Summary of our market study

The global hardware rental market, particularly in the IT equipment sector, has been experiencing a slight upward trend, in part due to companies preferring usage-based solutions over purchasing. 

The offering has diversified, now including operational leasing, financial leasing, and leases with or without purchase options. Banks and financial institutions play a dominant role, with key players such as Xerox and Econocom having significant sales, the former reporting $7.022 billion in 2020 through its financial services subsidiary. Prices in the sector have been falling, with notable competitive pricing being offered by various players, such as PC Vert and Fleet, with rates varying depending on the device and duration of the rental.

Exploring the Growth and Trends of the IT Hardware Rental Market in France

The hardware rental market in France, which encompasses various IT equipment such as laptops, desktops, printers, scanners, and more, has experienced a resilient stability and modest growth despite the economic fluctuations and crises like COVID-19. Companies are increasingly turning to rental services for their hardware needs, recognizing both the financial flexibility and operational benefits it offers. The market, which contracted slightly by approximately 1% in 2020 compared to the previous year, displays a promising future as more companies favor a "usage-based" approach to accessing technology.

The French market, a leader in Europe, constitutes about 44% of sales in the European Union. Following France, Germany contributes roughly 18%, and Italy around 13%, which when combined with France, sum up to 75% of sales within the industry in Europe The IT hardware rental market went through fluctuations—highlighted by a significant growth of more than 30% in 2018 compared to the previous year, reaching sales close to 11.5 billion euros.

Observing the market dynamics, there's a clear shift towards operational and financial leasing. The latter has grown in popularity due to its fiscal advantages and the ability to upgrade technology regularly. Interest rates favoring the market have also placed leasing as an attractive alternative to traditional purchasing. While France saw a mix in the number of companies and employees within this sector, the overall landscape remains relatively stable.

The impact of digital transformation on the market is crucial, with investment in Information and Communication Technology (ICT) products and services rising steadily over the last two decades. Regions such as Île-de-France lead in employee density, revealing a centralization tendency in the geography of market players. Given the competitive nature of the market, there's been a structural decline in rental service prices for IT equipment. Companies have embraced cloud computing, which subsequently lowers their need for physical hardware acquisition. Therefore, prices are experiencing a downward trend for the fourth consecutive year, with offerings ranging from around 20 to 75 euros per month depending on the equipment and service level.

Regulations also play a significant role in shaping the market. The recent IFRS16 reform and changes to tax depreciation incentives directly influence company strategies in equipment leasing. Financial players, particularly bank subsidiaries, are significant stakeholders in the market, offering a variety of leasing options and commanding a large portion of the market share. 

Navigating the Competitive Landscape of IT Hardware Rental Market Players

The IT hardware rental market boasts an array of industry participants that range from manufacturer subsidiaries to digital services powerhouses and traditional banking heavyweights. Among these players, distinct strategies and areas of expertise have allowed each to carve out their own niche within the highly competitive sector.

  • Xerox Financial Services, a subsidiary of the renowned document technology company Xerox, has been a notable player in the IT hardware rental market. As a manufacturer's subsidiary, Xerox Financial Services capitalizes on the brand's reputation and global reach to provide financial solutions tailored to the needs of businesses looking to rent or lease IT equipment.

  • On the frontline of digital services providers is Econocom, a company that goes beyond mere equipment rental to offer comprehensive digital transformation services. Econocom differentiates itself by developing solutions that encompass every facet of the digital lifecycle, from the financing and provision of enterprise-grade equipment to ongoing support and management, firmly positioning itself as a one-stop-shop for all things IT.

  • The landscape also includes traditional banking institutions, which have extended their commercial presence to the domain of IT leasing. Entities such as Franfinance Location (a subsidiary of Société Générale), 3 Step IT (partnered with BNP Paribas), and Leasecom (affiliated with Crédit Mutuel Arkéa) signify the banking sector's deep integration into the realm of IT hardware rental. Their offerings are typically characterized by financial lease arrangements with or without purchase options, reflecting the banks' robust financial backing and capacity to offer attractive terms.

  • In addition to these, specialized leasing players like Grenke, Factum Finance, and Corhofi focus almost exclusively on leasing, blending industry expertise with a personal touch to guide customers through their IT solution choices.

