Summary of our market study

The digital printing market in France is estimated at between €1.4 and €1.6 billion

The global digital printing market is experiencing strong growth, with an expected increase from $24.8 billion in 2021 to $34.3 billion in 2026, at a CAGR of 6.7%. This growth is driven by increasing demand for sustainable printing, technological advances and the expansion of the packaging and textile industries. North America holds the largest share of the market, thanks to advances in the packaging and textile sectors.

The digital printing market in France has been valued at between 1.41 and 1.62 billion euros, and is a major contributor to the country's overall printing market.

Despite the general decline in the French print market due to digitization and ecological considerations, digital printing remains a resilient segment, showing growth, particularly in the packaging and label printing sectors. Traditional printing has reached a plateau.

Digital printing is a necessary high-end service in an economy that values speed and personalization, yet must compete with offset printing in terms of aesthetics and profitability. While digital printing meets the demand for short runs and rush orders, it remains less economically viable for large quantities, for which offset printing remains dominant.

Web-to-print models are increasingly popular, offering customized solutions.

The 3D printing market is also a game-changer, with bioprinting set to grow significantly.

Regulations such as GDPR are affecting the printing market, particularly with regard to the handling of personal data.

Eco-responsibility and on-demand printing are shaping the future of the digital printing industry.

Key trends and demand analysis in the French digital printing market

While the traditional print market is experiencing a general decline in demand, digital printing is emerging as an innovative growth segment.

The digital printing sector is booming for packaging and textiles

In packaging, digital printing is at the forefront, enabling brands to respond rapidly to customer requests.

In textiles, the demand for personalization and flexibility to keep up with fashion trends requires the integration of digital printing, and this sector is growing fast.

Another key driver of demand for digital printing is the consumer-oriented web-to-print model, where products such as personalized photo albums are experiencing real interest. This market is highly cyclical and flourishes during the holiday season.

Key players in the evolving digital printing landscape

Digital printing, a dynamic and constantly evolving sector, is shaped by a constellation of influential players, from innovative printer manufacturers to niche market service providers.

  • Xerox: Xerox, an American company with global reach, has long been synonymous with photocopying and printing. Even in a digital world that favors screen over paper, Xerox continues to shape the printing industry by advancing its printing technology and adapting to the changing needs of digital printing.
  • Epson: Japanese electronics giant Epson has carved out a leading position in the digital printing market with its wide range of printers and inks.
  • MGI: French company MGI specializes in supplying state-of-the-art digital, inkjet and 3D presses. Its equipment meets the needs of a market that demands high-quality digital printing solutions.
  • Specializing in high-quality, customizable business cards, represents the wave of online printing services taking over the market.
  • is a renowned player in the field of flyers and other printed promotional materials, offering services both online and in physical stores.
  • Inessens: No product is as dependent on the appeal of its packaging as wine. Inessens is known for its production of wine labels, using digital printing techniques to create Copy-Top and Cimpress labels.
  • Copy-Top and Cimpress (Vistaprint): Chain stores experts in digital printing.
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Summary and extracts

1 Market overview

1.1 Presentation and definition of the market

Printing is defined first of all as the action of reproducing characters or images on a medium.

It is important to distinguish between digital and offset printing:

Digital printing differs from traditional offset printing in that it is initiated from a computer processing This is done directly from a computer. Offset printing involves several steps: it requires a plate, then a blanket which will finally come into contact with the support to deposit the ink. It is therefore a printing by "reportage during which the steps are repeated to superimpose the different layers of ink and establish the final result. This technique is often used for large volumes since it requires a longer execution process to be implemented, and the intervention of several operators.

On the other hand, digital printing does not have any intermediate steps, it is a process that offers a lot of reactivity since it represents a greater flexibility and speed of execution . There are different techniques in digital printing, as follows:

  • Electrography
  • Magnetography
  • Ionography
  • Inkjet

These techniques differ from each other in the process of fixing the ink to the substrate. Digital printing is often the preferred choice for small volumes Whether it is for flyers, business cards, leaflets, announcements, or even maps...

In digital printing, there are jet printers and laser printers The difference lies in the process, which uses liquid ink cartridges for the former and powdered ink for the latter. The main digitally printed products are packaging and traditional stationery according to the formats, or even textiles .

Overall, the printing market is facing an increasingly digital world, but this does not prevent demand for digital printing from continuing Despite the dematerialization of media, many sectors remain attached to printing (especially for reading, advertising, working documents ...).

On a global scale, the digital printing market has been growing strongly for several years, with a CAGR of over 6.5% in recent years .

The French digital printing market is also a growing segment of the overall printing market, although the latter has been losing momentum for several years, being a very fragmented market with many small players. Digital printing therefore appears to be the only resilient segment of the printing industry with digital printer sales continue to grow (3.1%) in 2019, while all other segments are down.


