Content of the study:
The digital printing market - France

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MARKET OVERVIEW

1.1 Presentation and definition of the market

Printing is defined first of all as the action of reproducing characters or images on a medium.

It is important to distinguish between digital and offset printing:

Digital printing differs from traditional offset printing in that it is initiated from a computer processing This is done directly from a computer. Offset printing involves several steps: it requires a plate, then a blanket which will finally come into contact with the support to deposit the ink. It is therefore a printing by "reportage during which the steps are repeated to superimpose the different layers of ink and establish the final result. This technique is often used for large volumes since it requires a longer execution process to be implemented, and the intervention of several operators.

On the other hand, digital printing does not have any intermediate steps, it is a process that offers a lot of reactivity since it represents a greater flexibility and speed of execution . There are different techniques in digital printing, as follows:

  • Electrography
  • Magnetography
  • Ionography
  • Inkjet

These techniques differ from each other in the process of fixing the ink to the substrate. Digital printing is often the preferred choice for small volumes Whether it is for flyers, business cards, leaflets, announcements, or even maps...

In digital printing, there are jet printers and laser printers The difference lies in the process, which uses liquid ink cartridges for the former and powdered ink for the latter. The main digitally printed products are packaging and traditional stationery according to the formats, or even textiles .

Overall, the printing market is facing an increasingly digital world, but this does not prevent demand for digital printing from continuing Despite the dematerialization of media, many sectors remain attached to printing (especially for reading, advertising, working documents ...).

On a global scale, the digital printing market has been growing strongly for several years, with a CAGR of over 6.5% in recent years .

The French digital printing market is also a growing segment of the overall printing market, although the latter has been losing momentum for several years, being a very fragmented market with many small players. Digital printing therefore appears to be the only resilient segment of the printing industry with digital printer sales continue to grow (3.1%) in 2019, while all other segments are down.

 

1.2 Digital printing is growing but is a minority in the global market

The digital printing market size is expected to grow from USD **.* billion in **** to USD **.* billion by ****, at a CAGR (***) of *.*%. Increasing demand for sustainable printing and development of packaging and textile industries are the major factors driving the growth of the digital printing market.

Size of the digital printing market ...

1.3 Digital supports a shrinking French print market

Today in France there is a general decline in the printing market in all its forms. The use of digitalization is becoming more and more frequent, both for practical and ecological reasons.

According to INSEE, the NAF code **.**Z entitled "Other printing (***)" includes

Printing of magazines and other periodicals, appearing less ...

1.4 The impact of the Covid-19 crisis on the printing industry

Few companies in the sector have not been affected by the crisis linked to the pandemic. As the sector is made up of many small and medium-sized companies, it has been difficult for many to resist this crisis, in a field that was already in decline before. Many companies have been ...

ANALYSIS OF THE DEMAND

2.1 Status of the digital printing demand sectors

Digital printing and packaging :

According to KonicaMinolta The digital label and packaging printing industry will continue to grow in ****. In fact, it will "Enables brands and manufacturers to respond quickly to customer demands, improve their production and supply chains, reduce warehousing costs, waste and helps them get their products to market ...

2.2 The major revolution in 3D printing to come

Digital *D printing is revolutionizing many sectors. This innovative technique can now even be integrated into advertising displays. As for professionals, they use it to design prototypes, models, prostheses, implants, and even more recently in the manufacture of houses.

*D printing offers individuals and professionals the possibility to print *D ...

2.3 Print-on-demand and eco-responsibility drive digital printing

Publishing on demand

According to Les Echos As a result of declining sales and the need for a more efficient printing system, more and more publishers are considering digital printing ease of launching digital printers . Indeed, for small print runs (***), publishing works on a just-in-time approach This has boosted the market ...

2.4 New printing technologies: responding to growing market demand

Today, the various market players (***), the following trends that adapt to demand can be added:

Industrial printing, digital graphic design (***), packaging and the Web-to-Print are rapidly developing [***]. Indeed, print-on-demand is boosted by the Web-to-Print This is defined as all digital solutions that allow you to order prints via the Internet. Digital ...

MARKET STRUCTURE

3.1 The different players in the digital printing market

Printer and copier manufacturers

They have had to deal with the development of "paperless", both in companies and among consumers. There is a lasting trend towards "web-to-print": a business model where printed products are sold through an online platform, where customers from any sector can order a wide variety of products. ...

3.2 Increasingly digitalized distribution

With the democratization of conventional digital printers in the home since the ****s, the share of printing services consumption by home users in the printing services market is negligible compared to that of business users.

The main thing to note is the strong growth of Web-to-Print. This is an automation process ...

3.5 Entretien Florian de Drouas, directeur adjoint de la société Kapp-Lescure

Marine : Bienvenue dans la niche, le podcast qui analyse le marché de niche avec les entrepreneurs qui font bouger les lignes. Je suis Marine et je travaille chez Businesscoot, la start-up qui dépoussière des études de marché. Avant de commencer, abonnez-vous à notre podcast sur Spotify et Apple Podcast. Et ...

ANALYSIS OF THE OFFER

4.1 Prices linked to raw materials and the range of the finished product

The main factors affecting prices are raw materials:

For physical printing, it is mainly paper, pulp and paper being subject to high price volatility. Thus in ****, the price per tonne increased by nearly **%  (***). For *D printing, it is plastic and polymers. The ink for printers is sometimes referred to as a ...

4.2 Digital printing's breakthrough in the decoration sector

In a **** survey conducted by FESPA, it was found that nearly * quarters of respondents within the print community described wallpaper and decorative prints as two sources of continued growth for the print field. The growth in decorating then lies precisely in the advances of digital printing: the freedom offered to designers ...

REGULATION

5.1 Regulatory framework

In the case of the opening of a business specializing in the field of printing, the professional is subject to the regulation of classified installations for the protection of the environment (***). The duration of the procedure is estimated at **-** months on average.

A regulatory framework also applies to inks for ...

POSITIONING OF THE ACTORS

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Reviews (1)

Reviews (1)

The robotics market - France

Publicado en 01/08/2022 by Clement Girard

It covers the market and cites very interesting sources The study is well up to date with the information that can be found It is a precious time saver

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