Content of the study:MARKET OVERVIEW
1.1 Presentation
The card industry has existed in France since at least the 18th century, initially in the form of postcards and then extended to greeting cards, reaching a golden age between 1900 and 1920.
The cardboard market is traditionally based on a rigid support such as paper and cardboard, but the emergence of digital technology has also given rise to a digitalized cardboard market on which it becomes possible to send a greeting card or a "digital" postcard by e-mail or html link.
The market for stationery in France covers the production and distribution of products belonging to one of the following three categories:
- Postcards : simple" cards illustrated with an emblematic photograph, and mainly intended for mailing;
- Greeting cards (also known as "double cards") : themed cards, purchased and sent on the occasion of a specific event (birthday, wedding, birth, new year, etc.);
- Gift wrapping : gift bags, tissue paper, bolduc, gift bags, gift paper, etc.
In addition to these categories, the market also includes fancy labels, albums, etc., which nevertheless represent a negligible share in terms of volume and value.
ANALYSIS OF THE DEMAND
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE ACTORS
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Reviews (5)
The performing arts market - France
Publicado en 22/09/2022 by Anais Reteux
Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.
Businesscoot Response:
Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!
The holiday rental market - France
Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE
I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring
The board game market - France
Publicado en 13/01/2022 by Nicolas Silvani - LudoTech
A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.
Businesscoot Response:
Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.
The board game market - France
Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme
Very useful
Businesscoot Response:
Hello, Thank you for your feedback. We are glad that the study was up to your expectations.
The board game market - France
Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme
Etude sérieuse avec de bonnes références.
Businesscoot Response:
Merci pour votre retour et la confiance accordée :)
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