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MARKET OVERVIEW
1.1 Definition and presentation
Stationers' shops are stores that sell stationery products, often operating alongside a bookstore or newsagent's. Stationery items are products used as a support for writing or printing text. There are 3 categories:
- School supplies (sheets, notebooks...)
- Correspondence (unprinted envelopes and cards)
- Administrative (registers, books of account...)
With a paper industry that accounts for 14% of European production, just behind Germany and Italy, France represents a market worth more than 5 billion euros for paper mills.
The sector has to deal with the dematerialization of documents and correspondence in companies, and with the advance of electronic mail among individuals. Weakened, the paper sector is nevertheless trying to reinvent itself via innovations in aesthetics and price range diversification.
Related industries (notably pulp) continue to evolve to adopt cleaner environmental practices, a new offering that also caters to a new customer base.
ANALYSIS OF THE DEMAND
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE ACTORS
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1 sector analyzed in 40 pages |
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Analysts
chargé d'études économiques, Xerfi
Hugo S.
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin C.
Analyst
Pierre D.
Ross Alumni Club France
Arnaud W.
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick C.
Project Finance Analyst, Consulting
Maelle V.
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane E.
Auditeur
Vincent D.
Eva-Garance T.
Market Research Analyst
Michela G.
Market Research Analyst @Businesscoot
Azelie P.
Market Research Analyst @Businesscoot
Cantiane G.
Consultant
Jules D.
Alexia V.
Emil Ohlsson
Anna O.
Gabriel S.