Content of the study:
The business gift market - France

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MARKET OVERVIEW

1.1 Definition and scope of the study

Business gifts and promotional items are marketing tools which allow to create a direct contact with the intended target, whether it is prospects, customers, suppliers, partners or employees for example. They can be decisive in a company's marketing strategy as they can be used to thank customers, capture the public's attention, motivate staff, build a strong brand image, create a dialogue between the company and customers or prospects and accompany an advertising campaign. They can also accompany the launch of a new product or service, the opening or inauguration of an establishment, etc.

The market for business gifts and promotional items covers two very specific segments However, in many situations, they come together:

  • Business gifts are defined as gifts, usually of medium value, to a customer or buyer to maintain good business relations. But the the business gift market generally encompasses corporate gifts in the broadest sense This is used to build loyalty and stimulate employees and is often done at the end of the year.
  • Promotional items These are objects that generally include the name and logo of the brand and are offered to customers and prospects of the company. These objects are distributed as part of a global campaign. But the trend today is different from mass campaigns, since the niche of gift personalization is growing.

Generally, the buyers of business gifts and promotional items are companies, local authorities as well as independent employees.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The performing arts market - France

Publicado en 22/09/2022 by Anais Reteux

Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.


Businesscoot Response:

Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


Businesscoot Response:

Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


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Hello, Thank you for your feedback. We are glad that the study was up to your expectations.

The board game market - France

Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme

Etude sérieuse avec de bonnes références.


Businesscoot Response:

Merci pour votre retour et la confiance accordée :)