Content of the study:
The pulp market - Italy

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MARKET OVERVIEW

1.1 Definition and scope of study

Wood pulp is a material produced from plants, such as hemp, wood or flax. It is a raw material used in the production of paper, tissue and packaging.

Paper pulp can be obtained in two different processes. Firstly, through a chemical process at an elevated temperature to isolate the necessary elements (cellulose), or mechanically by grinding the raw material in a defibrator.

The pulp is then mainly used as tissue (toilet paper, handkerchiefs, napkins...), printing and writing paper, board and as specialty paper.

The global market is dynamic and is expected to grow at a CAGR of 3.9% until 2030. The main factors driving the growth of the global market are the gradual demand for tissue paper, mostly used in the kitchen or toilet.

Italy is also following the global trend with a growing market, due to the ever-increasing consumption of products made from this raw material. However, the Italian market is highly dependent on foreign trade, with over three million tons of pulp imported, compared to only 200,000 tons produced.

Given the ever-increasing importance placed by consumers on respect for the environment and sustainable development, manufacturers seem to be moving towards the use of more environmentally friendly materials, as these products can satisfy consumer demand while having a positive impact on the environment. For this reason, the Italian market has embarked on a path of innovation, particularly in terms of packaging, changing its production methods and taking advantage of the increasingly reduced use of plastic.  

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (3)

The market for automatic cash registers - France

Publicado en 11/01/2022 by Malcolm Vincent

Interesting estimate of a fast-growing market mainly centered on mass retailing and specialized distribution, whose development is however slowed down by social problems linked to the disappearance of cashiers. Consumer behavior in front of these automatic checkouts and product typology well analyzed


Businesscoot Response:

Hello Malcolm, Thank you very much for this very positive review! We are delighted that you are enjoying our studies and we thank you for your trust in us.

The bodywork market - France

Publicado en 25/02/2021 by Lengele

Saves time on researching reliable statistics


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Hello, Thank you for your feedback which helps us to improve the quality of our studies.

The Glass Fiber Market - France

Publicado en 11/02/2021 by Marc-Henri Mignon - Insights & Synergies Conseils

An interesting price-quality ratio to enter a new market


Businesscoot Response:

Hello Marc-Henri, Thank you for your feedback which helps us to improve the quality of our studies.