the digital printing market
Italy

MARKET SUMMARY

1.1 Definition and presentation

Printing refers to the action of reproducing characters or images on a medium. It is important to distinguish between digital and offset printing:

  • Digital printing

Digital printing is a reproduction technique that allows documents to be printed directly from computer data, officially established in 1993. There is no intermediate step, unlike offset printing. The two most common digital printing processes are ink jet printing - often for large runs or formats - and laser printing - for short runs.

  • Offset printing

The printing process consists of transferring the print directly onto the substrate using an intermediate surface, a rubber support. The process involves several preparation steps before printing, which does not take place immediately on paper. This is the main process in professional printing and the most common in the printing industry.

Overall, the print market is facing an increasingly digitized world, but despite the dematerialization of the media, many sectors remain linked to print (especially for reading, advertising, business documents, etc.). In Italy, digital printing is revolutionizing several sectors, primarily home décor, leveraging on trends such as "customization" of products.

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