Content of the study

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MARKET OVERVIEW

1.1 Presentation and definition of the market

The children's press market covers all written press titles aimed at an audience under 18 years of age. It can be segmented by age categories: the early years press (0-6 years), the children's press (6-9 years), the junior press (8 years and ), and the teenage press (12 years and ). The children's press is made up of a very wide variety of publications in three main genres: educational, entertaining and adolescent.

The youth press market in France is largely dominated by three national leaders Bayard Presse/Milan , Disney Hachette Press and Fleurus Press .

There are currently 334 youth magazines and more than 9 million readers . If, according to cPMA The market for the written press is in constant decline, as shown by the significant decline in physical sales of newspapers and magazines. However, the youth press seems to be resisting rather well to the problems of the distribution network.

Historically, the first periodical for young people in France, entitled the Education Journal was published in July 1768. The youth press developed in the second half of the 19th century, then evolved in the 20th century with technical progress and in particular the appearance of the image In 1934 is published Mickey's Diary which to date is considered to be france's oldest youth magazine still in operation .

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Method

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Analysts 1 sector analyzed
in 40 pages
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Reviews (5)

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by E Lemarois

Quite complete but lacks data on the categories of game buyers (age, gender, socio-professional category...)


Businesscoot Response:

Hello Etienne, Thank you for your feedback on our study. We are planning to update it taking into account your remarks, we will keep you informed as soon as it is available.

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


Businesscoot Response:

Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The performing arts market - France

Publicado en 30/12/2021 by Manuel Garry

The study is well structured and covers all aspects in a comprehensive manner. However, it is more like an aggregation of the main elements of a few studies than a real analysis of the sector (4 to 5 sources represent 90% of the study). The study is not aimed at connoisseurs but rather at people who are new to the sector, which makes the analysis a little expensive in relation to its contribution.


Businesscoot Response:

Hello Manuel, Thank you for your feedback. It is precisely our positioning to make synthetic studies on targeted markets. We hope that it has been useful to you. :)

The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


Businesscoot Response:

Hello, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)