Detailed content of our market study


  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions
  • Last update : 26/08/2021
Update Details

Summary and extracts

1 Market summary

1.1 Definition and presentation

Printing refers to the action of reproducing characters or images on a medium. It is important to distinguish between digital and offset printing:

  • Digital printing

Digital printing is a reproduction technique that allows documents to be printed directly from computer data, officially established in 1993. There is no intermediate step, unlike offset printing. The two most common digital printing processes are ink jet printing - often for large runs or formats - and laser printing - for short runs.

  • Offset printing

The printing process consists of transferring the print directly onto the substrate using an intermediate surface, a rubber support. The process involves several preparation steps before printing, which does not take place immediately on paper. This is the main process in professional printing and the most common in the printing industry.

Overall, the print market is facing an increasingly digitized world, but despite the dematerialization of the media, many sectors remain linked to print (especially for reading, advertising, business documents, etc.). In Italy, digital printing is revolutionizing several sectors, primarily home décor, leveraging on trends such as "customization" of products.

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Latest news

MGI Digital Graphic's view of digital growth - 05/04/2023
  • In 2022, MGI's billings rose by 20.1% to 46.6 million euros
  • 94% of MGI's billings in 2022 come from markets outside France

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

MGI Digital Technology
Netpack Spa
Cerosa Group
Grafica Veneta
Boost Group

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the digital printing market | Italy

89 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

5 reports pack (-15%) IT Italy

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.


Do you have a question ?
Our team is at your disposal at   +44 238 097 0676