1.2 Digital printing is growing but is a minority in the global market

The digital printing market size is expected to grow from USD **.* billion in **** to USD **.* billion by ****, at a CAGR (***) of *.*%. Increasing demand for sustainable printing and development of packaging and textile industries are the major factors driving the growth of the digital printing market.

Size of the digital printing market ...

1.3 Digital supports a shrinking French print market

Today in France there is a general decline in the printing market in all its forms. The use of digitalization is becoming more and more frequent, both for practical and ecological reasons.

According to INSEE, the NAF code **.**Z entitled "Other printing (***)" includes

Printing of magazines and other periodicals, appearing less ...

1.4 The impact of the Covid-19 crisis on the printing industry

Few companies in the sector have not been affected by the crisis linked to the pandemic. As the sector is made up of many small and medium-sized companies, it has been difficult for many to resist this crisis, in a field that was already in decline before. Many companies have been ...

2 Analysis of the demand

2.1 Status of the digital printing demand sectors

Digital printing and packaging :

According to KonicaMinolta The digital label and packaging printing industry will continue to grow in ****. In fact, it will "Enables brands and manufacturers to respond quickly to customer demands, improve their production and supply chains, reduce warehousing costs, waste and helps them get their products to market ...

2.2 The major revolution in 3D printing to come

Digital *D printing is revolutionizing many sectors. This innovative technique can now even be integrated into advertising displays. As for professionals, they use it to design prototypes, models, prostheses, implants, and even more recently in the manufacture of houses.

*D printing offers individuals and professionals the possibility to print *D ...

2.3 Print-on-demand and eco-responsibility drive digital printing

Publishing on demand

According to Les Echos As a result of declining sales and the need for a more efficient printing system, more and more publishers are considering digital printing ease of launching digital printers . Indeed, for small print runs (***), publishing works on a just-in-time approach This has boosted the market ...

2.4 New printing technologies: responding to growing market demand

Today, the various market players (***), the following trends that adapt to demand can be added:

Industrial printing, digital graphic design (***), packaging and the Web-to-Print are rapidly developing [***]. Indeed, print-on-demand is boosted by the Web-to-Print This is defined as all digital solutions that allow you to order prints via the Internet. Digital ...

3 Market structure

3.1 The different players in the digital printing market

Printer and copier manufacturers

They have had to deal with the development of "paperless", both in companies and among consumers. There is a lasting trend towards "web-to-print": a business model where printed products are sold through an online platform, where customers from any sector can order a wide variety of products. ...

3.2 Increasingly digitalized distribution

With the democratization of conventional digital printers in the home since the ****s, the share of printing services consumption by home users in the printing services market is negligible compared to that of business users.

The main thing to note is the strong growth of Web-to-Print. This is an automation process ...

3.5 Entretien Florian de Drouas, directeur adjoint de la société Kapp-Lescure

Marine : Bienvenue dans la niche, le podcast qui analyse le marché de niche avec les entrepreneurs qui font bouger les lignes. Je suis Marine et je travaille chez Businesscoot, la start-up qui dépoussière des études de marché. Avant de commencer, abonnez-vous à notre podcast sur Spotify et Apple Podcast. Et ...

4 Analysis of the offer

4.1 Prices linked to raw materials and the range of the finished product

The main factors affecting prices are raw materials:

For physical printing, it is mainly paper, pulp and paper being subject to high price volatility. Thus in ****, the price per tonne increased by nearly **%  (***). For *D printing, it is plastic and polymers. The ink for printers is sometimes referred to as a ...

4.2 Digital printing's breakthrough in the decoration sector

In a **** survey conducted by FESPA, it was found that nearly * quarters of respondents within the print community described wallpaper and decorative prints as two sources of continued growth for the print field. The growth in decorating then lies precisely in the advances of digital printing: the freedom offered to designers ...

5 Regulation

5.1 Regulatory framework

In the case of the opening of a business specializing in the field of printing, the professional is subject to the regulation of classified installations for the protection of the environment (***). The duration of the procedure is estimated at **-** months on average.

A regulatory framework also applies to inks for ...

