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MARKET OVERVIEW

1.1 Definition and presentation

Stationers' shops are stores that sell stationery products, often operating alongside a bookstore or newsagent's. Stationery items are products used as a support for writing or printing text. There are 3 categories:

  • School supplies (sheets, notebooks...)
  • Correspondence (unprinted envelopes and cards)
  • Administrative (registers, books of account...)

With a paper industry that accounts for 14% of European production, just behind Germany and Italy, France represents a market worth more than 5 billion euros for paper mills.

The sector has to deal with the dematerialization of documents and correspondence in companies, and with the advance of electronic mail among individuals. Weakened, the paper sector is nevertheless trying to reinvent itself via innovations in aesthetics and price range diversification.

Related industries (notably pulp) continue to evolve to adopt cleaner environmental practices, a new offering that also caters to a new customer base.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.