Summary of our market study
The French pulp market is estimated at around €800 million.
Despite a decline in demand for paper used in printing and publishing due to digitization, other sectors such as e-commerce continue to drive demand for corrugated board for packaging.
With global pulp production at around 181 million tonnes, and European production at 38 million tonnes, the market is going through a period of complex change and adaptation. The global market is worth over $170 billion.
Environmental concerns are driving the industry towards more sustainable practices, with increased use of recycled paper and board (RCB) and the promotion of more environmentally-friendly production methods.
The market is dominated by China, which is the main consumer and strongly influences production and prices worldwide.
In France, the pulp market is experiencing difficulties, with national pulp production representing less than one hundredth of world production and moving towards the recycled pulp sector.french pulp production in 2023 will be around 1.3 million tonnes, and the market value is estimated at around €800 million.
Regulations increasingly favor recycled materials over virgin materials,
Innovations in manufacturing processes are focused on energy efficiency and reduced environmental impact, and there is a trend towards the adoption of ecological certifications such as PEFC and FSC in the sector.
In response to pressure on the plastics industry, paper-based packaging solutions are gaining market share.
Demand trends in the French pulp market
The French pulp market is undergoing radical change, mainly under the influence of changing consumer habits and environmental considerations.
France's national production accounts for less than 2% of the world total, making it a minor player on the global scene.
The decline in the volume and value of production over the last decade highlights the difficulties of the market, with a rapid decrease averaging between 3 and 4% per year in volume and around 2% per year in value.
The packaging sector is the main consumer of paper pulp in France, accounting for over 50% of national consumption, which stands at between 4 and 5 million tonnes. Most of this demand comes from paper and cardboard recycling (PCR), and only a small percentage uses wood-based pulp.
The graphic paper sector, which includes coated and uncoated paper producers, is the second largest consumer, followed by the hygiene paper sector. However, these traditional markets are facing a downward trend due to digitization.
The increase in the number of digital book readers is driving down pulp demand in the publishing industry, with an annual decline of around 4-6%.
The packaging industry, on the other hand, is benefiting from the growth of e-commerce, as online purchases require an increase in packaging materials such as corrugated board.
The pulp market is also undergoing a significant shift towards environmental sustainability. Recycled pulp is gaining in importance, with recycled paper production almost twice that of virgin pulp.
The market is adapting to anti-plastic sentiment, with regulatory changes favoring paper-based packaging solutions over plastic.
Regulations promote more environmentally-friendly operations through certifications such as PEFC and FSC.
Bans on single-use plastics and incentives to use recycled plastics reinforce the pulp and paper industry's ecological responsibility.
Faced with these trends, the French pulp and paper market is mainly segmented into the packaging, graphic paper and toilet paper sectors.
A handful of companies stand out for the important role they play in shaping the market.
- International Paper - world leader in the paper and pulp industry
- Smurfit Kappa - This company is another major player
- The Navigator Company - a leader in the bleached eucalyptus kraft pulp segment.
- Arauco - a research company providing information on pulp costs in different regions
- Greenfield - contributes to the market by recycling paper and reinventing it as a raw material for new products.
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Summary and extracts
1 Market summary
1.1 What is pulp?
Pulp (or pulp) is a material produced from plants, such as hemp, wood or flax . It is a raw material used in particular in the production of paper, tissue cardboard and packaging.
The first paper production from pulp was carried out in 1843, the production was gradually increased industrialized with the development of chemical and mechanical processes allowing the extraction of cellulose, and the elimination of lignin - from hard or soft woods.
There are two main types of pulp:
- Market pulp produced in factories dedicated to the production and sale of pulp
- The integrated dough produced by industries that use pulp in another process (e. g. graphic paper making)
The pulp market is dependent on the forestry market and the recycling of paper and cardboard. It also provides the raw material for the manufacture of cardboard, packaging, graphic paper, newspapers and handkerchiefs, and its dynamics are therefore highly correlated.
World consumption is driven by the Chinese market. And, if the use of pulp in the world for paper press where publishing is in decline, the pulp market is however dynamic in other segments such as industrial packaging.
The market also has to deal with the environmental challenge by reinventing its production methods and benefits from the increasingly reduced use of plastic.
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