6 Positioning of the actors

6.1 Segmentation

  • Xerox
  • Epson
  • MGI Digital Technology
  • Copy Top
  • Copy Media
  • Moo inc
  • Groupe (ex Printconcept)
  • Inesens
  • Jénome Groupe
  • Cimpress
  • Main Gauche
  • Helloprint
  • Bobst
  • Hybrid Software
  • Fredigoni Group
  • Konica Minolta France
  • PrintOclock
  • Exaprint
  • Autajon
  • Berger Levrault
  • DFM
  • Lexmark
  • IGR Neuville Impression
  • Barcodis
  • Durst Group
  • OKI Electric
  • Teemio
  • Xeikon
  • Evolis (Assa Abloy)
  • Riccobono
  • Domino Global Brother
  • Leader Print Group
  • Icônes Imprimerie
  • Prolaser

List of charts presented in this market study

  • Size of the digital printing market
  • Breakdown of the printing market, by type of technology
  • Evolution of the domestic and export turnover index for NAF code 18.12Z
  • Breakdown of commercial printing sales by market
  • Search for "Photo Album
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Latest news

Antoine Dumurgier, from Nasa to Berger-Levrault - 11/10/2023
  • The Ile-de-France-based ETI employs 2,000 people.
  • The company devotes around 25% of its sales to technology spending, with a growing share going to cybersecurity.
  • Sales: €200 million by 2023.
  • 40,000 customers, two-thirds of whom are local authorities, but also include medical-social establishments, universities and industrial companies.
  • Operations in seven countries, including Spain, Canada and Morocco.
  • Legal book publishing accounts for around 1% of sales.
Riccobono takes over German printer to become European leader in rotogravure printing - 05/09/2023
  • The printing market is in structural decline.
  • Riccobono acquired Germany's leading independent gravure printer, TSB (Tiefdruck Schwann-Bagel).
  • Rotogravure is mainly used for high-circulation magazines (over 500,000 copies).
  • TSB comprises six companies and generates annual sales of 70 million euros.
  • Riccobono has become the European leader in this field.
  • Riccobono has made a number of acquisitions, notably in the portage, binding and routing sectors.
  • TSB has a 42,000 m² industrial site with six rotogravure presses.
  • TSB's German plant is 80% dedicated to the German market.
  • Riccobono aims to produce 104,000 tonnes of paper by 2024 (production capacity of 92,000 tonnes of paper).
  • Riccobono aims to achieve sales of 500 million euros in 2027 (310 million euros after the acquisition of TSB).
  • Riccobono's revenues are now divided between magazine printing (40%), newspaper printing and routing (30%), distribution and portage (20%) and finishing (10%).
  • Riccobono, which has around 3,000 employees (including 1,400 part-timers)
Evolis printer joins the Assa Abloy galaxy - 25/08/2023
  • Evolis was founded in 2000 and is 84.4% owned by its founders and management, Cedys & Co.
  • Crédit Mutuel Equity owns 14% of Evolis.
  • HID, the US subsidiary of Sweden's Assa Abloy, is in the process of acquiring Evolis.
  • The purchase price for 100% of Evolis shares and voting rights would be 228.4 million euros
  • HID employs 4,500 people and has sales of 1.2 billion euros.
  • Evolis claims 26% of the world market in its sector.
  • Evolis employs 380 people, mainly in Angers, France.
  • In 2022, Evolis sales rose by 32% to 111.7 million euros, 90% of which was exported.
  • Net income rose by 57.2% to 15.4 million euros.
Fedrigoni opens an innovation center - 11/08/2023
  • Fedrigoni's new innovation center will be located in Verona, Italy, a stone's throw from the company's headquarters
  • The center will contain several laboratories for the analysis of new raw materials, and will be equipped with machines for testing and prototyping innovative treatments.
  • There will be an "automated" library containing 8,000 samples of special papers for testing.
  • Fedrigoni specializes in adhesive materials for labels and papers for luxury packaging.
  • It employs 5,000 people in 27 countries.
  • In 2022, Fedrigoni achieved sales of 2 billion euros.
  • The Italian group is world leader in wine labels and specialty papers for packaging, second in drawing papers and third in high-end adhesives.
Barcodis: The supplier of identification and traceability solutions - 01/07/2023
  • Barcodis in Courtabœuf, Essonne
  • Sales: 55 million euros
  • Number of employees: 200
  • Inkjet coding, print & apply labels, barcode readers, automatic identification systems and supply of consumables
  • Former brands: Eticoncept, Ersti, Solutechnic, Thermolabel and Eticodis
  • Number of customers: 5000 including Sanofi, Safran, Hermès,
  • Brands distributed: Zebra, Armor, Teklynx, Honeywell, Sato, Epson, Soti, Datalogic, Toshiba, Unitech
  • Sales and maintenance of 5000 industrial printers per year
  • Three production sites and twenty regional agencies
IGR Impression: A printing plant to set up in Montceau-les-Mines - 30/06/2023
  • The IGR group comprises two companies: Neuville Impressions and SEIC, plus two brands, Les Clémences and Imprimerie Buxynoise
  • The 25 employees of these four entities will migrate to the new site.
  • IGR has invested in a new printing press costing around 1.5 million euros.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

MGI Digital Technology
Copy Top
Copy Media
Moo inc Groupe (ex Printconcept)
Jénome Groupe
Main Gauche

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