  • Retail has made a significant mark on hardware rentals, evident in the ventures of LDLC and Lokéo (now Boulanger Location). These e-tailers have expanded their horizons to include a variety of products available for lease, not just selling equipment but also managing the full life cycle, including delivery and post-lease handling.

  • Lastly, the array includes subsidiaries of equipment manufacturers like IBM Global Financing and Xerox itself, which maintain a firm grasp over financing solutions, leveraging their knowledge of the products they produce to tailor leasing agreements.

Each player within the IT hardware rental market has honed its strategic position.

Get all the information you need
to understand this market

Detailed content of our market study


  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions
  • Last update : 02/12/2021
Update Details

Summary and extracts

1 Market overview

1.1 Market definition

The hardware rental market covers all types of hardwares, from laptops and desktops to printers, scanners and installation. A company pays an external service provider to supply all the hardware it needs for a specified period, often between 18 and 60 months.

Paradoxically, the financial crisis has benefited hardware rental companies. The tightening of bank credit has prompted companies to opt for alternative financing solutions.

Apart from this phenomenon, IT equipment leasing has become a popular choice of operational management method. Leasing offers companies the advantage of being able to renew their IT equipment on an ongoing basis. As Guillaume Martin explained in our podcast, which you can find here: the IT equipment rental market, an employee loses an average of 109 working hours due to IT problems.

This is a concentrated sector dominated by a dozen players, half of which are subsidiaries of banking groups. The continuing fall in the price of IT hardware has forced operators to reduce their rates on pure rental contracts.

New services (maintenance, consulting, facilities management) are emerging, largely offsetting this shortfall. The sector has been undergoing restructuring in recent years.

In 2020, despite the Covid-19 pandemic, the rental market contracted somewhat by -1.02% compared to 2019.however, the outlook for the equipment rental market is quite satisfactory, as more and more companies are opting for a usage-based approach rather than a purchase-based one.

The INSEE nomenclature that best corresponds to this activity is 7733Z "Rental and leasing of office machinery and computer equipment".

List of charts presented in this market study

  • Sales in the office machinery and computer equipment rental and leasing sector
  • Breakdown of sales in the office machinery and IT equipment rental and leasing sector
  • Investments in TCSI products and software from 2000 to 2016
  • IT use in ICT-producing sectors
  • IT use in non-ICT sectors
Show more Hide

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Latest news

BPCE manages ticketing for the Olympic Games - 30/11/2023

400,000 new tickets go on sale for the Paris 2024 Olympic and Paralympic Games. 7.2 million tickets have already been sold for these games, out of a planned total of 10 million (13 million including the Paralympics). BPCE, the single banking group managing ticketing for Paris 2024, sold 2.8 million tickets in the previous sales phases for the Paralympic Games. BPCE's ticketing system operates in 178 countries and handles transactions from several payment operators, including Visa, Mastercard, CB, Union Pay (China) and JCB (Japan). BPCE's system can handle up to 300 tickets sold per second, although peak sales have never exceeded 30 transactions per second. To support this project, BPCE has mobilized a team of 50 employees over the last eighteen months. To date, almost 800,000 transactions have been processed by BPCE's systems for ticket sales for the Paris 2024 Olympic and Paralympic Games.

KoesioOuest strengthens its Cholet logistics center - 08/06/2023
  • Koesio's digital services company, Western branches
  • Koesio Ouest workforce: 43 people
  • Number of branches: 18
  • Total number of Koesio Ouest employees: 260
  • Sales for fiscal year 2022-2023: 70 million euros
Econocom buys Smaaart, France's leading manufacturer of refurbished products - 21/04/2022
  • Econocom acquires Smaaart, France's flagship refurbisher
  • The Franco-Belgian group specializes in the rental of IT equipment to companies and government agencies
  • According to Les Echos, the price of the deal is around €20 million
  • In its 3,200-square-meter factory, Smaart will refurbish 120,000 Apple, Samsung and Huawei laptops collected in France by 2021

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

FinTake Groupe
Grenke Group
Rigby Group
Factum Group
Natixis Groupe BPCE
Argos Wityu
Locasystem International
Koesio Groupe

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the computer equipment rental market | France

89 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

Pack 5 études (-15%) France

75.6 € / study
378 € instead of 445 € -15%
  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.


Do you have a question ?
Our team is at your disposal at   +44 238 097 0676