The stationery market - Italy

The global stationery market has been growing, with an increase in estimated value from US$90.6 billion to US$128.3 billion forecast by 2025, at a compound annual growth rate of 5.1%. This growth is particularly fueled by the development of education in the Asia-Pacific region, which dominated the market in 2018 with a 32.0% share.

Trends and dynamics in the Italian stationery market

Stationery stores continue to play a key role in Italy's retail sector, catering to a customer base that extends to students, professionals and individual consumers. With around 21,000 stationers before the pandemic and a market value of almost 420 million euros, these stores remain a cornerstone for those who prefer the immediacy and physical contact of in-store shopping. Although stationers are widely appreciated for their competitive prices and vast product assortments, the Italian market has seen a gradual decline, meaning that the sector is not immune to challenges and competition. The education sector, fuelled by the constant number of school enrolments, is a major driver of demand for stationery. However, there has been a slight decline in the number of students, which could have an impact on demand for stationery. In addition, business customers have long been an established clientele for stationery stores, but the recent trend towards intelligent working models could lead to a decline in corporate stationery purchases. With the digital world encroaching on the traditional market, e-commerce giants such as Amazon pose a significant threat to local stationers.

The structure of the Italian stationery market is highly fragmented, and the arrival of these digital players has pushed local stores to adapt by offering a wider range of products and services, including personalized items and eco-friendly options. The COVID-19 pandemic undoubtedly marked a major break in the industry, resulting in a sharp drop in sales due to the prolonged closure of educational establishments and businesses. This, coupled with a new consumer preference for online shopping, with its perceived advantages in terms of price and variety, dictated a new reality for stationery stores. Variations in demand have become more pronounced, with the market observing seasonal peaks, particularly during the back-to-school and end-of-year holiday periods. Consumers are increasingly turning to sustainable and luxury products, pointing to an evolving market where aesthetics and environmental awareness play an increasingly important role.

The key players shaping the stationery market landscape

The stationery market is a vibrant tapestry of diverse players, each bringing their own flavor and innovation to the industry. The following companies stand out for their influence and presence in the global stationery market:

• Shandong Cheming Paper Holdings Ltd: Leading the way with a significant global presence, Shandong Cheming Paper Holdings is renowned for its extensive papermaking operations, catering to a wide range of stationery needs, from school supplies to office essentials.
• Yuan-Kimberly Co: Specializing in paper products, Yuan-Kimberly Co. has carved out a niche for itself by focusing on quality and durability. Its products are aimed at both educational institutions and businesses.
• Corp Express: Corp Express, one of the world's largest specialty distributors, offers business customers a wide range of office supplies and paper products, positioning itself as a one-stop shop for corporate stationery needs.
• Office Depot: A recognized name in the stationery market, Office Depot offers a complete selection of supplies for professionals and individuals. Its extensive reach and wide range of products make it a major player in the market.
• Sanya Haitian Goushu Center Co: With a strong focus on distribution, Sanya Haitian Goushu Center Co. serves as a vital intermediary between manufacturers and end-users, ensuring the availability of various stationery items in all regions.
• Buffetti Group: As Italian market leader, Buffetti Group dominates the Italian stationery landscape. Thanks to its presence in the retail and distribution channels, the Buffetti Group stands out for its wide range of products and serves as a benchmark for excellence in the industry.
• Pigna: Now part of the Buffetti Group, the Pigna name is synonymous with high-quality paper products, from notebooks to writing paper, maintaining a heritage of know-how and innovation in the stationery field.
• Stabilo: a brand that resonates with professionals and consumers alike, Stabilo's distinctive pens and markers underline the importance of writing instruments in the stationery market with their ergonomic design and bright colors.
• 3M: Known for its innovative approach to office supplies, 3M's portfolio includes a plethora of products that promote productivity and organization, such as sticky notes and labeling solutions.
• Cartiere Milano Fabriano: With roots deeply rooted in tradition, Cartiere Milano Fabriano embodies the art of fine paper making.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 23/02/2024

Summary and extracts

List of charts

• Global stationery market value
• European market value of school stationery
• Printing industry turnover in major countries
• Turnover other manufacturing nca
• Consumer price index - stationery items
• Expenditure item in stationery and drawing materials
• Average back-to-school spending per student
• Interest of online users by keyword "stationery shop"
• Firms active in the manufacture of stationery
• Number of employees enterprises in the manufacture of stationery items
• Legal form enterprises active in the manufacture of stationery items
• Number of stationery stores based on type of offer
• Consumer price index - stationery items
• Firms engaged in wholesale paper, cardboard and stationery trade
• Firms engaged in the retail trade of stationery and office supplies
• Exports, Imports and Coverage Rate office and school items
• Distribution of exports among the top 5 consumer countries
• Breakdown of imports among the top 5 supplier countries