A printer is a peripheral device that allows computer data to be printed on paper. The printer market is dominated by international manufacturers (Canon, HP ...), which leaves little room for new entrants with strong barriers to entry already well established. The players in the printer market are focusing on turnkey services, allowing their customers to integrate their print flows and documents into their IT infrastructure.
New types of printers are emerging, such as 3D printers: the 3D printer (or additive manufacturing) segment represents the sale of 3D printing machines and solutions as well as the sale of printed products via specialized machines to customers wishing to prototype products. A 3D printer is a machine that can design real objects in 3 dimensions from a file created with 3D design software. The objects created can be models, parts, scale models or prototypes. In general, the size of the objects produced is 30 x 30 x 30 cm.
The printer market is expected to experience a revolution in the coming years with the democratization of the 3D printer, which offers SMEs and even individuals the ability to print small objects in plastic, wax, metal or plaster. In 2016, 200,000 3D printers with a global turnover of $1.6 billion were sold worldwide. In the next three years, the volume of 3D printers is expected to explode to 3 million units in 2018, representing sales of more than $13 billion.
1.2 The global market
The global printing market was valued at $**.** billion in ****. The following chart shows a forecast of $**.** billion in ****, which corresponds to a CAGR of *.**%.
Global Printing Market World, ****-****, USD billion Source: ****
This global growth can be attributed to the dynamism of emerging markets such as China, India and South East ...
1.3 The French market is losing momentum
The manufacture of printers corresponds to the designation "manufacture of printing machinery", whose annual sales evolution is represented below. Thus, it can be noted that while the activity described a slight growth until ****, the slight decline in **** was followed by a strong decrease in **** of more than **% compared to ****. ****, however, offered ...
1.4 International Trade
The following graph describes a significant trade deficit for France in printing machinery. Indeed, if we note a decrease of the total flows in ****, exports exceed every year largely the imports.
Foreign trade in printing machinery (***) France, ****-****, in USD billion Source: ****
The following chart shows the main countries from which ...
ANALYSIS OF THE DEMAND
2.1 Printer sales in France
The Syndicat National des Entreprises de Solutions et Systèmes d'Information et d'Impression provides an overview of annual sales of printing machines. Thus, we note that these sales know a constant decrease which increased in **** to reach a little more than * million machines sold.
Sales of printing machines in France France, ...
2.2 The 3D printer, an increasingly popular product
According to a **** market report by market leader Sculpteothe penetration rate of *D printers is constantly evolving. In fact, as we can see from the graph below, this penetration rate has increased from *% in **** to nearly **% in ****. Beyond the growing popularity of *D printers, the continuous growth of the penetration rate ...
3.1 French manufacturing of printing machines
The following graph shows the evolution of employment and establishments in the French printing machinery manufacturing sector. Thus, we note a slight growth in the number of employees until ****, in parallel with the opening of new establishments in **** and ****.
Printing machinery manufacturing sector France, ****-****, in units Source: ****
The majority of ...
3.2 Delivery difficulties
According to the SNESSII, three quarters of companies in the sector encountered delivery difficulties in the first half of ****. The following graph shows the origins of these difficulties, which may have caused delivery times to increase by an average of * weeks.
Origin of delivery difficulties encountered France, ****, in Source: ****
3.3 3D printing market players in France
The *D printing market is in full swing. In fact, we can see that several types of players coexist in this market:
Large groups: Large, diversified, multi-activity groups such as General Electric, HP, Michelin or Siemens Pure players: *D printing specialists (***) such as *D Systems, Stratasys and Xerox
The cohabitation of ...
ANALYSIS OF THE OFFER
4.1 Printing technologies available on the French market
We currently distinguish three printing technologies on the French market:
Theink jet printing consists in a projection of drops of inks on the support of the impression. Channels filled with ink see their pressure vary in order to induce these projections. This variation of pressure is often obtained by a play ...
4.2 3D printers offer
*D printing relies on several underlying technologies. NeaAccording to a **** market report by market leader Sculpteo* main technologies are used in the *D printing industry:
Fused deposition modeling(***): this is a type of additive manufacturing technology that allows the construction of three-dimensional objects, prototypes and products through a computer-aided or computer-driven ...
5.1 Regulatory framework
Due to the recent emergence of additive manufacturing technologies, there is a relative lack of national or international regulation. However, the multiplication of standards allows for a precise framework of *D printing processes.
A regulation resulting from the use of chemical products
In a professional context, the site where a *D ...
POSITIONING OF THE ACTORS
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