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Digital

Technology

The digital printing market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

Printing is defined first of all as the action of reproducing characters or images on a medium. It is important to distinguish between digital and offset printing: Digital printing differs from traditional offset printing in that it is initiated from a computer processing This is done directly from a computer. Offset printing involves several steps: it requires a plate, then a blanket which will finally come into contact with the support to deposit the ink. It is therefore a printing by "reportage during which the steps are repeated to superimpose the different layers of ink and establish the final result. This technique is often used for large volumes since it requires a longer execution process to be implemented, and the intervention of several operators. On the other hand, digital printing does not have any intermediate steps, it is a process that offers a lot of reactivity since it represents a greater flexibility and speed of execution . There are different techniques in digital printing, as follows:

Electrography Magnetography Ionography Inkjet

These techniques differ from each other in the process of fixing the ink to the substrate. Digital printing is often the preferred choice for small volumes Whether it is for flyers, business cards, leaflets, announcements, or even maps... In digital printing, there are jet printers and laser printers The difference lies in the process, which uses liquid ink cartridges for the former and powdered ink for the latter. The main digitally printed products are packaging and traditional stationery according to the formats, or even textiles . Overall, the printing market is facing an increasingly digital world, but this does not prevent demand for digital printing from continuing Despite the dematerialization of media, many sectors remain attached to printing (especially for reading, advertising, working documents ...). On a global scale, the digital printing market has been growing strongly for several years, with a CAGR of over 6.5% in recent years . The French digital printing market is also a growing segment of the overall printing market, although the latter has been losing momentum for several years, being a very fragmented market with many small players. Digital printing therefore appears to be the only resilient segment of the printing industry with digital printer sales continue to grow (3.1%) in 2019, while all other segments are down.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Presentation and definition of the market
- 1.2 Digital printing is growing but is a minority in the global market
- 1.3 Digital supports a shrinking French print market
- 1.4 The impact of the Covid-19 crisis on the printing industry
2. Analysis of the demand
- 2.1 Status of the digital printing demand sectors
- 2.2 The major revolution in 3D printing to come
- 2.3 Print-on-demand and eco-responsibility drive digital printing
- 2.4 New printing technologies: responding to growing market demand
3. Market structure
- 3.1 The different players in the digital printing market
- 3.2 Increasingly digitalized distribution
- 3.5 Entretien Florian de Drouas, directeur adjoint de la société Kapp-Lescure
4. Analysis of the offer
- 4.1 Prices linked to raw materials and the range of the finished product
- 4.2 Digital printing's breakthrough in the decoration sector
5. Regulation
- 5.1 Regulatory framework