Summary of our market study

The printing industry, which mainly comprises digital and offset printing, has adapted to the changing digital landscape since the introduction of digital printing in 1993. Digital printing, which encompasses both inkjet and laser printing techniques, is favored for its direct computer data processing, which enables rapid production for small and large runs, without intermediate steps. Offset printing, on the other hand, uses a rubber intermediary and is the most widespread method in professional environments. In 2020, despite the constant move towards digital solutions, sectors such as advertising, publishing and corporate communications will continue to rely on printed documents. In Italy, digital printing has seen substantial growth, particularly in the interior design market, stimulated by the trend towards personalization. However, the text provided does not offer specific digital data concerning market size, growth rates or other quantitative indicators since 2020.

Emerging trends in the Italian printing market in a context of technology and personalization

Italy's print market is undergoing a significant revolution, mainly influenced by advances in digital printing. As the country navigates an increasingly digitized era, the role of print remains substantial in various sectors, including publishing, advertising and business documentation. Although digital media continue to develop, the demand for printed documents persists, highlighting a unique coexistence of traditional and modern media. One of the most notable trends in the Italian market is the rise of personalization, particularly in the interior design sector. Digital printing has unlocked the potential of product customization, enabling consumers to adapt designs to their preferences. This trend is indicative of a wider move towards the individualization of consumer goods, reflecting a global movement towards personal expression through owned objects. Digital printing, created in 1993, has gained in importance thanks to its ability to print directly from data, eliminating the need for intermediate steps, unlike its counterpart, offset printing. This technology is particularly advantageous for short runs, laser printing being preferred for its efficiency.

On the other hand, offset printing continues to dominate the professional printing industry due to the quality of its results and its ability to achieve larger print runs. It remains the most common process, despite the additional preparation steps required before printing. The text does not provide specific key figures on market size or growth rates. However, it underlines the significant impact of digital printing technology on the Italian market and its role in the transformation of various sectors. The focus on personalization within digital printing suggests a growing market segment, ready to capitalize on consumer demand for customized products. In short, the Italian printing market is at a crossroads between tradition and innovation, where digital printing technologies are driving growth through personalization and innovation.in short, the Italian print market is at a crossroads between tradition and innovation, where digital printing technologies are driving growth through personalization and efficiency, ensuring that despite the rise of digital media, print remains a pillar of the country's economy.

Key players in Italy's digitally transformed print market

The Italian print market is a dynamic and evolving arena, distinguished by the presence of several key players who have successfully adapted to technological change and consumer demand for personalization. As the industry oscillates between traditional offset printing techniques and innovative digital printing approaches, several companies stand out for their contribution and influence.

  • Digital printing innovators These companies have made a name for themselves by adopting digital printing techniques, excelling in laser and inkjet technologies to meet the needs of short runs and large formats. They are known for their production flexibility, offering customized and short-run solutions quickly and efficiently.
  • Offset printing champions Building on their heritage in professional printing, the pillars of offset printing continue to hold a significant share of the market. These companies are renowned for their high-volume production capabilities, precision and quality, making them ideal partners for projects requiring a high degree of consistency and durability for large print runs.
  • Personalization pioneers These players, who constitute a unique subset of the market, have aligned themselves with the consumer trend towards personalized products. They specialize in offering tailor-made solutions in the field of interior decoration and beyond, harnessing the power of digital printing to offer their customers the opportunity to personalize their products in an original and attractive way.
  • Environmentally conscious pioneers With environmental concerns increasingly present in consumer choices, some companies in the Italian printing market have made sustainable development the cornerstone of their business. They are investing in environmentally-friendly printing techniques and materials, positioning themselves as forward-thinking and responsible players in the sector.
  • Integrated service providers Some companies have positioned themselves as one-stop shops for printing needs, offering a range of services from pre-press preparation to post-print finishing. They combine digital and offset printing options, offering complete solutions to meet the varied needs of customers in many sectors.

By riding the waves of digitization and changing consumer behavior, these key players contribute to the dynamism and competitiveness of the Italian printing market. Each of them brings unique strengths and specializations, enabling the industry to be well-balanced and respond to diverse needs, from traditional publishing to innovative product personalization.

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Summary and extracts

1 Market summary

1.1 Definition and presentation

Printing refers to the action of reproducing characters or images on a medium. It is important to distinguish between digital and offset printing:

  • Digital printing

Digital printing is a reproduction technique that allows documents to be printed directly from computer data, officially established in 1993. There is no intermediate step, unlike offset printing. The two most common digital printing processes are ink jet printing - often for large runs or formats - and laser printing - for short runs.

  • Offset printing

The printing process consists of transferring the print directly onto the substrate using an intermediate surface, a rubber support. The process involves several preparation steps before printing, which does not take place immediately on paper. This is the main process in professional printing and the most common in the printing industry.

Overall, the print market is facing an increasingly digitized world, but despite the dematerialization of the media, many sectors remain linked to print (especially for reading, advertising, business documents, etc.). In Italy, digital printing is revolutionizing several sectors, primarily home décor, leveraging on trends such as "customization" of products.

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Latest news

MGI Digital Graphic's view of digital growth - 05/04/2023
  • In 2022, MGI's billings rose by 20.1% to 46.6 million euros
  • 94% of MGI's billings in 2022 come from markets outside France

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Xerox
Epson
MGI Digital Technology
Netpack Spa
Cerosa Group
Grafica Veneta
Boost Group

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