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MARKET SUMMARY
1.1 Definition and presentation
Printing refers to the action of reproducing characters or images on a medium. It is important to distinguish between digital and offset printing:
- Digital printing
Digital printing is a reproduction technique that allows documents to be printed directly from computer data, officially established in 1993. There is no intermediate step, unlike offset printing. The two most common digital printing processes are ink jet printing - often for large runs or formats - and laser printing - for short runs.
- Offset printing
The printing process consists of transferring the print directly onto the substrate using an intermediate surface, a rubber support. The process involves several preparation steps before printing, which does not take place immediately on paper. This is the main process in professional printing and the most common in the printing industry.
Overall, the print market is facing an increasingly digitized world, but despite the dematerialization of the media, many sectors remain linked to print (especially for reading, advertising, business documents, etc.). In Italy, digital printing is revolutionizing several sectors, primarily home décor, leveraging on trends such as "customization" of products.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
RULES AND REGULATIONS
POSITIONING OF THE ACTORS
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Analysts
chargé d'études économiques, Xerfi
Hugo Schott
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin Charbonnier
Analyst
Pierre Doussau
President Ross Alumni Club France
Arnaud Walter
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick Cudonnec
Project Finance Analyst, Consulting
Maelle Vitry
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane Essadiq
Auditeur
Vincent Defrenet
Eva-Garance Tison
Market Research Analyst
Michela Grimaldi
Market Research Analyst @Businesscoot
Azelie Prigent
Market Research Analyst @Businesscoot
Cantiane Gueguen
Consultant
Jules Decour
Alexia Vacheron
Emil Ohlsson
Anna Oeser
Gabriel Salvitti
