compensate for this shortfall. The sector has been restructuring in recent years.

In 2020, despite the Covid-19 pandemic, the market of contracted somewhat by -1.02% compared to 2019, however the outlook for the equipment rental market is quite satisfactory, as more and more companies are shifting from a purchase to a usage logic.

The INSEE nomenclature that best corresponds to this activity is 7733Z "Rental and leasing of office machines and computer equipment".

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.